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Beat the Media Meltdown! 3

USA Ad Revenue Trends

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Revenue Trend 2010-11

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Newspaper Circulation

YEAR TOTAL CIRCULATION % CHANGE

1973 66.147 MILL

2000 55.773 -15.7%

2001 55.578 -0.3

2002 55.186 -0.7

2003 55.185 0.0

2004 54.526 3.9

2005 53.345 -1.2

2006 52.329 -1.9

2007 50.742 -3.1

2008 48.597 -4.2

2009  45.653 -6.3

2011 44.421 -0.1 TOTAL = -32.3%

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Newspaper Ad Revenues

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Newspaper Ad Revenues

YEAR TOTAL AD REVENUE % CHANGE

2000 $48.670 B 5.1%

2001 $44.305 -9.0

2002 $44.102 -0.5

2003 $44.939 1.9

2004 $46.703 3.9

2005 $47.408 1.5

2006 $46.611 -1.7

2007 $42.209 -9.4

2008 $34.740 -17.7

2009 $24.821 -28.6

2010 $22.795 -8.2

2011 $20.692 B -9.2%88

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AEJMC 2011 Grad Survey

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Employment Status Oct 31

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AEJMC 2011 Unemployment

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AEJMC 2011 Salary Survey

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Beat The Media Meltdown!

•  Network: Make Contacts

•  Get Experience: Campus Media

•  Start Ups: Entrepreneurship

•  Extreme Internships:

•  Plan Job Search: Strategize

Beat the Media Meltdown! 13

Beat the Media Meltdown! 14