Date post: | 10-May-2015 |
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Technology |
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Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)
Week 2: Blogging & Twitter…The One-Two Punch
Become a Social Superhero
Become a Social SuperheroEstablishing Yourself on Social Media Without Wasting Time (or Losing
Your Mind)
Get ahead of yourself by writing posts when YOU have time to create them, and scheduling them based on your calendar
Plan ahead
1.1
Get Organized
Extend your reach and blog traffic by leveraging your Twitter network
Extend Your Reach
Set up a Content calendar to keep yourself focused & on track
1.2 1.3
Week 2: Blogging & Twitter…The One-Two(-Three-Four) Punch
How much time you dedicate is up to you. There are important points to consider…
Time Commitment?
Become a Social Superhero: Week 2
1.4
• Keep A Notepad, and Jot Down Questions Customers Ask You
• Take Note of Industry Events, Key Dates, etc. Relevant To Your Customers
• Strategize When to announce new products & company events
• Stay Ahead Of Yourself: Build A Content Calendar
Keeping Content Flowing“How The Heck Am I Supposed To Keep Coming Up With Content?”
Become a Social Superhero: Week 2
Basic Content Calendar SetupStep 1: Identify Key Dates For The Coming Months
Become a Social Superhero: Week 2
JAN FEB MAR APR
KEY DATES, PRODUCT LAUNCHES & PARTNERSHIPS
Widget A Launch Valentine’s Day 1st Day of Spring Partnershp w/XYZ
Happy New Year Sponsorship A Widget B Launch Arrival of Product ZXY
Tradeshow 123 President’s Day Partnership w/CDE Tax Day
Outline Key Dates for the coming months, including:• Holidays• Product Launches• Sponsorships / Partnerships• Community Events• Seasonal Changes (Weather, agriculture, etc)• Anything Relevant to your “brand” that you know about ahead of time
Basic Content Calendar Setup
Become a Social Superhero: Week 2
Step 2: Fill In Key Post Ideas For Each Week
JAN FEB MAR APR
KEY DATES, PRODUCT LAUNCHES & PARTNERSHIPS
Widget A Launch Valentine’s Day 1st Day of Spring Partnershp w/XYZ
Happy New Year Sponsorship A Widget B Launch Arrival of Product ZXY
Tradeshow 123 President’s Day Partnership w/CDE Tax Day
Week 1 What’s Your NY Resolution?
… … …
Week 2 Tradeshow 123 info … … …
Week 3 Widget A Launch Announcement
… … …
This example assumes 1 post/week from Key dates. You can always add more lines!
Stay Ahead Of The Game
Become a Social Superhero: Week 2
Plan(Think 3 Months
Ahead)
Review(Monthly)
Revise(Adjust current &
add 1 month)
Step 3: Plan, Review, Revise
Keep It Lively
Become a Social Superhero: Week 2
1
2
34
5
MondayInspirational Topic
TuesdayPull From Content Calendar
WednesdayFun/current event….
ThursdayPull From Content Calendar
FridayConversation Starter (what are you doing w/xxx this weekend?
Step 4: Start Writing!
Content IdeasIdeas, Sources, and More…
Become a Social Superhero: Week 2
• News• Events• New Products• Discussions• Advice• Training• Contests• Humor• Inspiration
Good Content Can Be:• Short & Sweet• Detailed• Single-Topic Series• Contributed by Guest Bloggers!
Write when you are most creative, &/or can make time to do it, then use the scheduling option in your post creation
dashboard to auto-publish based on your content schedule.
Plan AheadWrite when it makes the most sense for YOU
Let folks on Twitter know you’ve published a new post.
Why?• Extend Your Reach• Bring New Readers• Start Discussions in another “room”• Improve your SEO
Become a Social Superhero: Week 2
Extend Your Reach(Enter Your New Friend, Twitter)
1) The Old Fashioned Way: By Hand• Gives you the most control over your message
2) Let FeedBurner Auto Tweet• Helpful when you have pre-scheduled a post
3) The Best of Both Worlds (By Hand + Auto)• Use the Schedule function in your Social Media Dashboard (HootSuite) to MANUALLY SCHEDULE
the post as soon as it is scheduled to publish (or sometime shortly thereafter).
!!! Be sure to use the “permalink” noted in your post creation dashboard (not the URL in the web browser bar!)
Become a Social Superhero: Week 2
Extend Your ReachThree Easy Ways To Post to Twitter
Become a Social Superhero: Week 2
Extend Your ReachDo It More Than Once
The Twitter stream is active & moving quickly, and you want to maximize your exposure:
• Use the “Schedule” option in HootSuite (or your preferred dashboard) to creatively tweet content more than once.
• Don’t overdo it. Be sure this is not the ONLY thing you’re Tweeting!
Be sure to let them know, by adding their Twitter Handle
to your Tweet!
Bring Others Into The ConversationHave You Mentioned Another Tweep in your Blog Post?
Become a Social Superhero: Week 2
Check your analytics on a regular basis.
Items that receive high click counts may be worth posting again!
Analyze & RepeatHot topics are worth reposting…
Become a Social Superhero: Week 2
What are these worth to you?
Time Commitment?Up To You…
Become a Social Superhero: Week 2
When deciding how much time you feel is appropriate, remember:
• Every Blog Post is a new chance to answer a question on Google
• Every Blog Post potentially increases your visibility online
• Every Blog Post is a chance to engage your customers or potential customers
• Every Blog Post is a chance to further solidify your credibility in your given industry/field.
It’s Okay…It’s really ok if you DON’T:
• Keep up with your content schedule every single time– When you miss a post because you are too busy…deep breath, reschedule if you
can, and move on!
• Have perfect grammar or punctuation– The rules have changed…folks are, for the most part, not looking to correct or
criticize. Do your best, if you catch a mistake, go back & fix it. Everything you post can be corrected at any time.
• Have something good to write about– We all have dry spells. Don’t beat yourself up over it. Tomorrow’s a new day!
You’re only human. So is everybody else creating quality Blog Posts…
that’s the point, so don’t beat yourself up over NOT being a superhero sometimes.
Become a Social Superhero: Week 2
RememberBlogging is About Using Your Own Voice
Use this as a guide to get started, then
develop your own style!
Become a Social Superhero: Week 2
Next Session…Facebook = Your Blog “Light”
Week 3:
Using Facebook to further extend
reach and conversations with robust
messaging and conversational tools
Become a Social Superhero: Week 2
Portland, [email protected]://www.meshmarketing.biz