C O N T E N T SEvolution of Beauty Bloggers: Word of Mouth to today

Social Influencers Expansion

Value of Bloggers

Beauty Is Global Currency

Our Approach: How We Made A Science of Bloggers

A Glance Ahead: A Look At How NTG Will Tap Into This Market to Execute Its IMC Campaign Next Year

E V O LU T I O N O F B LO G G E R S

WORD-OF-MOUTH

THE ORIGINAL SOCIAL PLATFORM

THE RISE OF BEAUTY BLOGGERS

2005

2015B L O G G I N G W I T H O U T B O R D E R S

SOCIAL INFLUENCER MOVEMENT

IMPORTANT• Traditional bloggers

• Long-form, text-based communication

• Text-heavyproduct reviews

• Diary-like blog posts detailing personal lives

SOCIAL INFLUENCER MOVEMENT

IMPERATIVE IMPORTANT• Social

Influencers

• Short-form, visual communication

• Video tutorials

• Stylized, original images

EVOLUTION OF SOCIAL MEDIA

2004

2005

2006

2007

2010

20132011

2008

2009

2012

Mood/trend boards of beauty hacks, nail trends,

hair how-tos

Pulse out personal blog information

Beauty shots and 10 second

how-to videos15 second beauty tutorials

Makeup and hair tutorials or beauty diaries

Original lifestyle images with product shots

Real-time conversations between influencers and

fans/readers

Microblogging imagesand GIFs

C O N T E N T T R E N D ST H E S O C I A L B E A U T Y L A N D S C A P E

BEAUTY IS A

GLOBAL CURREN

CY

YOUTUBE

5 BILLIONHOURS OF BEAUTY

TUTORIALS UPLOADED

IN THELAST 10 YEARS

2005 2015

EVERY MINUTE,YOUTUBE USERS

UPLOADHOURS OFVIDEO WORLDWIDE300

MAKEUP VIDEO VIEWS

9.8 BILLION

BEAUTY-RELATEDVIDEO VIEWS

14.9 BILLION

3%ONLY

OF BEAUTY VIDEO VIEWS BELONG TO

MAJOR BRANDS

OF TRAFFIC COMES FROM OUTSIDE THE US

80%

PEOPLE ACROSS

THE WORLD USE

YOUTUBE EVERY MONTH

LOCALIZED INACROSS61 COUNTRIES

LANGUAGES

1 BILLION

GLOBAL VLOGGER LANDSCAPE

Michelle Phan, US,7.7 million subscribers

Luxy Hair, Canada, 2.3 million subscribers

Yuya, Mexico, 10.2 million subscribers

Taciele Alcolea, Brazil, 1.2 million

subscribers

Zoella, UK,8.8 million subscribers

ClioMakeUp, Italy, 768k subscribers

Asahi Sasaki, Japan, 370,480 subscribers

Lauren Curtis, Australia, 2.9 million subscribers