Get paid to teach yoga!
Kourtnee Jackson
FabJob Guide to
Become a Yoga Studio
Owner
Visit www.FabJob.com
ContentsAbout the Author .............................................................................9
1. Introduction ..........................................................................................101.1 The Desire to Teach ......................................................................11
1.2 Yoga Then and Now ....................................................................12
1.3 BenefitsofThisCareer .................................................................13
1.4 Inside this Guide ..........................................................................18
2. The Yoga Environment .......................................................................202.1 All About Yoga ..............................................................................20
2.1.1 Yoga as Philosophy.............................................................21
2.1.2 Yoga Styles ...........................................................................25
2.1.3 Ways to Specialize ..............................................................31
2.2 PlanningaClass............................................................................39
2.2.1 Select The Poses ..................................................................40
2.2.2 Sequence the Poses .............................................................59
2.2.3 Incorporate a Theme ..........................................................61
2.2.4 OpeningtheClass ...............................................................65
2.2.5 The Apex Pose .....................................................................67
2.2.6 EndingtheClass .................................................................68
2.3 TeachingaClass ............................................................................75
2.3.1 Your Teaching Style ............................................................75
2.3.2 Giving Verbal Instruction ..................................................77
2.3.3 Demonstrating Poses ..........................................................81
2.3.4 Using Props .........................................................................83
2.3.5 Observing Your Students...................................................85
2.3.6 CorrectingMistakes ...........................................................89
2.3.7 RespondingtoYourClass .................................................94
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2.3.8 YogaSafety ..........................................................................96
3. Develop Your Skills ..........................................................................1023.1 SkillsYouWillNeed ..................................................................103
3.1.1 CommunicationSkills ......................................................103
3.1.2 InterpersonalSkills ...........................................................107
3.1.3 Sanskrit:TheLanguageofYoga .....................................108
3.2 Preparing to Teach ......................................................................113
3.2.1 Daily Yoga Practice ...........................................................113
3.2.2 Study Yoga on Your Own ................................................115
3.2.3 FindaMentorandAssistThem .....................................117
3.2.4 VolunteertoTeachforFree .............................................119
3.3 Instructor Training .....................................................................122
3.3.1 YogaTeachingCertificates ..............................................123
3.3.2 YogaConferences .............................................................125
4. Getting Hired .....................................................................................1284.1 TypesofEmployers ....................................................................128
4.1.1 Yoga Studios ......................................................................129
4.1.2 FitnessCenters ..................................................................131
4.1.3 Corporations ......................................................................135
4.1.4 RetirementCommunities ................................................138
4.1.5 Educational Institutions ...................................................140
4.2 Advertised Positions ..................................................................141
4.2.1 Where to Find Ads ............................................................141
4.2.2 Job-HuntingMaterials .....................................................143
4.2.3 The Interview ....................................................................147
4.3 OtherWaystoBreakin ..............................................................149
4.3.1 Substitute Teaching ..........................................................150
4.3.2 InitiatingContactYourself ..............................................151
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4.4 GettingPaid .................................................................................154
4.4.1 Typical Payment Arrangements .....................................154
4.4.2 GettingItinWriting .........................................................156
5. Planning Your Own Yoga Studio ....................................................1595.1 ChoosingYourNiche .................................................................159
5.2 OptionsforStartingaYogaStudio ..........................................161
5.2.1 Buying an Established Yoga Studio ...............................162
5.2.2 Franchising ........................................................................170
5.2.3 Opening a New Yoga Studio ...........................................175
5.3 ChoosingaYogaStudioName .................................................175
5.4 Your Business Plan .....................................................................177
5.4.1 What To Include In a Business Plan ...............................178
5.4.2 BudgetingforStart-UpCosts ..........................................188
5.4.3 BudgetingforSalesRevenuesandfor
OperatingCosts ................................................................192
5.4.4 Business Plan Resources ..................................................193
5.5 Start-Up Financing .....................................................................194
5.5.1 GettingPrepared ...............................................................194
5.5.2 Equity vs. Debt Financing ...............................................196
5.5.3 BorrowingMoney .............................................................197
5.5.4 Government Programs ....................................................201
5.6 LegalMatters ...............................................................................202
5.6.1 YourBusinessLegalStructure ........................................202
5.6.2 BusinessLicenses ..............................................................209
5.6.3 Taxes ...................................................................................210
5.6.4 Insurance ............................................................................212
5.6.5 LiabilityWaivers ...............................................................217
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6. Setting Up Your Yoga Studio ...........................................................2206.1 FindingaLocation ......................................................................220
6.1.1 TheBasicsofSpaceSelection ..........................................221
6.1.2 CreateaHomeStudio ......................................................222
6.1.3 Renting Part-Time Studio Space .....................................223
6.1.4 FindingaFull-TimeSpacetoLease ...............................226
6.1.5 SigningYourLease ...........................................................232
6.2 Designing Your Studio ...............................................................241
6.2.1 Outside the Yoga Studio ..................................................241
6.2.2 InsidetheYogaStudio:ADistinctEnvironment .........244
6.2.3 Yoga Studio Security ........................................................250
6.2.4 YogaMerchandising .........................................................250
6.3 EquipmentandSuppliesfortheYogaStudio ........................251
7. Running Your Yoga Studio ..............................................................2567.1 Yoga Studio Operations .............................................................256
7.1.1 ClearJobDescriptionsforEachPosition .......................257
7.1.2 OpeningandClosingProcedures ..................................257
7.1.3 WorkSchedules .................................................................258
7.1.4 CompanyPolicies .............................................................259
7.1.5 Recordkeeping ..................................................................259
7.2 HygieneandCleanliness ...........................................................260
7.3 YogaStudioManagementSoftware .........................................262
7.4 SettingYourFees ........................................................................264
7.4.1 FactorsThatWillAffectYourPrice ................................264
7.4.2 WaystoChargeforYourServices ..................................265
7.4.3 PricingMerchandise ........................................................268
7.5 GettingPaid .................................................................................271
7.5.1 AcceptingDebitCards .....................................................271
7.5.2 AcceptingCreditCards ...................................................271
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7.5.3 Accepting Payment Online .............................................273
7.5.4 AcceptingChecks .............................................................273
7.6 FinancialManagement ..............................................................273
7.6.1 Bookkeeping ......................................................................274
7.6.2 Financial Statements and Reports ..................................276
7.7 Employees ...................................................................................284
7.7.1 When to Hire Help ...........................................................284
7.7.2 RecruitingStaff .................................................................288
7.7.3 The Hiring Process ...........................................................290
7.7.4 PayingYourStaff ..............................................................295
7.7.5 New Employees ................................................................296
8. Getting and Keeping Students ........................................................3008.1 MarketingYourYogaStudio.....................................................300
8.1.1 Grand Opening/Open House..........................................300
8.1.2 Advertising ........................................................................302
8.1.3 Free Publicity .....................................................................307
8.1.4 PrintedMaterials ..............................................................310
8.1.5 Your Website ......................................................................317
8.1.6 SocialMedia ......................................................................322
8.1.7 NetworkingandReferrals ..............................................325
8.2 CustomerService ........................................................................327
8.2.1 BookingClassesandHandlingPhoneInquiries .........327
8.2.2 CancellationsandNo-Shows ..........................................327
8.2.3 GreetingWalk-InCustomers ..........................................328
8.2.4 RefundandExchangePolicies ........................................329
8.2.5 Join an Association ...........................................................331
9. Conclusion ..........................................................................................332
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1. IntroductionWelcome to the FabJob Guide to Become a Yoga Studio Owner. You are em-barkingonajourneytowardsacareerthat,duetoitsverynature,willallowyoutoexpressyourselfuniquelyandmorecompletely.Yogaen-ablesustoanswerveryrealquestionsaboutourhealth,self-awareness,andameaningfullifestyle.Whynotmakeitpartofyourday’swork?
TheSanskritword“hatha”isthejoiningofthetwooppositewordsofsunandmoon.Therootofthewordyogais“yuj”,whichmeanstoyoke.Thismeansthat“hathayoga”(themostcommonlypracticedformofyoga)involvestheyokingorjoiningofoppositesandthehar-monythatisfoundonthemiddlepathbetweenthem.Amanwhopracticesyogaiscalleda“yogi”,andawomanwhopracticesyogaisreferredtoasa“yogini”.
Yoga teaches us to live in the inner and outer worlds more harmonious-lythroughdevelopingahighdegreeofself-awareness.Youwillteachyourstudentstoquiettheirmindsandtofindadegreeofmentalpeaceandrelieffromthementalchatterthattheyhearmostoftheirwakingmoments.
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Beingafledglinginstructorpresentsmanyexcitingchallengesandrewards,anditraisesmanyquestions.Thisguidewillanswerthemforyouandsaveyouhoursofexperimentationasyoureadwhathasworkedforseasonedinstructors.Wewillcovertopicsfromacquiringinsurance,andpropsusedinclass,tohowtowritealessonplantoguideyouthroughyourfirstclasses.
1.1 The Desire to TeachItwouldbehardformostyogainstructorstopinpointtheexactdayand place that they began envisioning themselves no longer as a stu-dentofyoga,butratherastheteacher.Howdidithappenforyou?
Perhapsitbeginswithadmiringyourownteacher,andrecognizingthatheorsheismakingadifferenceinstudents’livesbyguidingthemintoandthroughtheever-deepeninglayersofyoga.Likelyyouhavebeendoingyogaforseveralyears,takingclassesweeklyandpracticingat home.
Itissafetosayatthispointthatthepowerandthetransformationalmagicofyogahavetakenyoutoaplaceofself-knowledge,andyoufeelastrongneedtolearnmore.Youmaybeexperiencing“tapas,”whichisaburningenthusiasm,andaglowingcommitmenttobecomingayogainstructor.Youmaywanttoenableotherstoexperiencesomeofthejoythatyouhavefoundinyoga.
AnthonyBogart,acertifiedteacher-trainerforAnusaraYoga,saysayogastudentisreadytoteach“…whentheurgetodosobecomesir-resistible,and/orwhenthepeopleinhercommunityaredrawnbythemagnetismofherbeingtorequestthatshesharethetechniqueswhichhaveledhertothisstateofbeing.”
Othersignsthatyouarereadytoteachyogainclude:
• Aconsistentself-practice
• When others see or recognize your level as advanced
• When a teacher tells you so
• When you have assisted a teacher with his or her class
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Atruemeasureofateacherisnottechnicalskill,thoughthatisimpor-tant.Ratheritishowthatpersonmakestheconnectiontothefullrangeofhumanexperience,combinedwiththecommitmenttoturntowardthe best in people.
DeterminingyourreadinesstoteachisultimatelyyourdecisionandifyouapplyAnthonyBogart’sobservation,youknowwhenthetimeisright. You will continue to study and practice and learn once you have takenthefirststepandtaught.Thefirststepisyourchoice.
Whenaskedaboutherfeelingsofreadinesstoteach,yogainstructorSarahHutchinsonrecalledatimewhenherfather(whoshecallshermostimportantteacher)finallysaidtoher,“Whynotyou?”Thisissuchgoodadvice don’tdoubtyourownabilities.Youcanalwaysexpandyour training as you go.
1.2 Yoga Then and Now Inthe‘60sand‘70stherewasonlyasmallcoreofyogastudentsandteachers.Ifyouaskedtheaveragepersonthenwhatyogawas,theymightdescribesomeonepracticing“pretzelposesonabedofnails”.Todayyogaisatazenithinitspopularity.Therearealldifferentstylesofyoga,andonecantakeayogaclassatanygymorineventhesmall-esttownfromCaliforniatoMaine. Opportunitiestoteachyogaaboundinthisfertileenvironment.Ac-cording to data released in 2008 by the magazine Yoga Journal,about15.8millionpeople,or6.9percentofU.S.adults,practicedyogawhilein2012,thatnumberhadincreasedtoabout20.4million.That’sanin-creaseof29%inonlyfouryears!Andthetotalamountofdollarsspenthasalmostdoubled,from$5.7billionin2008to$10.3billionin2012.
“I’vewatched(yoga)growsteadilyover20years,”saysyogainstruc-torCindyDollar,whostartedteachingin1985.“Peoplewhowouldn’thavethoughtaboutyoga10yearsagonowdobecausetheyknowotherpeoplewhodoit.It’snotjustalternativeanymore.”
Whythesuddenriseinpopularityandthereforeademandforyogainstructors?Onereasonforyoga’sincreasedpopularityisthatyogahasbroadeneditsscopewithmanydifferentstyles,andismeetingthe
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needsofamorediverserangeofpeople,fromstudentswhowantaphysicalandstrenuousclass,tothosewhoareseekingthespiritualsideofpractice.
Yoga’sincreasedstatusinthepubliceyeispartlyduetotherecogni-tionofitsbenefits.Theincreasedflexibilityandstrengthyogaoffersisattractingthelarge“babyboomer”population,ademographicwithmoneytospendandincreasingleisuretime.Peoplewhohavestressfulcareers are experiencing how yoga helps them become healthier and morerelaxed.Youngmotherswhoaremeetingthedemandsofparent-hoodandworkarealsolookingforaprovenwaytostayhealthyandfit.
Yogaisnowofferedinnearlyeverygymandhealthclubasanalterna-tivetoaerobicclassesandweighttraining.Yogaclassesareattendedbyawiderangeofagesincludingpeopleintheir20sandintotheir60s,andbeyond.Therearespecialyogaclassesforbothchildrenandseniorsaswell,andyogaisevenmakingitswayintothepublicschoolsysteminCalifornia.
“Yogaisevolvingtomeetculturalneeds,”saysYogaAlliancepresi-dentHansaKnoxJohnson.“Wehavepeoplewhohavedifferentkindsofenergies.Someofthemarego-go,somearekindofmorerestless,somearemoresedentary.Sodifferentyogasareappropriatefordiffer-entkindsofpeople.” Thisguidewillhelpyoulearnaboutandchooseastyleofinstructionthatsuitsyouandmeetstheneedsofyourbody,mind,andspirit.
1.3 Benefits of This Career“Ina…yogaclassIfeelexcitedtolive,energeticaboutmylifeandadeeploveformyself.Teachingoffersmethechallengeandthejoyofself-discoverythroughtheprocessofyoga.Itallowsmetocontributetosocietyinawaythatmakesmefeelgood.Iwanttooffermystu-dentswhatmyteacherssograciouslyofferedme.Iwanttofeelgoodandlovemyself.Mostimportantly,Iwanttohelpotherpeoplefeelthis way too.” — Annie Jacob, Yoga Instructor
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Helping People
Forthousandsofyears,yogahasbeenatooltoopenthebodyandde-velopclarityinthemindaswell.Inteachingthepracticeofyogayouwillteachyourstudentstofocusontheirbreathasabridgebetweenthe inner and the outer world.
Throughthepracticeofasana,orpostures,youwillbehelpingpeopletofindtheirinnerrealityandtotouchadeepsenseofunitywithalllife.You will be providing your students with the opportunity to experience asenseofjoyandpeacethatmaynotbeavailabletotheminanyothersituation in their lives.
By reminding your students to observe their reactions to the poses and thebreathingexercisesyoucanguidethemintogreaterself-awareness.Knowing that you are presenting your students with a situation where thepossibilityofpositivechangeisever-presentisexciting.
AsveteranyogainstructorSandraSummerfieldKozaksaidinthebookYogi Bare,“Yogaworkstocreatebetterself-esteem,tolessenorelimi-natetheeffectsoffear,tocreatebetterhealthandageneralsenseofwell-being,andtostrengthenourabilitytorelatetoothers,ourplanet,and ourselves.”
As a yoga instructor you provide a great service to your students. You willbeinasituationwhereyoucanseeavisibledifferenceinthefacesofthepeoplewhofirstwalkintoclassandtheoneswholeave.Asateacheryourintentionwillinevitablybetohelppeoplefindtheirowninnertruthjustasyouhaveasastudent.Yourmaintaskistopresenttheyogayouknowasauthenticallyasyoucanwhileteachingfromyourheartandlearnedskillssimultaneously.Whenyoudothis,youwillseethetransformationgraduallyhappeninginyourstudents.
Teachingyogaaffordsyouthechancetomeetawidecrosssectionofpeopleinyourcommunity.Yogastudentsarefirstandforemostpeoplewhoareinterestedinhelpingthemselves,exploringtheirownpoten-tial,andoftenpeoplewhoareinteresting.Iftheystaywithyouoveraperiodoftimeyouhaveawonderfulopportunitytogettoknowthemin a way that you may have not had otherwise.
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Communitiesoftengrowuparoundyogaclasses,affordingstudentstospendtimetogetherinameaningfulwayoutsideofthedemandsthattheirnormalroutineplacesonthem.You,asayogateacher,havetheabilitytobeanintegralpartofthatcommunity.
Ongoing Learning
Teaching yoga is a continuum that is tied to your own growth in yoga. Youwillfindthatasyoubeginteaching,youwillwantmoreandmoreexperienceandknowledgeforyourself.Themoreyogaisinyourownbody,mind,andspirit,themoreyouwillhavetoteachyourstudents.
Therefore,bybecominganinstructoryouwillalsohavebecomeabet-terstudentofyoga.Asayogainstructoryoustepintoanurturingandsustaining loop that enables you to grow and learn as you teach. The essenceofyogawillcomethroughyourteachingsandwillgrowasyoudo.Asyourexperienceincreases,itwillmakeyouabetterteacher.
Teachingisanever-evolvinglearningprocess.AsJudithLasaterhassaidinherlatestbookcalled30 Essential Yoga Poses,teachingyogaisasatisfyingprocessthatwillremain“delightfullyunfinished.”Themoreyouteach,themoreyouwilllearn,andthemoreyoulearn,themoreyouwillwanttosharewithyourstudents!
Youareembarkingonacareerwherecontinuedlearningisintegraltothejobandwhereyoumayfeelthatyou,morethananyoneinyourclass,arelearningthemost!Ithankmystudentsoftenforthechancetolearnthroughteachingthem.AndeverytimeItakeaworkshoporat-tendateachers’conferenceIcomebacktoteachingwithrenewedvigorandenthusiasmforsharingwhatIhavelearned.
Dynamics and Diversity
Thereisopportunityforgreatdiversityinteachingyoga.Notwoclasses are ever the same. No two students are the same. There is op-portunityforexplorationandexperimentation.Youwilltrywaysofapproachingtheinstructionofthepostures,re-thinkwhatyouhavedoneandsavethatwhichworksandtryanewapproachtowhatisnoteffective.
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Youwilllearntothinkonyourfeet.Agoodteacherisapersonwhocanrespond to the moment and the challenges that each individual pres-ents. There will never be two classes the same and there will never be a classthathaspredictabilitybuiltintoit.Asagoodteacheryouwilltaketheknowledgeyouhave,combineitwithawilltoservethestudentandtheessenceofyoga,andapplyitbybeing100percentavailableandopentothedemandsofthemoment.WhentheIyengarAssocia-tionassessesstudentswhowishtobecomecertifiedteachers,theylookforknowledgeandskill,butalsotheabilitytorespondtoindividualstudent needs as they arise.
Income Potential
How much income you generate through your teaching depends on you.Teachingyogacanprovideyouwithanincomethatisveryspecif-ic to how much you are willing to teach and how large your classes are.
InaninterviewpostedonSalary.com,yogainstructorLaurenFawcettsaysshecharges$10aclassperperson,andoffersprivatelessonsfor$75anhour.“Iestimatethatthefull-timeyogateacherteaches14class-esaweek,”shesaid.“Thatinstructorwillearnabout$29,000ayear. Afairrangewouldbe$30,000to$40,000.”
Thereareseveralexcellentinstructorsinthecountrywhomakewellover$100,000ayear,andsomewhomakeevenmore.Whatyoudomakedependsuponyourtalentforteaching,yourtenacityandbusi-nessabilitiesandahighdegreeofperseverance.
Yogainstructionisjustoneaspectoffitnessinstructionwitharosyfu-turepredicted.AccordingtotheU.S.DepartmentofLabor’sBureauofLaborStatistics,thejoboutlookforfitnesstrainers/instructorsisrosy,withemploymentexpectedtogrow13%from2012to2022,adding33,500jobstothecurrent(2012)267,000.Themedianpayforfitnesstrainers/instructorsis$31,720peryear(or$15.25perhour),butyoumayfindyouearnmuchmore,especiallyifyouopenyourownfitnessfacility.
Moreover,theInternationalHealth,Racquet&SportsclubAssociation(IHRSA),theglobaltradeassociationforthefitnessindustry,reportsthatin2015,therewere54.1millionhealthclubmembersintheUnitedStatesalone,upfrom45.3millionmembersin2009and25millionin
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1999.Youcanseethatthistrendindicatesopportunitiesforwell-runfit-nesscentersthatofferthepublictheservicesandproductsthatpeoplewant.Andyogaisanimportantcomponent!
Personal Freedom
Asayogainstructoryouhaveahighdegreeofautonomy.Oncetheclassbeginsandyourstudentsareintheirplaces,whatyousayanddoistotallyuptoyou.Evenifyouareemployedbyastudio,theownerofthatestablishmentwillleavethedecisionsofteachingcompletelyuptoyourjudgment.Theremayberequirementsastoweeklythemesforclassesorevenadresscode,butonceyouarehiredtoteach,therestisuptoyou.Ifyouteachatahealthcluborgym,thegroupfitnessdirec-torwillrelyonyourexpertise.And,ifyouhaveorganizedyourownclassesorsetupyourownstudio,theonlyrestrictionscomefromyourownsenseofwhetheryourstudentsenjoytheclassesandlearnfromthem.
Creatingabusinessasayogateachergivesyoufreedomtosetyourhours and decide which days you will teach and which days you will not.Youcanfrequenttheplacesthatotherscangoonlyonweekends,and go there when the crowds have gone home. You can decide what yourprioritiesareandfollowthem,ratherthandoingasaboss’sneedsdictate.
As with every situation there are some demands on your time. Al-thoughyouarenotdictatedtoasfarasyouremployer’sneeds,thereistheelementofstudents’schedules.Youmustbeavailabletoteachwhenotherpeopleinthe9-to-5workforcearefree.Thatmeansteachingonweekendsandeveningsorearlymornings.Healthclubsandyogastu-diosoftenhavesixo’clockeveningclassesandsixo’clockmorningclasses.Peoplelovetobegintheirweekendwithayogaclassaswell.Thatleavesyouteachingatthosetimes,butifyoulovewhatyouaredoing,it’shardlyaninconvenience.
1.4 Inside this GuideThe FabJob Guide to Become a Yoga Studio Owner welcomes you to the worldofyogaandgivesyouawealthofinformationyoucanusetobecomecertifiedtoteach,becomeemployedtoteach,toopenyourown
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studio,ordevelopyourownrentalspaceforteaching.Inadditionthisguidewillpresenthelpfuladviceonhowtodevelopyourownfollow-ingandmaintainthemomentumtoallowyoutoteachfortherestofyourlifeifyoudesiretodoso.
Chapter2,The Yoga Environment,willintroduceyoutotheworldofyoga,andhelpyoufindtheyogastyleandspecialtythatisrightforyou.Itthenwalksyouthroughthestepsforplanningawell-balancedandwell-sequencedclass,fromtheopening,totheapex,toclosing.Wegive50yogaposestoselectfrom,explainhowandwhentousethem,givearatingofhowhardtheyaretomaster,aswellastipstoadjusttheposesforbeginners.Thenwejumprightintohowtoteachaclass,includingguidelinesforusingprops,givingverbalinstruction,correct-ingwithvoiceandhands,andhowtoteachasafeclassforalllevels.
Chapter3,Develop Your Skills,takesyourighttotheessenceofteachingskills,includingabriefintroductiontotheSanskritlanguagesoyoucanuseitinyourclasses.Itexplainsthestepsyou’lltaketoprepareyour-selftoteach,suchasassistingestablishedteachers,teachingfreeclassesforpractice,andstudyingonyourown.We’llshowyouhowtoselectatrainingclassifyouchoosetobecomecertified,andexplainsomeofthemorecommonstyle-specifictrainingfromIyengartoAnusaratoBikram.
Chapter4,Getting Hired,willgiveyouvaluableadviceonwhohiresyogainstructors,whattheworkenvironmentislike,andhowtosuc-cessfullyapproachandbreakintoeachmarket.Wecoverlookingforteachingjobsfromresumestocold-callstoofferingtosubstituteforyourfavoriteteacher.Onceyou’vegottheirattention,we’lltalkaboutwhattoexpectfromtheinterviewsoyouarrivepoisedandprepared.
Chapter5,Planning Your Own Yoga Studio,willhelpyouconsideryourniche;exploreoptionssuchasbuyinganexistingbusiness,franchising,or opening a brand-new business; write a business plan; and address yourlegalissuessuchaslicenses,taxes,andinsurance.
Chapter6,Setting Up Your Yoga Studio,willadviseyouonselectinganddesigningthespaceforyourstudio;security;merchandising;andsourcingequipmentandsuppliestogetyourstudioreadyforopeningday.
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Chapter7,Running Your Yoga Studio,isallaboutoperations:scheduling;opening/closingproceduresandhygiene;settingfees,recordkeeping,andgettingpaid;andhiringyourfirstemployees.
Chapter8,Getting and Keeping Students,givesyoutipsonpublicizingandadvertisingyourbusinessinacost-sensitiveway;settingupyourwebsiteandusingtheinterneteffectively;developingprintmaterials,andprovidinggoodcustomerservicetohandleyourcustomerbaseofstudents.
Throughouttheguideyou’llfindsampleformsandotheritemsyoucanadaptandusetoteachyourownclasses,aswellasrareandvaluableadvicefromourteamofyogaexpertswhocontributedtothisguide.
Teaching yoga is exciting and an excellent opportunity to grow person-allywhilepursuingoneofthebestwaysintheworldtomakealivingandbeofserviceatthesametime.Youareabouttoembarkonajour-neythatcanlastalifetime,ifyouwantitto.Let’sgetstarted!
You have reached the end of the free sample of the FabJob Guide to Become a Yoga Studio Owner. To order and download the complete guide go to https://fabjob.com/program/become-yoga-studio-owner/.
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