Become a partner of the premier innovative leader in the sports
and entertainment industry, the HEAT Group. Working together
we will design unique and innovative programs to amplify your
brand and achieve your business goals.
A partnership with the Miami HEAT and the
AmericanAirlines Arena gives you direct access to the
most passionate consumers in South Florida and the
number one fans in the NBA.
Located in the center of booming Downtown Miami and the Entertainment District,
the AmericanAirlines Arena hosts 80+ non-basketball events each year, including
A-list concerts, family shows, sporting events, National Conferences, and more.
The HEAT Group has always been committed to making AmericanAirlines Arena the premier
sports and entertainment venue in South Florida, adding state-of-the-art technology and
investing in cutting edge renovations and additions over its 18-year history.
► #4 in the United States
► #15 in the World
► 18,000 Concert Capacity
► 120+ Events Per Year
► 1.7 Million Average Annual Attendance
► 69% Hispanic, 19% Caucasian, 10% African-American, 2% Other
► 3rd Largest Social Media Following in the NBA
► Top 15 in NBA Websites for Aggregate Traffic (Page Views, Unique Visitors, Video Streams)
► 11,000+ Season Ticket Holders
► #2 Among NBA Teams in Hispanic Attendance
► 6th Highest Local TV Broadcast Rating in the NBA
► #2 in Tickets Sold (2016-17)
► 5-Time NBA Retailer of the Year
► Community Leader
rEvolution Study - 2016
100% of Corporate Partners recommend a partnership with the HEAT.
Primary Reason: The customer service provided by the Account Services teams.
34%
35%
31%
55+
35-54
18-34
FANS BY AGE RANGE
49%
2%
24%
24%
Hispanic
Other/Non-Hispanic
African American/Non-Hispanic
White/Non-Hispanic
FANS BY ETHNIC BACKGROUND
9%
10%
11%
17%
23%
29%
$150K+
$100-$150K
$75K-$100K
$50K-$75K
$35k-$50k
less than $35K
FANS BY HOUSEHOLD INCOME HISPANIC INFLUENCE
55% 49%
HEAT Attendees HEAT Fans
#2 in Hispanic Attendance league-wide
► DMA Fan Base
► In South Florida
► U.S. Fan Base
► In the NBA
Column1
Femal
Male
► Partnership with the HEAT significantly increases the likelihood a product will stand out and be noticed.
► Sponsorship with the HEAT has a positive impact on the perceived likeability of a brand.
► HEAT marks and logos increase the effectiveness of a partner’s perceived involvement in the community.
► Brands featuring HEAT IP are more relevant to consumers.
► Heat IP offers partners a point of differentiation over competitors.
► Partnership with the HEAT increases the trust consumers will place in a partner’s brands.
► Sponsorship with the HEAT has a significant impact on consumers’ likelihood to recommend and consider a partner’s products and services.
A measure of how a sponsorship or third-party logo changes the perceptions and attitudes that consumers hold
about your brand and how inclusion of these logos improves the effectiveness of your existing marketing tactics.
27%
31% Lift34% Lift
53% Lift
22% Lift
31% Lift 31% Lift
39% Lift33% Lift
GrabAttention
Likeability Community Involvement SomeoneLike Me
BrandDifferentiation
Trustworthiness BrandAdvocacy
Impact on Consideration
Based on a study by SRi, completed in April 2015
During the 2015-16 season, the HEAT teamed up with Navigate, an industry leader in sponsorship research and evaluation, to conduct a study designed to gauge the impact
of long term, high spend HEAT partners. Results from the survey showed a positive lift across all metrics. Miami HEAT fans are more likely to be influenced by the sponsorship
than non-fans, demonstrated by the large lifts seen among fans over non-fans in the brand metrics (Brand Impact, Purchase Influence, and Good Fit). Aware fans score higher
than unaware fans in the purchase funnel metrics (Consideration, Purchase Intent and Likelihood to Recommend), indicating that the sponsorship successfully influences fans
to consider HEAT partners once they become aware.
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HEAT Group Partnerships offer solutions to amplify partner
brands, drive revenue and retention, and increase
customer loyalty. Every single partnership is customized to
help achieve partner goals.
We will work together to design unique and innovative
programs that highlight your brand and achieve your
business objectives.
► Rights to use the HEAT logo and marks in “local market” advertising and
marketing programs (local market is defined as a 150-mile radius around
downtown Miami per NBA regulations)
► Rights to use AmericanAirlines Arena logo and marks in local, national
and/or global advertising and marketing programs
Partnering with the Miami HEAT provides use of the following promotional assets:
Partnership elements can include, but aren’t limited to:
► Permanent & Digital Signage
► Internet & Mobile Advertising
► Promotions & Appearances
► Community Initiatives
► Customized Retail Activation
► Arena Activation
► Social Media
► Print & Radio Broadcasts
► Hospitality Programs
AmericanAirlines Arena boasts numerous visual touchpoints
on property in the form of digital and static signage.
► Courtside Rotational Package
► 360 LED Fascia and Ring
► Permanent or Static Branding or Signage
► Apron Branding
► Pole Pad Branding
► Scoreboard Features
► HEATV Replay Wipes
► Corner Stat Boards
► Miami Media Mesh (3,400 sq ft. exterior digital marquis
► Concourse Messaging
AmericanAirlines Arena offers many activation opportunities on the
property and in-game. Partners can leverage these platforms to share,
show, sell, and socialize with HEAT fans.
► Entitlement Areas
► Cup Holder Inserts
► Concourse Displays/Kiosks
► Exterior Displays
► Egress Sampling
► Premium Items
► In-Game Promotions
► Print (Tipoff Magazine, Yearbook, etc…)
HEAT.com is in the Top 5 in the NBA for aggregate traffic, including total
page views, unique visitors, video streams and time spent online.
As the digital space evolves and becomes increasingly relevant, the
HEAT Group continues to provide value across digital properties. A
newly designed website, broad social audience, and constantly evolving
digital strategy provide new opportunities constantly for partner
engagement.
Opportunities Include:
HEAT.COM
► Banner Advertisements
► Features & Promotions
► Page Sponsorships
► Pre-Roll Video
E-NEWSLETTER
► LIVE!WIRE
► Premium
Facebook Followers
Twitter Followers Instagram Followers
The HEAT have the 3rd largest social media following across the NBA
23+ Million Social Media Followers
► New mobile app launched Summer 2017
► The on-demand fan experience, bringing the HEAT to you
wherever you are.
► Enable targeted messaging to segmented fan bases
► The right message, to the right fan, at the right time
► Moving towards paperless system
► Mobile Wallet
► Mobile Ticketing
► New Business Intelligence Division
► In-house data collection, warehousing and analytics
► Introduction of next-generation WiFi access for Arena guests
► State of the art signage and sound systems
► Content, Promotion, and Branding Opportunities throughout the
Mobile App
► Banner Ads
► Native Ads
► Features & Promotions
Every HEAT game is broadcast in
both English and Spanish and can
be heard throughout South Florida
on our various radio affiliates
► :30 and :60 Commercials
► Live Mentions
► Billboards
► Special Features
Whether you’re entertaining potential clients or
rewarding employees, we offer customized ticket plans
and packages to meet your needs. The HEAT offer a
number of hospitality programs for all types of outings.
The XFINITY East Plaza is a 34,000 sq. ft. solar canopy covering the East
Plaza at AmericanAirlines Arena that overlooks Biscayne Bay and the Port of
Miami. The space, now sheltered from the elements, features an enhanced
food and beverage program, a permanent stage for concerts, state-of-the-art
lighting /LED column signage, and a large screen and areas for hospitality.
Adjacent to the XFINITY East Plaza is 601 at AmericanAirlines Arena. The
private café’s contemporary design, waterfront view and proximity to the
XFINITY East Plaza make it a desirable and functional space for a large
variety of social and corporate events. During HEAT games, concerts and
family shows, this two level venue functions as a luxury dining destination for
Arena guests.
601 at AmericanAirlines Arena features:
- Two stories with multiple large dining areas and bars
- Indoor and outdoor seating overlooking Biscayne Bay
- Customized F&B packages for private events of all kinds
- 800-1,200 capacity set-up options
- State of the art Audio/Visual displays
► 40+ Community Events each year
► Benefitting many South Florida Charities and the
Miami HEAT Charitable Fund
► Programming includes:
► Education
► Athletics/Health
► Underprivileged
► Environmental