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Beaming Smiles

OverviewEnabling Payments| Empowering People | 

Enriching LivesAs of August 2011

CONFIDENTIAL INFORMATION

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Talisman – our DNA

“I will give you a talisman. Whenever you are in doubt , or when the self becomes too much with you, apply the following

test. Recall the face of the poorest and the weakest  man, and ask ourselves, if what we contemplate, is going

to be of any use to him. Will it restore him, to a control,over his own life and destiny and bring a smile to his

face? Will it lead to Swaraj? Then you will see your doubts andself melt away” – Mahatma Gandhi

“I will give you a talisman. Whenever you are in doubt , or when the self becomes too much with you, apply the followingtest. Recall the face of the poorest and the weakest  

man, and ask ourselves, if what we contemplate, is goingto be of any use to him. Will it restore him, to a control,over his own life and destiny and bring a smile to his

face? Will it lead to Swaraj? Then you will see your doubts andself melt away” – Mahatma Gandhi

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What drives us

• 1.2 b people, growing @ 2% pa

• Over 60% population under 25 years age

• Over 60% population is unbanked, only 40 m 

credit cards• About 14.5 m retail outlets, only 0.41 m accept

credit card

• Over 800 m mobile phones (Jun’11) –

About 15 m added monthly – Penetration under 20% in rural, urban ~80%

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What we do

WE ENDEAVOUR

Enabling payment convenience; empowering people tofreely transact and benefit by enriching their lives fromnation’s economic progress

WE ARE

Beam is a payment system that allows its customers tomake any transaction, with anyone, from any place, atany time, using a basic mobile phone or internet without needing a bank account or credit / debit card.

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Beam mobile payment system

• Two components:

 – Beam Prepaid Instruments: electronicstored value, akin to disposable telecom prepaid– Subscriber Instruments Rs 20-5,000 - flexible

– Trade Instruments Rs 1,000-10,000 - flexible

 – Beam Web Server Platform: runs centrally& maintains subscriber data and manages transactions.No SIM to change, no application to download on phone or requirement of GPRS+ or special technology viz. USSD etc.

• Service delivery:

 – Savvy customers: Loads Beam money and transacts directlyusing mobile

 – Non savvy customers: Visit Beam Franchisees and availservices from: neighborhood Beam Sahayaks (individuals) orBeam Express (shops – grocery, medical, telecom etc.)

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One Beam Account unlimitedtransactions

•  Telecom and TV-DTH recharge - for self and others

• Utility bill payments - for self and others

•  Travel, rail, air bookings - for self and others

• Cinema & entertainment bookings - for self and others

•

Mobile gaming & VAS• And many more

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Register free

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Load Beam account

• Unbanked: Purchase Beam Money prepaid instruments from retailers• Banked: Purchase Beam Money online using credit-debit-net bank 

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Transaction possibilities

Unbanked Subscriber

Subscriber

BeamMerchant

Self Help Groups

PAY 

INSURANCE

Subscriber

GIFT

REFUND

Insurance

utual Fund

Government

LOAN REPAYMENT

CREDIT

INVESTMENTS

Beam ExpressShops

GOVERNMENT PAYMENTS

Bank - MFI

Beam Sahayak Individuals

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• Customers : 6 million +(shops – grocery, medical, telecom, gas etc.) or

• Merchants : 20,000 + 

 – Accept Beam as a payment options

• Franchisees: 10,000 + – Provide Beam services to walk-in customers

 – Sell Beam prepaid instruments to customers

• Retailers: 50,000 +

 –

Sell Beam prepaid instruments to customers

Where we have reached Jul’11

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• Customers : 25 million +

• Merchants : 250,000 + 

 – Accept Beam as a payment options

• Franchisees: 250,000 + – Provide Beam services to walk-in customers

 – Sell Beam prepaid instruments to customers

• Retailers: 500,000 +

 –

Sell Beam prepaid instruments to customers

Where we are going

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Some Accolades – internationalrecognitions

•Finalist Nominee to Global Mobile Awards 2010for Best Mobile Money for the Unbanked Servicehttp://www.globalmobileawards.com/awards/nominees.shtml

•Selected by Princess Maxima – UN Advisoron Poverty Alleviation as one of 10 companiesaround the world (only one from India) for empowering unbanked population and bettering their lives.http://www.rtl.nl/financien/wereldzaken/home/ Click on GEMIST Beam is at number 9

•Case Study at Columbia Business School

•Listed by World Bank – CGAP

http://www.microfinancegateway.org/resource_centers/technology/iss_software/list_technologies/7

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Regulatory approvals

• DOT acknowledgement – May’07

• RBI – COA under Payment Systems & Settlement Act’07 –November’09

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