Bed Bath & BeyondRetail Marketing

BA 495

Greg Muller & Laura Buccafurni

Company Profile• “Bed Bath & Beyond (BBB) has everything you need to

play "house" for real. It's the #1 superstore domestics retailer in the US (ahead of Linen’s and Things), with more than 740 BBB stores in 46 states and Puerto Rico.” - CEO: Steven H. Temares

Revenue in Millions 5,147.7NASDAQ 100

How many locations In Oregon there are 9: – Beaverton, Bend, Corvallis, Eugene, Gresham, Tanasbourne,Keizer, Portland (Mall 205), Tigard 

Target Market• Who they target

– All income level, Corvallis and Philomath residents.

– Most frequent customer: (YOU!!!) The college student!

– Why? Because we love to decorate our new residences with pictures, and supplies for our new kitchens and baths.

One of their strengths is to advertisebefore incoming freshman start moving in to resident halls, apartments, etc….

Competitors• Linens and Things

• Fred Meyers

• Ross

• Target

• Kmart

• The Ink Well

How they advertiseOne of their strengths is:they send out flyers to incoming/returning students over the summer.

BBB relies exclusively on circulars, mailings, coupons and word-of-mouth for advertising.

Store DesignLoop layout

Store path is designed to make you travel in a loop formation.At the end of the loop are cash registers.One entrance and one exit.

Merchandise Displays -Vertical stacking The stores' floor-to-ceiling shelves stock brand name goods in two main categories:

– Domestic: bed linens, bathroom and kitchen items

– Home Furnishings: cookware and cutlery, small household appliances, picture frames, and more

Dump display…. (literally)

check out the crushed can for sale!!!

Vertical stacking

Aisle displays

“Signage”…..

Store Atmosphere Wandering eye:

Your eye wanders around and is attracted to different areas in the store due to vivid colors, sounds, smell and demos.

Aroma smell:There is a warm holiday smell in the store of cinnamon candles and baked sugar cookies.

Sound: Holiday music is being played as a stimulant for the mind to get you to relax, take time to look around and think of who you still need to shop for on your list.

Employees:• Staff is courteous and helpful but not overbearing.

References

• www.bedbathandbeyond.com

• www.google.com

• www.youtube.com

• http://www.masonrypromotion.com/project-focus/fred-meyer.jpg