You are known by the brands you keep

For us, the 19th edition of Beautyworld Middle East is a celebration. In 2013 we achieved a new milestone when we became the first show in the Epoc Messe Frankfurt portfolio to cross the 25,000 visitor mark. This not only communicates – but reiterates – our growing relevance to the beauty and wellness industry in the Middle East, Africa and Indian Subcontinent.

Part of our success is due to an unceasing desire to innovate and evolve, becoming a vital part of the strategy of both the biggest players and the ambitious up-and-comers. Taking a huge stride forward on the innovation front, 2013 saw the debut and unprecedented success of a new show section: Beautyworld Middle East Boutique, which showcased exceptionally luxurious products across cosmetics, skincare, make-up and more.

We know you will find a visit to the show well worthwhile, and appreciate that you play a crucial role in our success, as we believe we do in yours.

We look forward to welcoming you to the show.

May 27 – 29, 2014Dubai International Convention and Exhibition Centre, UAE

Onwards and upwards

Lavish cosmetics, sumptuous skincare and precious fragrances. What do all of these products have in common? The answer is exquisite luxury, the thread that runs through everything on exhibit at the thoughtfully curated Beautyworld Middle East Boutique.

As a beauty retailer or distributor, a visit to Beautyworld Middle East Boutique affords you a chance to see, feel, and assess the business viability of the world’s most exclusive and niche products, many of which are looking to make an entry into a new and eager market.

Discovering products with tremendous promise is not merely a possibility here. It’s a probability.

Brands present in 2013:

Beautyworld Middle East BoutiqueLuxury, through and through

Pattern 70% Black

MarketingFontProduct Descriptor – Helvetica Neue, regular, 73% Horizontal Scale Tagline – ITC Avant Garde Gothic Std, ExtraLight, 75% Horizontal Scale Content – ITC Avant Garde Gothic Std, Book, 75% Horizontal Scale 

Color – CMYK Pantone  PMS 2587 PC  PMS 321 PC

WebsiteFontHeaders/Sub-header – DeckerContent – Ariel

Color – Hexadecimal

 684289 – Purple

 6D6E71 – Gray

 229cac – Teal

** Gray is content/ Teal is accents    Purple and Gray are Headers and Sub-headers

Black (100% cmyk)Gray 70% Black

000000 – Black

PURIF IED     EYEBROW     SERUM

PUR IF IED       EYELASH      SERUM

PURIF IED     EYEBROW     SERUM

PUR IF IED       EYELASH      SERUM

While many forums, conferences and exhibitions vie for the coveted attention of influential decision makers such as yourself, not all can back up the value of attending with big, beautiful numbers. Fewer still can display year-on-year percentage growth that is in the double digits.

And only one can be called the largest international trade fair for the beauty and wellness industry in the region: Beautyworld Middle East.

Beautyworld Middle EastFact is more beautiful than fiction

1,089 exhibitors

25,732 trade visitors

51 exhibiting countries

113 visiting countries

33,507 sqm covered

23 international pavilions

97% of visitors were extremely satisfied

80% of visitors were key decision makers

The 2013 facts speak volumes:

To review the comprehensive 2013 post show report, please visit www.beautyworldME.com/2013report

Next steps

Beauty that knows no bounds

Pre-register online to visit the show, at www.beautyworldME.com/visit

If you’re flying in, we can help you with your travel plans and accommodation. Contact our Travel Desk at traveldesk@uae.messefrankfurt.com

Exhibitor year-on-year growth

2010 2011 2012 2013

755

827

1,089

709

Visitor year-on-year growth

2010 2011 2012 2013

18,210

22,243

25,732

16,124

A 97% Extremely satisfied / Satisfied

B 3% Less satisfied

Overall assessment of show by visitors

A

B

About the Organiser

Messe Frankfurt is one of the world’s leading trade show organisers with around 543* million Euros in sales and 2,026* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.beautyworldME.com or contact us directly at beautyworld@uae.messefrankfurt.com

*2013 figures.

EPOC Messe Frankfurt GmbH PO Box 26761, Dubai, UAE Tel +9714 389 45 00 Fax +9714 358 55 22 beautyworld@uae.messefrankfurt.com www.beautyworldME.com

May 27 – 29, 2014Dubai International Convention and Exhibition Centre, UAE