Beauty and Tweens

By:

Jessica Potter

My Topic

• How the concept of beauty affects young girls today.

Definition of Beauty:

• Beauty is a combination of qualities that pleases one’s senses.

Today’s Definition of Beauty:

• Based on what the marketing industry portrays as “pretty”.

• Also based on people seen on TV.

Three Factors

• Marketing Industry• Parents• Peer Pressure

Marketing Industry

• Marketing to younger girls.

• Focus on tweens.

Merchandise Marketed

• Make-up• Clothes • Toys

Make-up

• Target young girls through toys.

• Barbies and Disney characters.

Clothes

• High heels, midriff tops, mini skirts

• Justice, Ch!ckaboom

Toys

• Bratz dolls

Parents

• Toddlers and Tiaras

Peer Pressure

• Monkey see monkey do.

• No self identity.

Effects on Society

• Low self esteem• Distortion of personal

body image• Future money issues

Low Self-Esteem

• Marketing industry causes low self-esteem.

Distortion of Personal Body Image

• Plastic surgery• Eating disorders

Future Money Issues

• Money spent on clothes and cosmetics in style.

• Plastic surgery

Aphrodite: then

Aphrodite: now

Cites

• http://tlc.discovery.com/tv/toddlers-tiaras/toddlers-tiaras.html

• http://www.salon.com/mwt/broadsheet/feature/2009/03/31/tween_beauty_crisis/index.html

• http://abcnews.go.com/GMA/BeautySecrets/story?id=4881675&page=1

• http://www.media-awareness.ca/english/parents/marketing/issues_teens_marketing.cfm