Become A Health Coach Certification Pillar 1: Nutrition ...

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Become A Health CoachCertification

Pillar 1: Nutrition, Health & WellnessWeek 2



Six W’s Question #1: WHY Eat



Learning Objectives:

• The Secret To Becoming A Master Coach With A Waiting List Of Clients: “The Why Underneath The Why.”

• How To Stand Out From The Crowd By Becoming A Visionary For Your Clients



What is “Why Underneath The Why”• Why does a client see a coach?

• When a client comes to you, they are stressed, stuck, frustrated, upset, at a crossroads, feeling defeated or hopeless or overwhelmed – something is occurring in their health that they DON’T want.

• And it’s painful enough for them that they’re willing to talk to a stranger to ask for help (that’s a BIG deal!)

• They come to you saying “I WANT __X__” – a smaller body, a calmer tummy, more energy, to learn how to eat healthy whatever it might be… “Just tell me WHAT to eat!!!”



What is “Why Underneath The Why”• And you could just give your client a checklist of healthy foods (we’ll provide one for you in

BHC), but it likely won’t do much good in the long run.

• Why is that?

• Because the client DOES want __X__ (a smaller body, a calmer tummy etc). AND they want something MORE They want what they think X will get them.

• We call this the Big Motivating Factor, or “The Why Underneath The Why”



What is “Why Underneath The Why”• It’s the greater desire that your client has for themselves and for their lives than the

“smaller” thing that they want right now.

• Masterful coaches with long waiting lists of eager clients know how to uncover the client’s “why underneath the why” – at BHC, we call it the Big MoFA (for Big Motivating Factor)



What uncovering the big MoFa might sound like• COACH: What would you like?

• CLIENT: I want to look amazing in my bikini this summer.

• COACH: So you want to look amazing in your bikini this summer. What’s important about that for you?

• CLIENT: I want to feel hot and confident at our swim club; I haven’t felt that way in a while.

• COACH: So you want to feel hot and confident at your swim club and you haven’t felt that way in awhile. What will having that do for you?



What uncovering the big MoFa might sound like• CLIENT: I don’t know. Can you just tell me what to eat?

• COACH: Absolutely – I’ll tell you exactly what to eat. These questions just help me figure out what that will be. Thank you for answering them – you’re doing this perfectly. So what if you did know what feeling hot and confident at your swim club will do for you?

• CLIENT: Oh, well, I guess I would feel like I was sexy again.

• COACH: Great. So you’d feel like you are sexy again.

• CLIENT: Exactly.



What uncovering the big MoFa might sound like• COACH: And what’s important about feeling sexy again?

• CLIENT: I feel like my husband might notice me for once

• COACH: You feel like your husband might notice you for once.

• CLIENT: Yep

• COACH: And when your husband notices you, what will having that do for you?



What uncovering the big MoFa might sound like• CLIENT: This may sound dumb to talk about with a health coach, but I just haven’t felt

connected to him in a long time.

• COACH: So what you want is to feel connected to your husband

• CLIENT: Yes



The client started out with wanting to look great in a bikini this summer, but when the coach dug deeper to uncover her “why

underneath the why”, or Big MoFA, she discovered that what her client REALLY wants is to feel connected to her husband.

(…and chances are good that she’s not feeling very connected to herself)



The reason we, as masterful health coaches, have to dig deeper to uncover the Big MoFA is because….

Most people want what they want because they think that thing is what it will take to get what they REALLY want.



Here’s another example…



Instead of claiming and going after what we REALLY desire, we focus on the thing we think we have to do to get it.



Why is that?

Let’s talk a little bit about DESIRE



One of the reasons we might DENY that we have a desire is that we believe that in order to get that desire, we’re going to have to

lose something of great value



So if there is something you want, but you feel that in order to get it it’s going to cost you dearly, then you may choose to DENY

that you have the desire in the first place.



Some people deny their desires for other reasons.

Clients that I have worked with have told me that…



They didn’t deserve to have their desires fulfilled because they hadn’t yet achieved some level of status or income.

Other clients have had the belief that they would have to suffer painfully to have their desire.



“It’s just not meant to be in this lifetime for me to have my desires.”



Here’s another common reason people deny their desires. They’ll say:

“I’m not ready” or “I’m fine how things are”



“I’m Fine…”

• Is denying the gifts of the universe! It’s actually resisting the goodness that life has to offer!

• One of the beauties of being human is that we can make it all better.

• It doesn’t mean we’re ungrateful for what we have now, but we do get to expand the goodness.



Some people deny or suppress their desires because they think having desires is selfish or greedy or they believe that someone

else will lose out.

Another reason… You worry what your husband, wife, partner, child, parents or friends will think of you and if you have your

desire fulfilled!



It’s painful to feel like you can’t get what you want, or won’t ever get to have it, so you DENY wanting it in the first place.

This happens so subtly. You may even deny that you’ve denied your desire!



When we shut down in this way we close off opportunity to connect with our power and feel wholeheartedly fulfilled.



That’s why the question “What do you want?” is the most difficult, the most profound and the most powerful question you

can ever ask as a coach.

And it’s the most profound question you can ANSWER as a client



It takes a great skill as a coach to wade thru your clients DENIALto uncover their TRUE DESIRE – also known as the Why

Underneath The Why, the Big Motivating Factor.



The top 1% of health coaches know how to go deeper and deeper with their clients to uncover the why underneath the

why, so the client can have the body, health and – ultimately the life – that she is dreaming of.



In Pillar 2, we’ll train you in the Transformational Coaching Method, and you’ll become masterful at uncovering the Big

MoFA…

The top 1% of health coaches also know how to stand out from the crowd by becoming a VISIONARY for their clients.



How To Stand Out From The Crowd By Becoming A VisionaryFor Your Clients.

When I started health coaching, I thought clients wanted a friend, a nurturer, a sympathetic ear, a savior, someone who

could make everything better for them.



Boy I was wrong!



What I learned over time that what clients really want from their health coach is a LEADER, someone who has the strength and

clarity of vision to guide them through challenges, into transformation and then into a new and greater version of

themselves.



LEADER = Vision + Beliefs



So becoming a leader for your client involves 2 important components:

First, you can imagine or see or feel your clients desired future self – you hold a VISION of that future self for your client.



Second, you believe without a shadow of doubt that your client is completely powerful and capable of becoming that future self,

and in fact a part of her ALREADY IS.



And you’re holding the vision and believing that your client is completely powerful and capable…

…even when – ESPECIALLY when – she can’t hold this for herself.



We’ll train you in how to do this throughout your BHC course and on into our graduate trainings.



For now, know this very unknown secret about what makes the top 1% of coaches so successful…



Becoming a leader, holding vision and believing for your clients is how you lift your work from “meh” to masterful and stand out

from the crowd of other health coaches

There are a lot of “ meh” health coaches out there, but not that many masterful ones.

We’re here to change that!



Recap!

• You learned that your client always has a “why underneath the why”, or a Big MoFA

• You discovered that your skill at uncovering the why underneath the why will position you in the top 1% of health coaches

• Becoming a leader and a visionary for your clients is what lifts you above the noise of all the other health coaches out there



For now, let’s uncover YOUR vision for your future clients…



Exercise:

• Brainstorm 10 things you believe to be true about your future clients, no matter what.

• Don’t worry if you feel like you’re just making it up – you’re using your imagination to explore what might be true about the future clients you’d love to work with.



Examples of visions you might hold for clients:

• “My clients believe that they can get healthy”

• “My clients want someone to guide them, step-by-step, to their best health”

• “My clients are proactive and want to do the work”

• “My clients love a challenge and can rise to it”

• “My clients want to love themselves, they just don’t know how yet”



Examples of visions you might hold for clients:

• “My clients DESERVE to have the health and the life that they want”

• “My clients want to be naughty – they just need permission”

• “My clients are brave and courageous”

• “My clients are BEAUTIFUL”

• “My clients can make their health and wellness easy routines work for any lifestyle”



If you’re having a hard time imagining a vision for future clients, then simply imagine a vision for yourself.



What are 10 things you believe to be true about YOUR health, or even WANT to be true?

Go ahead and pause the video and brainstorm those 10 now.

(Don’t worry if they’re not “perfect”, just write down whatever comes to mind)



Now that you have your 10 beliefs, circle the top 3.

These are the Visions that you hold for your future clients – and for yourself!



Here’s an example – these are the top 3 visions we hold for you at HCI…



You can create a meaningful career as a health coach, helping people from all over the world, and make a great living while

living a great life.

Health coaches will change the consciousness of the planet.

When you change a habit, you change a life.



Pause the video and take a moment now to circle your top 3 visions.



Share your top 3 visions in the comments below. This is the first step in becoming a VISIONARY for your clients and joining the

top 1% of health coaches!

Date post:	18-Dec-2021
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Become A Health Coach Certification Pillar 1: Nutrition ...

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