All information copyright of Enfluence Group © 2011

1

dif f er ently .

sm

b e /

PRSA Western District ConferenceApril 29, 2011

All information copyright of Enfluence Group © 2011

B e /W e s t e r n d is t r ic tly .

Be/Differentlysm

P!nk is the New BDif

Challenges Facing PR Pros

ER FOR PR

Clients & Favors & Bears…

Social Media Capabilities (if this is a separate department or practice area, remember “if you have to say you’re cool…”)

Case Studies

Dialogue Navigationsm (New Tools for the PR Driver)

Chums: Laura Herlovich & a Surprise Celebrity Guest (both priceless)

(Note: cool free crap will be given out throughout this presentationas a not-so-subtle way of trying to make you pay attention. We know you people…)

All information copyright of Enfluence Group © 2011

be / differentlydifferently. .

. f f erent l y¶-110505100842-. ff eren tly¶�Ã� �ˆ ) /� �³ ò · �ò

. f f erent l y¶-110505100842-. ff eren tly¶�Ã� �ˆ ) /� �³ ò · �ò

. f f erent l y¶-110505100842-. ff eren tly¶�Ã� �ˆ ) /� �³ ò · �ò

. f f erent l y¶-110. ff eren tly¶�Ã� � ℠℠

℠ f f erent l y¶-11’50“100842-phpapp0” . odp</ URI > <Mi me-Type>app℠ ffe r en t l y¶t/� ’ø@ “T@ ����� ��À6 ˜ � ”> d� � � �� � � � V > �V>6� ) / š ÈU>℠ f f erent l y¶-11’ 50“100842-phpapp0”. odp</ URI > <Mi me-T℠ ffe r en t l y¶t/� ’ ø@ “T@ ����� ��À6 ˜ � ”> d� � � �� � � � V > �V>6℠ f f eren℠ ff e r en℠ f f erent℠ ff e r ent℠ f f erent l y¶-11’ 50“100842-phpapp0”. odp</ URI > <Mi me-℠ ff e r ent l y¶ t / �’ ø @“T@ � ���� ��À6 ˜� ”> d��� � � �� � V> �V>℠ f f erent l y¶-11℠ ff e r ent l y¶ t / �

T h e d e f in i t io n

All information copyright of Enfluence Group © 2011

B e / d if f e r e n t l y & S h e S p u n d o wn f r o m t h e r a f t e r s …

…s h e w a s a S u p e r s t a r …

…a t la s t .

…in t o a s e a o f 12 ,0 0 0 f a n s wh o , a l l o n t h e ir f e e t , we r e l e t t in g h e r k n o w…

All information copyright of Enfluence Group © 2011

Social/Technological RevolutionRecession/Economic Crisis

5

Global Unrest (Human-Driven)Global Unrest (Nature-Driven)

More4Less MentalityWe Are Fame-ily

There’s No “We” in Faith!

No Consequences

And Media?!X2 BILLION

Content is King

X2 BILLION(ish)

THE SITCH

Oops…MEdia

All information copyright of Enfluence Group © 2011

W h a t d o a l l t h r e e o f t h e s e h a v e in c o m m o n ?

6

B e /f r a n k ly .

S e c r e t a r yS t e w a r d e s s

D is c J o c k e y

All information copyright of Enfluence Group © 2011

• Stewardess/ n. A woman flight attendant; a woman who attends to the comfort of passengers either on a ship, plane or bus.

Coined 1625-1635

7

B e /f r a n k ly .

Secretary/ n. A person employed to handle correspondence and do routine work in a business office usually including dictation, filing and the like; secret employee.

Coined in 1360

Disc Jockey/ n. a person who selects, plays, and announces records on a program or at a discotheque.

Coined 1940

All information copyright of Enfluence Group © 2011

S t e w a r d e s s , D is c J o c k e y, S e c r e t a r y , P e t R o c k , a n d M y S p a c e :

“’P u b l ic is t ’ – y o u a r e …t h e

we a k e s t l in k !”

8

B e /f r a n k ly .

(Mullet Concurs)

All information copyright of Enfluence Group © 2011

9

B e /L i t t le d .

Publicist: n/ An expert or

com m entator on public

affairs; one who publicizes

as in “press agent.”

“Kim Kardashian, Exec Prod, The Spin Crowd.”

All information copyright of Enfluence Group © 2011

10G

P a r t n e r /w is e ly .

All information copyright of Enfluence Group © 2011

11

“Ensider”

Quarterly eNewsletter

BeDifferentlyOnline.blogspot.com

(A Google Networked Blog)

FACEBOOK *more than 1,100 influential friends

@enfluencerTWITTER

LinkedIn(Network of more

than 800,000)

Blog

L iv e /s o c ia l ly .

(2500- influencer Outreach)

YOUTUBE HULU

TUMBLR

MySpaceRIP

All information copyright of Enfluence Group © 2011

Ase-Cay Tudies-Say

12