BEAR GULCH RANCHReal Estate Sales & Marketing Proposal

Presented by: Zack Wiese and Dax Hayden

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“There is none which compares in importance with the great central task of leaving this land even a better land for our

descendants than it is for us.”~Theodore Roosevelt

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TABLE OF CONTENTSThank You..............................................................................................4Company Profile...................................................................................5History..................................................................................................6Team Resumes......................................................................................7Inventory............................................................................................10Sales Statistics....................................................................................11Testimonials.......................................................................................12Custom Marketing .............................................................................13Interactive Mapping...........................................................................14Website Presence...............................................................................15Internet & Social Media Marketing....................................................16Video, Photo & Events.......................................................................17Print Advertising.................................................................................18TV Show...............................................................................................19Conservation & Network....................................................................20Marketing Time Line...........................................................................21Buyer Qualification & Showings.......................................................22

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THANK YOUA Note from our Marketing & Management Team

Welcome to Hayden Outdoors, the leading marketing and listing service for farm, ranch and recreational real estate across the Rocky Mountains and Great Plains. We are excited to provide you with our in-depth property marketing plan in this packet. We believe that every landowner selling their property deserves the most marketing and advertising efforts available. With our strong commitment to excellence, proven track record and uncountable testimonials from our past clients, we are sure this plan will market and sell your property.

Our marketing and advertising campaign for our listings is second to none in the business. This packet contains multiple avenues of promoting your property through various cutting edge real estate marketing techniques and proven strategies, along with knowing land values and paying close attention to trends in the market this gives you a complete property promotion effort and will ensure a successful sale.

With over 90% of real estate searches beginning on the internet, we promote our website through successful search engine optimization, pay per click advertising, internet banners, enewsletters, social media marketing and through our property listing network on up to 1000 real estate related websites.

In addition, we promote our brand and our listings through our national affiliation with, including national television advertising, exclusive TV show, catalogs, numerous trade shows, magazine ads, video publishing and cutting edge online marketing techniques.

Whether you are selling a waterfront estate, recreational property, family farm, ranching operation, vacant property or other investments held in land, land knowledge, massive exposure and effective marketing are the keys to a successful real estate marketing plan.

Our qualified professional team of brokers will provide the best marketing available, huge exposure, quality service, and an ethical representation of your property.

Thank you for your business and thank you for the opportunity to market your property!

Best Regards,The Hayden Outdoors Team

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PROFILEAn Overview of Hayden Outdoors

Hayden Outdoors has brokered and represented some of the finest farms ranches and recreational properties on themarket today. It is truly a labor of love and our passion for our business is how we live and what drives our families.

Mission Statement: To offer exceptional real estate services, property marketing and land knowledge to buyers, sellers and inventors of land across the country.

Company Vision: Our vision is to offer competitive and professional land services to buyers and sellers of land. We will compete locally on a day to day basis offering marketing and professional services that reach internationally. Our network includes marketing companies, internet media, appraisal companies, as well as habitat, environmental firms, farm managers and consultants. Diversity is the key in this ever changing marketplace and our experts in the field are knowledgeable in all facets of land and its management.

Inventory: Our inventory includes hundreds of farm, ranch and recreational properties and our headquarters are located in Colorado. We are growing as a company exponentially year over year with a goal of being the best in the land business.

Marketing Platform: Our marketing platform is the most robust in the land business with millions of dollars annually being spent by Hayden Outdoors promoting properties. The program takes a unique approach toproperty promotion and includes every media available to achieve the greatest success.

Professional Land Brokers: Our team of brokers are very knowledgeable in the land business and they constantly strive to achieve success for our clientele. Each person knowledge and integrity offers new and exciting possibilities to all of us within the company.

Professional Staff: In our opinion, our staff is second to none. Everyone is very active and has a love of the outdoors, and we instill a passion for perfection. All staff members have degrees in and around their fields of expertise and a passion for our business and company.

Services Provided: At Hayden Outdoors we offer sales and leasing of farm, ranch and recreational real estate. We also offer and many other services including but not limited to the following; water management, water valuation and sales, mineral sales and valuation and leasing, appraisal services, habitat management and enhancement, farm management and consulting.

Experience Summary: Our firm has completed over 900 transactions over the past three years, yielding annual increases of over 40% and landing un in the Inc. 5000. We have been selling land since 1976 and have worked and collaborated on the best and most exclusive properties offered in our markets.

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HISTORYFarm, Ranch & Recreational Real Estate

Hayden Outdoors is a grass roots real estate company and brokerage with a background in the cattle and ranching business. In 1976, Leo Hayden founded the company as Property Exchange, working with farms and ranches for sale near Hays, Kansas. The brokerage moved to Goodland, Kansas in 1981 and became Hayden Inc. In the late 1990’s, Leo was joined by his two sons, Dax and Seth, to help grow the business in multiple states. In 2003, Hayden Outdoors was formed to represent sellers and buyers on farm, ranch, and recreational properties in the Great Plains and Rocky Mountains.

The team at Hayden Outdoors has grown and prospered to include successful brokers, agents and an excellent full time staff supporting the sale of rural land. Hayden Outdoors represents the finest farms, legacy properties, working ranches, hunting lands and recreational properties in Colorado, Wyoming, Kansas, New Mexico, South Dakota, Oklahoma, Nebraska, Oklahoma, Utah, Texas, Oregon, Idaho, Montana and Missouri.

Our team is composed of brokers and agents with experience and knowledge in their markets and an affinity to “Do what they say they will”. Hayden Outdoors is about honesty and integrity with customers and a rich sense of land stewardship. Our agents know land because they are what the land has made them. We understand land, water, habitat, livestock, wildlife, minerals and what is necessary to maximize value for our clients.

We are truly blessed to work with the owners and buyers of the farms, ranches and other fine recreational properties we represent because it is still the variety of owners and guests over the years that make these places so special. We’ll see you out on the land!

QUICK BROKERAGE FACTS:Over $400 Million in Annual Sales

Over 400 Properties Sold Annually

Over 100 Brokers, Agents & Staff

Full In-house Marketing Team

Licensed in 14 States & Growing

AWARDS AND RECOGNITION:2019 Inc. 5000 Honoree

2018 NAR Commercial Broker Of The Year KS

2017 RLI Ranch Broker Of The Year

2018 & 2019 Bizwest Mercury 100 Awards

2019 Bravo! Entrepreneur Award Recipient

America’s Best Brokerages Since 2011

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RESUMESAn Overview of Qualified Professionals

Zack Wiese is a Brokers Associate with Hayden Outdoors in Colorado and Wyoming. Zack is a Colorado native who loves to hunt, fish and enjoy the outdoors. Zack found his love and appreciation for the outdoors at a young age thanks to his dad. Together they would take weekend fishing and hunting trips every chance they got. After going down to Arizona to play college baseball he decided to return to Colorado to finish his degree at Colorado State University.

Soon after graduating, Zack took a job with Hayden Outdoors, where he combined his love for the outdoors with his growing interest and knowledge of real estate. Zack has a strong commitment to his clients and prides himself on finding out what his buyers and sellers truly want. An avid outdoorsman, Zack is involved in conservation and organizations to promote and appreciate the land he loves. This aptitude gives Zack a great background to represent hunting, fishing and ranch properties for both buyers and sellers. In his off-time you can almost always find Zack exploring new areas with his binoculars, bow or fishing rod in his hand. Zack also likes to journey down to San Diego each year to take a fishing trip on his grandfather’s boat where they catch marlin, tuna and halibut, while spending valuable time with family.

ZACK WIESE: BROKER ASSOCIATE LICENSED IN CO & WY – HAYDEN OUTDOORS, LLC. • Over $60,000,000 of sales in the last 3 years• 2017, 2018, 2019 Top Gun within the company• Specializing in high-end mountain, destination and vacation properties within 2 hours of the Colorado Front Range Recent Sales Rabbit Ears Ranch-Steamboat Springs, CO Big Elk Ranch-Estes Park, CO Laramie River Ranch-Walden, CO Hummingbird Ranch, Steamboat Springs, CO Old Meadows Ranch-Allenspark, CO Diamond Peak Ranch-Red Feather Lakes, CO North Poudre Ranch-Red Feather Lakes, CO Sleeping Indian Ranch-Livermore, CO Trappers Lake Guest Ranch-Hayden, CO Taylor Park Trading Post-Gunnison, CO Accomplishments:• Top Individual Land Sales Volume in Northern Colorado MLS 2017 & 2018 (Local)• Top 2 individual Land Sale 2017 & 2018 (Regional) • Top 10 Individual Sales within Landleader

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RESUMESAn Overview of Qualified Professionals

DAX HAYDEN: MANAGING BROKER/PARTNER• 1993 Kansas State University Graduate with Bachelor of Science in Agriculture• 20 years experience in Real Estate, Banking and Insurance• 2016 National Top Sales Broker of the Year Award - LandLeader• 2017 Ranch Broker of the Year - Realtors Land Institute APEX Awards• 2017 Top 20 Rural Land Brokers in the USA - RLI and APEX Awards• Strengths in finding buyers, creating opportunities for relationship sales, establishing value

and leveraging local, regional and national marketing• Skilled at communicating with brokers, attorneys and clients

Hayden Outdoors, LLC | 2003 - Present | Managing Partner

• Licensed in Colorado, Kansas, New Mexico, Wyoming and Oklahoma

• Managed brokerage sales and growth, exceeding $250,000,000 in land sales in 2017

• Recruiting and managing day to day operations and staffing of company

• Managing broker duties and communicating with partners and owners

• Over $67,000,000 of ranch sales in 2017

• Experienced with negotiating high value transactions between wealthy individuals and corporate entities

• Built numerous relationships with clients and maintained communication with them consistently

• Deep knowledge of real estate law, contracts, due diligence, legal parameters and valuations

The LandLeader, LLC | 2013 – 2019 | National Director

• Original co-founder of business with eight partners

• Managed day-to-day operations of the marketing company

• Consistent communication with the Board of Managers on the health of the company

• Recruiting and growth management and development of new agency members

• Helped grow the company to $3.5 Billion in collective land sales in just over 4 years

Farmers Insurance Group | 1998-2003 | Asst. District Manager

• Day to day operations of regional Farmers Insurance Group

• Regional management of branch offices and staff

Firstbank, Manhattan, KS | 1998 | Assistant Vice President

• Responsible for all mortgage origination in bank

• Originated and closed 40 million in loans in 1 year

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RESUMESAn Overview of Qualified Professionals

DAN BRUNK - DIRECTOR• 1997 University of Oregon Graduate with Bachelors Degree in Business and Marketing• Over 20 years experience in retail, real estate, design and digital media• Strengths in marketing and advertising campaign management, implementation of

property marketing plans and customized campaigns

Hayden Outdoors, LLC | 2011 – Present | Director of Marketing• Managed all marketing for one of the largest regional real estate brokerages in America, recently

selling over $250 million in rural land in 2017• Developed successful marketing strategy to help grow Hayden Outdoors over 200% since joining the firm• Training of marketing plan to over 75 brokers, support staff and leadership team members• Instrumental in creating new property marketing plans, exposure of brand into new territories and national coordination of media

contracts across all channels• Designed new advertising collateral to increase consistency, brand quality and overall positive impressions• Edited local and national video commercials and writing of property biographies for use in advertising and marketing through

video platforms• Engaged in media buys and negotiations with local and national media outlets including print, TV, digital, and radio networks• Produced marketing plan for live auctions, land developments and large multi-million dollar legacy properties• Analysis and adjustments of web strategy, including property SEO, Paid ads, social media and web efficiency with leading real

estate web team• Helped design new website layout, look and feel with successful launch and 15% increase in traffic• Designed animated web banners, badges and online advertising for use in promoting properties for sale

The LandLeader, LLC | 2013 – 2019 | Director of Marketing• Key co-founder, co-owner and Marketing Executive for largest land marketing company startup in America, reaching over $3.5

billion in collective land sales in first four years of existence• Writing, implementation and directing of national marketing and media plan• Communicated integrated marketing plan to over twenty partner land brokerages across the country, and trained multiple

marketing teams on strategic media planning• Developer and Executive Producer of LandLeader TV show, which airs on RFDTV to 50+ million homes and is #1 TV channel for

Farmers and Ranchers• Writer, editor and publisher of LandLeader magazine and online blog, and newsletters• Created the nations only full property syndication platform to communicate digital property assets to over 1,000 websites.• Managed marketing team including video production department, subcontract videographers, graphic design department, PR

agency and more

Castle Rock Media Group, LLC | 2007 – 2009 | Director of Marketing and Sales• Handled all marketing and creative concepts for multiple media divisions, including print, broadcast and web• Developed new TV show concept and sold out sponsorship in first year, over $125,000• TV show video production and coordination of client commercial writing• Magazine advertising sales and graphic design for clients• Totally redesigned national quarterly magazine and lowered printing costs by 20%• Implemented interactive social networking website design

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$42,250,000

INVENTORYNumber of Total Available Listings

TOTAL CURRENT VOLUME : ~$741,000,000 TOTAL CURRENT AVAILABLE LISTINGS: 655+TOTAL ACRES FOR SALE: 303,000(Updated January 2020)

Cimarron Valley Ranch 45,000 $45,000,000 Rafter R Ranch 3,670 $15,541,422Fischer Ranch 3,750 $11,500,000Harmel’s on the Taylor River 146 $11,000,000Swetsville Riverfront Commercial 36 $10,500,000 Arrowsmith Niobrara River Ranch 7,554 $10,000,000 Shiloh Sharps Rifle Company 182 $10,000,000Thompson Ranch Land & Cattle 17,529 $9,995,000Sage Creek Ranch 1,056 $8,500,000 Greeley Irrigated Farm 320 $8,000,000Diamond A Pheasant Ranch 2,365 $7,700,000LC Ranch 1,120 $7,500,000Steels Fork Ranch 5,544 $7,200,000Arborland 132 $6,990,000Developement Acreage Off Highway 55 166 $6,990,0004-S Ranch 5,125 $6,750,000Peetz Combination Farm 1,274 $6,493,000Castle Rock Farms 5,417 $6,094,000Centennial Unincorporated Acreage 197 $6,000,000 Hawls Nest Ranch 160 $6,000,000 Green River Ranch 6,532 $5,900,000Headgate Ranch Of Sweet Grass County 1,290 $5,900,000

TOP FEATURED LISTINGS ACRES PRICE

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TOTAL SALES*:2019 = $425,000,0002018 = $325,000,0002017 = $250,000,125 2016 = $165,560,9512015 = $156,260,952

Table Mountain RanchDunne Valley RanchLaramie Range RanchBighorn Mountain RanchEmerald Sod FarmAX RanchDog Creek RanchMonster Lake RanchThe Box RanchWest Bijou Luxury EstateHistoric Francis Cattle RanchSaruche Canyon RanchArborlandWitcher RanchVervers RanchMaxwell RanchBig Elk RanchDripping Springs Ranch Taylor Park Trading PostEdith Range Land & CattleGus Pasture RanchBroken AnvilThree Quarter Box C RanchHorse Creek Ranch

PRICE$32,000,000$21,212,000$14,250,000$13,500,000$12,500,000$12,000,000$11,685,000$11,000,000$10,200,000$10,100,000$9,700,000$9,700,000$7,900,000$6,844,155$6,250,000$6,100,000$5,900,000$5,900,000$5,800,000$5,600,000$5,514,000$5,350,000$5,250,000$5,000,000

ACRES10,26221,21213,6476,7131,12012,0249,3479,000+/-9,1002,51313,2615,82213211,0006,8275,8002,1216,764.12802,0102,2938,40012,0106,607

*Land values, single side sales. As of January 2020.

SALE STATISTICS Total Annual Sales Land Values

FEATURED SOLDS

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TESTIMONIALS References From Clients

The purpose of this letter is to recommend and congratulate the Hayden Outdoors Team, headed by John Leo Hayden and Dax Hayden for the successful sale of the Dunne Valley Ranch. My name is Steve Dunne, President of Dunne, Inc. the owner of the 21,000+ acre Dunne Valley Ranch located on the Oklahoma border south of Dodge City, Kansas. The ranch has been in our family since 1941 and after much soul searching my two brothers and eight cousins came to the conclusion that holding on to the ranch for prosperity sake created more potential for family strife than selling. Ultimately we ended up with top dollar for the surface and kept all the minerals for future generations. John Leo Hayden, Dax Hayden and the entire Hayden Outdoors team worked tirelessly and greatly helped in selling the

property. I will recommend Hayden Outdoors to my friends who have farm, ranch or recreational land to sell. ~STEVEN W. DUNNE, RANCH OWNER

I have used Dax and Hayden Outdoors to purchase over 40,000 acres. These purchases were multiple transactions and often complicated in nature. Dax possessed the real knowledge and experience to process issues and get our purchases across the finish line. He and Hayden Outdoors have delivered each and every time. Dax is consummate professional, honest, reliable and trustworthy. We are currently working on new transactions and I definitely plan to

use Hayden in the future. ~CURT RICHARDSON, OTTER PRODUCTS FOUNDER, CHAIRMAN AND CVO

Our firm has worked closely with Zack and his landowner clients on fish habitat enhancement projects in the west. Zack has outstanding ranch knowledge and professionalism, as well as a tremendous abil-ity to accomplish whatever tasks are needed in order to fulfill client goals. Whether buying or selling a

ranch property, we absolutely recommend Zack for the job.” ~SHANNON SKELTON - SENIOR FISHERIES & AQUATIC BIOLOGIST / PRESIDENT

Zack Wiese represented the seller when my wife and I purchased our ranch in 2017. Zack did an excellent job of mediation between the buyer and seller. Zack had developed a good knowledge of the property and was able to answer all of our questions. He was extremely helpful as we worked through the process of purchasing our ranch. The ranch we purchased has exceeded our expectations. As an avid outdoors-man, Zack fully understands what buyers are looking for when purchasing a ranch. The hunting has been excellent as advertised and the fishing was greatly enhanced when Zack had the stream stocked with some quality rainbow trout as a thank you. We would highly recommend Zack to anyone looking to buy

or sell a ranch property. ~CHRIS & TIM

Zack is our go-to guy for ranch/ recreational real estate. From 2017-2018, with Zack’s help, we pur-chased 2 contiguous ranches just outside Estes Park. Zack also listed our Aspen Meadow Ranch and successfully have it under contract and sold within 2 months. He was an effective middle-man in deal-ing with sellers and our buyer, always ready to help through the due diligence period. We never had

any problems with the deals, and the closings went through without a hitch. Way to go, Zack! ~STEVE & LINDA KRASKEY

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CUSTOM MARKETING PLANAbove and Beyond

Hayden Outdoors offers our clients multiple options for marketing a property. There are two segments of marketing that we offer, exclusive and custom. The exclusive property marketing plan is listed throughout the following pages and all Hayden Outdoors properties receive this marketing. Only the team at Hayden Outdoors can offer this exclusive level of advertising and promoting your property.

On a select group of properties we offer Custom Marketing Plans, going above and beyond what is traditionally executed for all of our properties. Below is the Custom marketing plan we propose for your property.

CUSTOM MARKETING ASSETS: • Professional Photographer, Drone & TV Show Videography Crew Multiple Visits• Custom professional high quality bound property book on ranch and its attributes• Featured Property Hayden Outdoors Website Home Page Banner (120k+ impressions)• Feature Property Ad on Landwatch (180k+ impressions)• Featured Property Hayden Outdoors Newsletter (30k+ impressions)• Facebook Targeted Internet Ad Campaign (100k+ impressions)• Featured property in Hayden Outdoors Facebook Posts• Featured on Hayden Outdoors TV Show Life On The Land (Airs January-June 2021)• Feature Property Video on Hayden Outdoors YouTube/Facebook Channels• Ad placement in Land Report, LAND magazine, Land Broker MLS, Western Livestock

Journal, and other Industry Specific Magazines

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INTERACTIVE MAPPINGHigh Quality Print & Mobile Mapping

Access To Rocky Mountain

National Park

Access To State Of Colorado Land

& Twin Sisters Peaks 11,427’

Access To Arapaho National Forest

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WEBSITE PRESENCEThe Anchor of Property Marketing

Hayden Outdoors is proud to have one of the most attractive and highest ranking websites in the nation, receiving over 75,000 unique visits monthly, looking to buy or sell land. Our website was professionally designed to rank higher for more search terms, than any other ranch broker in our region, which means more exposure for your property. Once buyers are on our website, they stay there for longer than most users on other websites because it’s extremely user-friendly. In addition, our property listings include videos, a multitude of resource links for clients, social media links, broker profiles, enewsletters, testimonials and contact information.

When it comes to real estate, the need for detailed information at the forefront is a must. Custom web pages of your property will include a complete property description, pictures, documents, driving directions, videos, and multiple boundary maps, including topography, satellite, land use, and directional. This allows all of the information about your property to be in one location on our website and at the fingertips of both buyers and sellers.

MAPPING: Properties that are marketed through Hayden Outdoors get top level mapping services. From highly interactive online digital mapping to printed oversized maps, our properties are mapped with all amenities and valuable assets on the property. Our unique interactive map platform allows users to turn on and off mapped layers, such as buildings, waterways, attributes, roads and more. Users can zoom in and really see the property, statistics and assets using various base-map layers.

STRONG WEBSITE GROWTH:Over 3.8 Million Page Views Annually

75,000+ Visitors Per MonthOver 200% 3 Year Growth

20% New Users To Website AnnuallyGoogle 1st Page for 800+ KeywordsOver 1,700 Total Ranking Keywords

Top Search Results Performance

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INTERNET PROMOTIONOnline Property Exposure

EMAIL MARKETING: With a growing list of over 20,000 “opt-in” newsletter subscribers, we offer promotion of your property to qualified buyers looking for land to purchase. We send out weekly newsletters to this large customer database, that include industry updates, newsletters, notifications of new listings, price reductions, sold properties, market trends, and more.

SOCIAL MEDIA: In today’s market, social media is a fantastic way for Hayden Outdoors to place property listings, price changes, and sold properties right in front of potential buyers at a moments notice. Hayden Outdoors keeps their clients “in the know” with Facebook, Twitter, Instagram, Pinterest and more! The Hayden Outdoors website also has the ability to be shared by clients to their network of friends with a click of a button.

PROPERTY SYNDICATIONProprietary Property Syndication Module

Our goal is to market each listing in places where it will have the greatest exposure and will be viewed by the most potential buyers. Each property is featured on Hayden Outdoors, LandWatch, Lands of America, Land and Farm, LandFlip, Realtor.com, Zillow, Trulia and over 1,000 other syndicated websitesover 1,000 other syndicated websites, reaching millions of unique users. In addition, properties syndicated to the LAND.com network will show as SIGNATURE level, the highest listing plan available!

GREAT DIGITAL REACH:5+ Million Internet Reach

Syndication 1000+ WebsitesOver 25,000 Newsletter Emails

Over 8,000 Facebook BuyersOver 1.5 Million Post Impressions

300+ YouTube Property Videos

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PHOTOGRAPHY: Our team of brokers and photographers gather images on your property to showcase all the benefits that it has to offer and includes these photos on our website, print and promotional marketing collateral of your property.

VIDEO: We also provide full HD video services to capture the characteristics of the property with ground cameras and with drones. We are licensed by the FAA to film aerial vantage points of the complete property and activities that take place on site. Production of a full length property video may be included on any property and promoted on all websites.

TV & RADIOBroadcast Advertising

TELEVISION & RADIO: We promote Hayden Outdoors on TV shows including Life on the Land TV, outdoor hunting shows, regional networks and more. In some circumstances, a property may be eligible to be filmed for national TV shows or aired on commercials through local radio stations. From Hayden Outdoors commercials running during the Denver Broncos games or during various college sporting events, to local radio commercials promoting a real estate auction, we haven’t forgotten about the power of traditional media.

SPECIAL EVENTSExperiential Marketing

TRADE SHOWS: Hayden Outdoors makes a concerted effort to get your property in front of the public with a booth at some of the top industry shows in the area, including the International Sportsman’s Expo, NCBA Annual Convention, Western Conservation Expo, Pheasant Fest, Dallas Safari Club, and more!

BROADCAST REACH:48 State Advertising ReachOver 65 Million TV Audience1.5+ Million Radio Listeners

Life on the Land TV ShowDenver Broncos

Colorado Rockies

PHOTO & VIDEOCapturing the Property

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PRINT ADVERTISINGMagazine Ads and Print Marketing

PROPERTY COLLATERAL: Upon listing a property, we design branded print materials to best market the property. These materials are produced in conjunction with the client’s knowledge to assure the proper presentation of the listing. These materials include custom brochures, fliers, posters, postcards, and more. We have worked diligently to compile the best landowner databases in our territories and notify landowners of our services regularly.

HAYDEN OUTDOORS CATALOG: Hayden Outdoors implements a state of the art property catalog with over 10,000 distribution. It is printed and distributed regionally by our team, mailed to subscribers and offered digitally on our website, with all current listings. Potential buyers can “flip through” a digital magazine of all of our properties. This catalog can also be printed off at a moments notice by anyone, anywhere in the world!

PRINT ADVERTISING: Hayden Outdoors regularly advertises in nationally distributed magazines, promoting our brokerage and our properties. Magazine titles may include The Land Report, Open Fences, Land Magazine, High Plains Journal, Western Farmer Stockman, Kansas Farmer, Fence Post and more. Publications can be found in airports, grocery stores, sporting outfitters, hotels, farm cooperatives, travel destinations, and more. Collectively, over 300,000 subscribers to these publications receive issues regularly. Regional and local newspapers offer a way to announce to the community that we have listings in said area that are for sale. This localized marketing balances out our national media, increasing the number of points of contact with potential buyers.

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NATIONAL BRANDING Life on the Land TV Show Hosted by Brett FavreSHOW SYNOPSIS: Hosted by NFL Hall of Fame Quarterback Brett Favre, Life on the Land TV explores the passion that landowners have for their properties and the transition of these amazing lands to the next generation of buyers. Join Brett, fellow landowners, agricultural professionals, real estate agents and film crew as we travel across America in pursuit of showcasing the lifestyle and outdoor adventure in some of the most picturesque lands on the planet. From bugling Rocky Mountain Elk to herds of Black Angus, fly fishing for giant Brown Trout to harvesting this year’s crops, the Hayden Outdoors team captures an exciting and real look into the lifestyle of being an American landowner.

Every episode includes an exclusive look into private historic ranches, working farms, recreational properties and lands for sale that very few get to see. These amazing properties offer the richness and awe of incredible cinematography captured by our team of veteran outdoor videographers.

PROPERTY PROMOTION: Select exclusive properties may qualify to be filmed by our film crew for Life on the Land TV Show. Please ask your broker or agent for details.

DISTRIBUTION:• Channel: RFDTV Network• Reach: 50+ Million Households • Airings: 3 Per Week (Prime, Day, Night)• Networks: DISH, DirecTV, Cable TV, Digital Streaming• Airtimes: Prime Airing Wednesday 8pm EST• Episodes: 13 Original Episodes• Length: 30 Minute Show• Show airs January - June

QUICK TV SHOW STATS:Estimated 1 Million Viewers

78 Airings on RFDTVAirs on #1 Farm & Ranch ChannelDISH, DirecTV, Cable and Digital

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CONSERVATIONMaking an Difference

CONSERVATION EFFORTS: Hayden Outdoors will promote its listings at multiple trade shows and special events across the country, including: farm and ag shows, hunting and outdoor shows, equine shows and more. We all believe in supporting the goals of multiple conservation groups throughout our region, including an official

national sponsorship with Pheasants Forever and Quail Forever.

BROKER NETWORKProfessional Land Specialists

BRANDING: Hayden Outdoors is made up of land specialists that enjoy being out on the land, helping with landowners to improve habitat, supporting charitable organizations and conservation groups, networking with the real estate industry, and marketing your property to a large network of land buyers and investors across our

region. Below are some of the offices and locations where our team exists.

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MARKETING PLANTimeline of Engagement

GATHER ASSETS: After contracts are signed for Exclusive Rights to Sell your property, we gather all the assets needed to market your property, including:• Obtaining all county records, existing maps, any survey information the owner has access to, and any tax

information for the property.• Writing and proofing a quality property description that will give buyers a detailed description of what is

included when purchasing your property.• Taking initial photography of the property and all attributes and assets, including structures, land, wildlife,

resources, fencing and more. Our team of brokers gather photography on your property to showcase all the benefits that it has to offer. A professional photographer will be brought in to explore in-depth photo opportunities to bring out the best qualities of the property.

• Placing quality signs on the property.• Filming and mapping of the property.

LAUNCH PROPERTY: Once all assets are collected, our marketing team works to design, print and publish marketing items that are included in this packet, along with:• Publishing to HaydenOutdoors.com and Mapping launch.• Publishing on all websites, newsletter and social media.• Syndication engaged in up to 1000 websites at top viewing levels.• Print collateral, brochures, and maps.• Video production and video marketing.

SEASONAL MARKETING: After the property has been fully marketed using the above tactics, we then include seasonal marketing of our properties using the following methods:• Semi Annual Hayden Outdoors catalog.• Magazines, websites, banners and internet advertising.• Trade Shows and Special Events.

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BUYER PROCESSHandling Prospective Buyers

BUYER QUALIFICATION: Each potential purchaser will be evaluated with respect to very specific submission requirements. Confidentiality will be held in the highest regard. Sellers will be made aware of each potential purchaser’s ability to perform should that become their goal.

PROPERTY TOURS: Hayden Outdoors understands and respects your livelihood and personal items with regards to scheduling showings on your property. The property will be presented to potential purchasers by a Hayden Outdoors representative by appointment only, unless arranged otherwise. Outside brokers must register their prospective clients and may attend showings. Complete tours of the ranch can include Truck, Snowmobile, Side x Side and Aerial Plane or Heli-tours if needed. Many times hotel and lodging will take place in nearby towns and visiting with the ranch owners and working staff may happen. It is our goal to give qualified buyers a complete tour of the property so they are ready to make a decision.

REPRESENTATION OF OFFERS: Hayden Outdoors will advise and support sellers in the presentation and representation of offers. Hayden Outdoors will supply active and current market materials when dealing with each potential offer. Offers must be presented in a timely manner and Hayden Outdoors brokers will travel to present the offers, and in special cases, can execute a webinar for presentation.

BROKER PARTICIPATION: Hayden Outdoors welcomes outside brokers to promote and sell our properties. We offer industry commission rates to participating brokers. All properties marketed with Hayden Outdoors are exclusively promoted and listed through the real estate process.

EQUAL HOUSING: Hayden Outdoors is proud to be an Equal Housing Opportunity Brokerage. All real estate advertised is subject to the Federal Housing Act, which makes it illegal to advertise “any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make any such preference, limitation, or discrimination.”

Farms | Ranches | Recreational Properties | Residential | Auctions | Vacant Land

SERVING 14 STATES: CO, NE, WY, KS, OK, NM, SD, IA, UT, TX, MT, OR, ID, & MO

www.HaydenOutdOOrs.cOm

THE BRAND THAT SELLS THE TM