Social Application Beautecam

©  2013  RakuRaku.com  INC.  All  Rights  Reserved.

SOCIAL APPLICATION

Beautecam

Media Guide 2013

－Contacts－Rakuraku.com Inc.Oike Bldg 6F, 206, Takamiya-cho, Nakagyo-ku, Kyoto 604-0835, JAPANTEL:+81-(0)75-253-3050　FAX:+81-(0)75-253-3051《Service Site》http://beautecam.com《Corporate Site》http://e-rakuraku.com

Social Application Beautecam

Beautecam™ is a ‘Social Application’ for smartphone that provides a skin check system and enables to search for people with the same skin type※1.

Our main target users are people all over the world who want beautiful skin.

We keep providing service that shares information from an analytical image, and achieves new marketing.

※1 Android Ver is coming soon.

Attribute of Beautecam user

Manager3.8%Office worker

15.1%

Public servant16.3%

Student24.7%

Homemaker9.4%

Other30.8%

Male23.8%

Female76.2%

Beautecam55.1%

Facebook38.7%

Twitter6.2%

Teens10.1%

20ʼs46.7%30ʼs

22.1%

6.1%3.0%

12%50ʼs~40ʼs

Gender

Age authentication

employment

Unanswered

Skin Care Social Application Beautecam

By using Beautecam, you can find users and cosmeticsthat match your skin type.

Shooting skin Skin analysis

DrySkin

NormalSkin

OilySkin

CombinationSkin

Same skin type Recommendation

Jergens®  Ultra  Healing®  Extra  Dry  Skin  MoisturizerKAO

Heals  dryness  at  the  source  for  visibly  healthier  skin

Made  with  a  blend  of  C,  E  and  B5,  this  fast-­‐absorbing  body  loIon  goes  deep  beneath  skin's  surface  

Curél®  Intensive  Healing  CreamKAO

Proven  formula  that  provides  immediate  moisturizaIon  to  help  heal  even  the  driest  skin.  This  gentle  cream  absorbs  quickly,  

Bioré®  STEAM  ACTIVATED  CLEANSERKAO

Put  your  shower  to  work.Give  your  skin  a  deep  and  detoxifying  clean  with  Steam  AcIvated  Cleanser,  featuring  SteamAcIv™  beads.  This  exclusive  formula,  with  the  power  

Bioré®  4-­‐IN-­‐1  DETOXIFYING  CLEANSERKAO

This  one  cleanser  really  does  do  it  all:  now  you  can  detoxify,  tone  and  refresh  skin  in  mere  minutes.  This  unique  self-­‐foaming  cleanser  

・Cosme Info：You can check the new information of cosmetics.・Beaute Ranking： You can check the Beautiful skin ranking.・Cosme Ranking： You can check the cosmetics ranking.・Weather：You can see the weather of your current location.・Stream：Users' posts will be displayed in streamlined form.・Circle： Personalized community for the maker.・Friends：You can search for friends with the same skin type.・Message：You can exchange messages with friends.・My Stream： You can display your streamline.・Skin Check：With the special magnifying lens you can conduct a full scale skin check of texture, lines and pores.

・Easy Check：Even if you donʼt have the special magnifying lens, you can use our Beautecam service by answering a simple survey.

・Beaute Records：You can save a history of the analysis results.・Account：Settings of accounts, authentication of other social service.・My Pouch：You can save and check your favorite cosmetics.・How to： You can check how to use Beautecam.・30x Lens： You can buy the magnifying lens at Amazon.com.・Support：Link to Beautecam.com Support Site.・About us：Information about Rakuraku.com Inc.

Beautecam main contents

New

Beautecam New Content「My Pouch」

A new feature, the essential item “My Pouch” was added to Beautecam.You can save your favorite cosmetics and the items you are using for later reference.The access to product search is made easy by using the filtering function and category search service of the renewed “Cosme Info”, and it takes only one tap to enter the items into “My Pouch”.

The image of the new contents ʻBeaute Circleʼ

The ultimate communication space ‘BeauteCircle’ Circle_List

You can check the makers (lens distributors) which have a circle.

Circle_ProfileYou can check the maker's basic information and users who belong to the circle.

Circle_TopWithin a circle, free communication with users and the maker is possible.

Menu icon

※ The function and the design can change without prior announcement.

kao

Beautecamʼs advanced skin analysis technology

‘Beautecam’ My Skin Color Matching

The authentication part not only determines the distributor, but also adjusts variation of the image of device dependence and shooting environment. We will implement a color matching function that enables the recommendation of cosmetics that matches the original skin color.

R-Strong

G-Strong

B-Strong

WB-Weak

WB-Strong

Color Optimization

Original Skin Color

Beautecam Color Chart

Type B02

Brand Color Chart

Social Application Beautecam AD ʻBeaute Entry βʼ

©  2013  RakuRaku.com  INC.  All  Rights  Reserved.

SOCIAL APPLICATION

Beautecam

Beaute ENTRY βProducts Information Entry & Recommendation

Display of the master information and recommendation according to skin type at

the time of a product search

Products Information Entry & Recommendation　Beaute ENTRY β

Product information of companies in the cosmetic industry all over the world.

Beautécam Beauté Entry β is the product information entry service for companies all over the world in the cosmetics industry. The registered data is displayed as master information, including “cosme info”, “cosme Ranking”, etc., and it is reflected as a product recommendation on the user’s skin check result page according to their Skin type.

Beaute ENTRY β - Request MethodBeautecam Support Site

Please send requests from ʻBeaute Entryʼ banner or the following direct link. (http://cms.beautecam.com/sns/User/entry/)

Please enter the information into the request form and send it to us. (Please read the privacy policy and user agreement terms before submitting your request)

After reviewing the contents of your request, we will issue an ID and Password.

Beaute Entry β Request Form

Beaute Entry β - Login and menu screen

Login Screen Please enter ID and Password.

・Products List：New product information entry and editing or deleting of registered data.・Circle List: new Circle registration, editing of data, posting and commenting・User Information：Contracted advertising plan and user information.・Contact Us：Contact Information for Rakuraku.com Inc.・Change Password：Changing password.・Help：How to use the site.

Menu Screen Select [Product List] from the menu.

Beaute ENTRY β - Product List Screen

Product List Screen

You can add new entries and manage already entered product information.

When making a new entry, click the “add product” button and the product registration form will be displayed.

Please click “edit” or “delete” if you want to change or delete the contents of the registered product information.

You can select whether to make product information public or private.

You can narrow down products by brand name, company name, and tag or by product category, efficacy, and skin type. Please use this when the number of registered items increases.

Sales area, target age, efficacy, skin type, and tag are sections needed for recommendations based on Beautecam user information. Be careful to avoid mistakes.

By registering the product’s identification code, it becomes easy to detect duplicate entries etc.

The basic information section is a required element for product search.Please be careful to be consistent when entering the naming or furigana (readings) of brand names and company name, so that these don’t become erratic for each product. Please also enter the category, since this is needed when users search for a product.

Beaute ENTRY β - Product Registration ScreenProduct Registration Screen

Enter the product information in each section and click the “add” or “update” button.

1st Smoothness 2nd 3rd 4thMoisture Pore Oil balance 5th Spot

・ー・Smoothness・Spot・Pore・Moisture・Oil balance

SOCIAL APPLICATION

Beautecam

Social Application Beautecam AD ʻBeaute Circleʼ

Beaute CircleOne to One Communication Space

©  2013  RakuRaku.com  INC.  All  Rights  Reserved.

The User automatically registers in the advertiser's circle via the lens distributed by the advertiser.Within a circle, interactive communication with users and the advertiser is possible. Ultimate One to One marketing based on skin analysis is realized.

One to one communications space ʻBeaute Circleʼ

Ultimate One to One marketing ‘BeauteCircle’

Cosmetics Brand

Consumer

New Lens（Auth Parts）※ PCT Pending 印刷裏面から見たイメージ

TEST A TEST B

Beautecam認証プレート

＜A＞【素材】透明 PET(0.8mm) 【印刷】UV 油性オフセット印刷 白 +CMYK 5°/0° 【加工】トムソン ( 解析用パターン印刷面裏側から抜く ) 1. 透明 PET(0.8mm) を使用　2. 反転したロゴを印刷　3. 白引き　4. 解析用パターン印刷＜B＞【素材】透明 PET(0.8mm) 【印刷】UV 油性オフセット印刷 白 +CMYK 5°/1° 【加工】ロゴ面コート　トムソン ( 解析用パターン印刷面裏側から抜く ) 1. 透明 PET(0.8mm) を使用　2. 白引き　3. 解析用パターン印刷　4. 裏面にロゴを印刷　5. ロゴ側にコート＜C＞【素材】透明 PET(0.8mm) 【印刷】UV 油性オフセット印刷 白 +CMYK 4°/1° 【加工】トムソン ( 解析用パターン印刷面裏側から抜く ) 1. 白 PET(0.8mm) を使用　2. 解析用パターン印刷　3. 裏面にロゴを印刷　4. ロゴ側にコート

300%拡大

トムソン ロゴマーク

TEST A TEST B

実寸版下

Logo AuthOne to One

Brand-AAuto-registration to

the fan circle classified by brand

Users' communication

Sorting by brand’s circle with Auth

Distribution of the lens by Beautecam tie-up

CircleOfficial Account Login

Basic Info＋Skin Check Rec＝Accurate Answers and Advice

Brand-B

Brand-C

Beaute Circle – Login and Menu Selection

※To use Beaute Circle, registration for Beaute Entry is required.Please refer to [Beaute Entry β – Request Method]

to see the request procedure for registration to Beaute Entry.

Login Screen Please enter ID and Password.

・Products List：New product information entry and editing or deleting of registered data.・Circle List : New Circle registration, editing of data, posting and commenting・User Information：Contracted advertising plan and user information・Contact Us：Contact information for Rakuraku.com Inc.・Change Password：Changing password・Help：How to use the site

Menu Screen Select [Product List] from the menu.

Beaute Circle - Circle List Screen

When creating a new circle, click on “Add Circle”, and the entry form will be displayed.

Use “Edit” when you want to change the basic information about the circle. To post or comment, click the “View Posts” button. Click on “View Members” to see the members list. Clicking on any of these buttons will take you to the corresponding page.

If there are multiple circles, you can find a circle by using the search function.

To reply to a user’s post or comment, click the “comment” button, and the comment form will be displayed. You can also like a user’s post by clicking the “Beaute” button.

Beaute Circle - View Posts Screen

You can display the posts of a registered circle by selecting a circle from the pull down list.

To post, click on the “Post” button and the posting form will be displayed.

・Add products・Copy・Delete・Privacy settings

Beautecam CMS - Menu

Product list

Management screen top

Circle list Import User information Contact us

Password change

Help

Product informationmanagement

Circlemanagement

Product informationmanagement

User informationmanagement

Contact informationfor Rakuraku.com

Passwordmanagement

How to useCMS

Basic menu

・Product name・makerʼs name・Tag・Product category・Efficacy・Skin type

Search menu

・Add circle・Edit・View posts・View members

Basic menu

・Free entry

Search menu

・Data reference・Template DL

Basic menu

[Registration information]・Password change・Edit

[User information]・Edit

Basic menu

Copy alreadyentered data

Edit circleinformation

・New post・comment・Beaute!

Basic menu

・Select circle

Display menu・Circle name・Registration date・Number of members

Display order

※ You can edit the DLtemplates in Exceland UL them in bulk.

Send information to users belonging to your circle.Communication with users belonging to your circle.Like the userʼs comment.

Beautecam Contact Points

Cosmetic Manufacturer

Dry Skin

Normal Skin

Oily Skin

Combination Skin

Users

The ultimate approach originating from the skin type segment.

Custom lensPoint1

Recommendation Circle ResearchPoint2

Point3

Point4

・Attributed data : Account name, Age, Sex, Occupation, Country, Area.

・Analysis data : Survey result (latest only)

　　　　　　　 Image analysis result (History)

・Other data : Entry in ‘My Pouch’ etc.

Provided data

　　　　　　　　Beautecam Lens Kit By customizing the authentication part, it becomes possible to identify the user who did a skin check for each authentication code. Marketing per brand is possible. [Kit contents] • Beautecam Lens (magnifying lens, authentication part) • lens clip, pouch, leaflet

Beautecam pricing - Customized Lens Kit

[Authentication code customization]

We retain the right to decide about the design of the authentication logo. Delivery time is about 1.5 months. Also, a permission sheet needs to be included to notify the users about data collecting and sharing.

Lens kit

Authentication parts customization

Original registration and set up costs

Recommending engine

Permission

Circle registration

Basic lens kit (minimum order of 1000pcs)

Own brand counselor registration

Box and leaflet Will be adjusted for each project

~9,999 10,000~

PR banner and special site

!"#$%&'(')'*+,-%&'(')'*#.)(%/'*01

23!!""#$%&'%()*+",&-.+'&/0"&/1&/2)&'.3'",+&*4.0/5#"#6("&*0(&78&9/09"0+)*6/0,&*:*.$*;$"&+/&'"$#&,<.0&$//<&:.,.;$%&=)4")>&$.?"(&*0(&

4'-#56+"7%8')-"'%/9+)%4"'#),'*%23!

@"+*#'.$A&B"0+$"&C<.0&@$"*0,")&-.$$&0/+&,+).#&+'"&,<.0&/1&0*+2)*$&#)/+"96:"&

This space is for recommending products to the users of the lens, according to their skin type.※It is necessary to enter product information into Beaute Entry (Free).

Combination Skin

Oily Skin

Normal Skin

Dry Skin

Please contact us for more information

Please contact us for more information

　　　　　　　　　 Beaute Circle Communication space to cultivate fans. Each maker can have multiple circles, one for each brand. Making use of information unlike ever seen in other media, creates the possibility of unequalled promotion. [Provided data] • attributed data : account name, age, sex, occupation, country, area. • analysis data : survey result (latest only), image analysis result (history) ・other data : ʻMy Pouchʼ entry etc.

Beautecam Pricing - Community Maintenance

[Counting of number of registered UU]

The number of UU is the simple sum of the total number of users who joined the circle via the assigned authentication code on the lens, or joined the circle arbitrarily from the circle list, at 18h of the closing date.For multiple circle owners, the total number is the sum of all users registered in all circles.

※Data from users who joined the circle arbitrarily, not via the authentication logo, will be shared based on each user's individual privacy settings.

Basic fee

Stage 0

Stage 1

Stage 2

total of registered UU

~999 users

1,000 ~ 9,999 users

10,000~ users

monthly maintenance fee

data distribution fee

total number of distributed data per month

~2,999

3,000~49,999

50,000~

monthly distribution fee

Stage 0

Stage 1

Stage 2

【Note】・You will be charged once the total amount of unique users reaches 1000 users.

【Note】・Charges are for all posts and direct messages originated by the distributor. Answers to questions from users won't be counted and are free of charge.・You will only be charged for direct messages marked as read.

Please contact us for more information

Please contact us for more information

Beaute Entry support service The advertiser can register recommended products on Beautecam themselves for free through the Beaute Entry function, or they can rely on our service for support with this task.

[fee structure] • initial bulk entry of all product information : • product information maintenance service :

Beautecam Pricing - Optional Service

※product information support service is only a product registration service, we need the client's cooperation with providing and sorting the necessary information (templates etc) needed for registration.

Beautecam marketing service Based on the data accumulated on Beautecam, it is possible to conduct analytic research reports, new product trials and surveys etc, with an approach not seen anywhere else.

[Analysis source data] • attributed data : account name, age, sex, occupation, country, area. • analysis data : survey result (latest only), image analysis result (history) • other data : ʻMy Pouchʼ entry, access analysis data, SNS buzzword etc.

customer reportresearch report

survey

new product trial

200,000～

segmentation based on attributed data and analysis data

1,000,000～

2,000,000～

Beautecam marketing service is not officially operative yet. Please contact us for more details about this service.

Please contact us for more information

　　　　　　　　Beautecam Lens Kit 30x magnifying lens kit for Beautecam, a free app that allows you to do a skin check with your iPhone or iPod touch. For distributing the basic lens kit only. [Kit contents] • Beautecam Lens (magnifying lens, authentication part) • lens clip, pouch, leaflet

Beautecam Pricing - Basic Lens Kit

【Sales tools】 We also supply in-store sales

promotion tools.

carton box with 10 lens kits

carton boxDisplay image

スマホに取り付けるだけ！お手軽スキンチェック

肌に合ったコスメを検索

専用レンズで肌解析

ボーテカム 肌解析用ズームレンズ ￥945（税込）

W80×H55

スマホに取り付けるだけ！お手軽スキンチェック

肌に合ったコスメを検索

専用レンズで肌解析

W80×H55

ボーテカム 肌解析用ズームレンズ ￥945（税込）

JAN Code

Item Description

( clip - clear )( clip - white )

seller

size (W/H/D mm) ( with hook 80×107×23 )

weight

packing

selling period

packing contents

retail price 945 JP-Yen ( incl. tax )

Rakuraku.com Inc.

min. 10 units, outer package size 80×107×23, 250g

July 2012 ~

Lens Kit ( magnifying lens, authentication part, lens clip, pouch, leaflet )

purchase price(minimum order of 1000 pcs)

basic lens kit

wholesales price

Please contact us for more information

Rakuraku.com is a software company in Japan which starts an innovation in the world with image analysis techniques.

Company profile

Company Name :

Foundation :

Main financing bank :

Capital stock :

President :

Areas of business :

Rakuraku.com Inc.

October, 2006

85.25 million yen

Sadao Adachi

Development of system/software

Kyoto Chuo-Shinkin Bank Head Quarters・Kyoto Shinkin Bank

Location

〒604-0835 OIKE BUILDING 6F, 206 TAKAMIYA-CHO, NAKAGYO-KU, KYOTO, JAPANTEL (+81 Country Code)-75-253-3050 FAX (+81 Country Code)-75-253-3051

Head Quarters

Portfolio, past projects

- CONTROL SYSTEMS Traffic control systems, public tranportation ticket gate and ticket vending machine control systems, automatic utilities meter report systems, etc.

- SYSTEM PARTS- DISTRIBUTION SYSTEMS- IMAGE ANALYSIS SYSTEM

Cellular phone-, traffic control sytem partsProduction control, inventory management, order delivery and receiving systemsFacial recognition / analysis, skin analysis system

©  2013  RakuRaku.com  INC.  All  Rights  Reserved.

BeautecamSkin Connection!

MarketingInnovation!

－Contacts－Rakuraku.com Inc.Oike Bldg 6F, 206, Takamiya-cho, Nakagyo-ku, Kyoto 604-0835, JAPANTEL:+81-(0)75-253-3050　FAX:+81-(0)75-253-3051《Service Site》http://beautecam.com《Corporate Site》http://e-rakuraku.com