Date post: | 14-Apr-2017 |
Category: |
Technology |
Upload: | klyp |
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Beacon Technology BuzzEnabling Revolutionary Ways
to ConnectWith Customers
Liam Crowe, Head of Marketing at Klyp
What are beacons, how do they work and why you should care
Comparing beacons and their benefits over other existing technologies
What are beacons, how do they work and why you should care
Comparing beacons and their benefits over other existing technologies
Thought provoking use cases of how beacons can be used
What are beacons, how do they work and why you should care
Comparing beacons and their benefits over other existing technologies
Thought provoking use cases of how beacons can be used
Showcasing real world examples of how beacons have delivered success and results
Low cost , low power transmitters equipped with BLE that can be used to
detect proximity or micro location
• Beacons are purely broadcasters
• Apps are the bridge between beacon and smartphone
• All logic is handled by smartphone and app
• No app, no action
Beacon transmits small packets of data
which wake up a “listener” to let it know that it’s there.
Oh, hi!
GPS NFC Beacon
Power usage High Medium Low
Range Unlimited ~20cm ~100m
Accuracy Low (outdoor only) Very high High
Cost Free Expensive $20 per beacon
ContextYou can now deliver content and experience
to users based on precise proximity to things in the physical world.
Forecast: US beacon installed base
Source: BI Intelligence Estimates
5M
4M
3M
2M
1M
0
We are here
2013 2014 2015 2016 2017 2018
Total
Retail
• Increase traffic
• Improve shopper experience
• Customer satisfaction
• Additional revenue
• Measure, measure, measure
Retail
Frequency of visit
Pass by a location
Walk into a store
Engage and likely to buy
First time vs repeat visitors
Leave the store too soon
Travel through a zone
Time spent in store
Real world analytics
US in‑store retail sales influenced by beacon‑triggered messages
2015$4.1B
50
40
30
20
10
0
Source: BI Intelligence Estimates
US in‑store retail sales influenced by beacon‑triggered messages
Source: BI Intelligence Estimates
2015$4.1B
50
40
30
20
10
0
2016
$44.4B
• Memorable experiences
• Simplified check‑in
• Targeted promotions
• Indoor navigation
Hotels and hospitality
Industries that can leverage beacon technology
HEALTHCARE RETAIL
ACCESS
HOSPITALITY EVENTS
INVENTORY
AUTOMOTIVE
TOURISM EDUCATION
HOME AUTOMATION
FITNESS BANKING
TICKETING
POINT OF PURCHASE