www.brandeffectsea.com

COMPANY PROFILE

BRIGHTEN UP YOUR IDEAS

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BRAND STRATEGY & CRETIVE ADVERTSING I INTEGRATED DIGITAL MARKETING

Our Services

NAMING

Brand Strategy The strength of any brand development exercise is in its planning. Our aim is to find the nugget of truth that makes a business truly different and on which a brand can be built.

The process is collaborative, pragmatic, fast, and is designed to bring people together to formulate one single view of an organisation. With the brand strategy defined, the creative process can begin.

We offer a comprehensive and integrated range of advertising and communication services in traditional advertising and integrated digital marketing.Managing the strategy, creative development, design, digital and communication planning.

Naming Inspiration for a great name can come from anywhere – mythology, storytelling, family, history, and flora and forna can all provide impetus. The most important consideration though is that it has the potential to represent your business, product or service.

And to do that it needs to be: appropriate, differentiating, pronounceable (everywhere!), and memorable.

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Our Services

BRAND GUIDELINES

STATIONERY

Brand guidelines are the instruction manual for how to use a visual identity. They provide the framework that defines the visual assets and shows how to use them in e achcircumstance.

Brand guidelines are useful, and the larger the organisation, the more useful they become. We can help you manage your brand so that it grows in value

The power of stationery is not to be underestimated. It punches well above its weight in the mar-keting hierarchy. A business card, for instance, can represent professionalism, credibility, creativity and more.

The choice of a quality paper stock, special finish, colour, typography and strong design can give an impression which speak volumes about an organisation. Take the time to perfect your stationery. It adds true value to a brand.

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MISSION

BACKGROUND VISION

Since the inception of Brand Effects E.A Limited, the company has achieved enormous growth in the design and development of over 100 brands for corporate entities within the last 5 years. The company has grown in areas of service delivery by expanding its operations form the traditional but very essential print and publish-ing branding service, to conceptual tailor-made and well-designed digital marketing media.

With three (3) magazines under our name from different sectors of the economy, Brand Effects E.A Limited has proved to be an all-in-one and one-stop-shop corporate branding and design house.

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At Brand Effects E.A Limited, we believe that corporations, unlike humans, have the opportunity to create and define themselves to the best of their ability hence achieve the desired image for market superiority.

It’s our mission to assists these corporations create a corporate iden-tity that is targeting, yet engaging therefore creating a psychological connection with the target market.

Our vision is to provide cutting-edge solutions in all aspects of brand development, brand management brand selling and brand protection for better trade and sustainable growth in the Africa Region.

We have grown in areas of service delivery by expanding our operations

EXECUTIVE SUMMARY

Brand Effects E.A Limited is a body corporate registered as a company under the Company Act to offer branding solutions to corporations both in the service and product markets. We specialise in the creation and designing

of brand Identity; covering all aspects of visual communication, whether through traditional methods or through digital media.

We position ourselves as top a notch design company from our long-term experiences in the field of marketing, creative and skilled design, and well knowledgeable content development team.

Brand Effects team of designers have a proven track record of designing a whole range of brands and merchandise for various marketing purposes. Our designers ensure that designs of brands and marketing merchandise conveys information in a visually appealing and engaging manner.

We ensure that the brands and marketing merchandise project the company’s best image and makes a positive contribution to the marketing campaign of a company.

With this in mind, you are assured that Brand Effects understands your core values and mission thereby offering the best partnership to steer you towards your vision.

Preston Muhando

Managing Director

BRIGHTEN UP YOUR IDEAS

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GRAPHIC D E S I G N

BRANDING AND ADVERTISING

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CONVERTING IDEAS INTO BRANDSOur inspiration predominantly emanates from our team, their distinct talent and ambitions. However we also draw our inspirationfrom our clients, their desires & expectations. Each project is a unique opportunity to deliver an experience. We believeinspiration is something that needs to be acquired and cannot be just given or taken. People, Events, Things inspire the humanmind to think different, do different and feel different.

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Our in-house Design division gives Sign Specialists an advantage over the majority of sign-makers. Its experienced staff offers a full range of services in-cluding initial concepts, visualisations and three-di-mensional imaging. We use the latest software packages to create designs that are both cutting edge and fully compliant with every brief.

The Design Office is fully integrated with our pro-duction and manufacturing departments, with a continuous interchange of ideas and information that helps us retain our position at the leading edge of the business.

WE DESIGN OUR SIGNS IN-HOUSE

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CORPORATE BRANDING AND IDENTITY

Brand Effects has a team of designers that will assist you in the creative process of designing logos, customizing an accessorizing Corporate Stationery, Posters, Banners, Brochures, Business Cards, Calendars, Flyers e.t.c.

Brand Effects has a team of designers that will assist you in the creative process of designing logos, customizing an accessorizing Corporate Stationery, Posters, Banners, Brochures, Business Cards, Calendars, Flyers e.t.c.

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EXPOSTANDS DESIGN / FABRICATION

Our three-dimensional work is something of which we are par-ticularly proud as it enables us to represent our signage on pho-tographs in a realistic way, giving the client an extra insight into how the completed signage will look.

An important factor in our success is that Sign Specialists offers a fully managed installation service. Our teams of fitters and as-semblers are directly employed by the company and have the skills and experience to provide the best service available.

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<<< BEFORE

AFTER >>>

Of key significance to many of our customers is our in-house design and production facility, enabling cost-effective and fully integrated processes from concept to final installation.

Identity Design

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W E B S I T E DEVELOPMENT

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WEB DEVELOPMENT & DESIGN

Web design encompasses many different skills and disciplines in the production and main-tenance of websites.

The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.

Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to de-scribe the design process relating to the frontend (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development.

Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

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RESPONSIVE WEBSITES

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PUBLISHING & P R I N T I N G

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PUBLISHING

PRINTING

Successful magazines seem to find a special niche or have an identifiable difference from magazine titles that are currently on the market. Also - the successful titles seem to serve a relevance or a need for the consumer market they cover.

Many magazine titles serve consumer’s passions with increasing numbers focusing on very specific niches. Give your magazine the difference and relevance test.

Great print design gets you noticed. It gives your customers a way to tangibly engage with your brand. From the first impression of well crafted stationery to the weight of a corporate brochure, printed collateral can help to move you nearer to the point of making a sale.

Print has real impact. We create a consistent brand language across all print design – we define fonts, colours, styles, imagery and the tone of voice. On top of that we create creative arresting concepts designed to be different.

MACHER0A F R I C A T R A V E L L E R

HIMBAEmbracing the future while clinging to the pastNAVIGATING THE NYANZARupi Mangat f loats her way around the great lake side

APRIL - JUNE 2013

BIRDS OF A FEATHERAllan Massawa picks up a pair binoculars and sets his sights on the birds at Nairobi National pack

• Euro Zone €4.60 • USA $6.00 • UK £3.70 • Canada $5.90 • Norway NOK 34.00 • UAE Dh 22 • South Africa R 50

• Angola AOA 570 • Algerian DA 475 • Egypt E£ 36 • Tunisia Dinar 9.50 • Ethiopia R 110 • Gambia Da 195

• Ghana GH¢ 115,000 • Qatar QR 21.70 • Rwanda RWF 3,600 • Saudi Arabia RLS 22.50 • Tanzania TShs 9,300

• Uganda UShs 15,000 • Kenya KShs 500 • Nigeria N 940 • Morocco Dh 51 • Malaysia RM 18 • Mauritius MR 175

T R A V E L B U S I N E S S C U L T U R E

WHATS pRIVATE EquITY?C. Andre Haukaas gives you the low down and what it means for Africa

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South Africa........R 40

Angola ...........OA 520Tanzania......Tshs 8,300

Rwanda......RWF 2,800Kenya..........Kshs370

Uganda..Ushs 13,800

Algeria.........DA 395

Egypt...EPounds 32

Tunisia....Dinar 8.50

Ethiopia...........R 90

Gambia........Da 165

Ghana....GH114,000

Nigeria...........N 840

Morocco........Dh 48

TECHNOLOGY & INNOVATION ENTREPRENEURSHIP REAL ESTATE ENTERTAINMENT

Creative Industry

APRIL - JUNE 2016

ISSU

E 9

CREATIVE INDUSTRY

INTELLECTUAL PROPERTY

RIGHTS AS A PLATFORM

TO ADVANCE KENYA’S

ENTERTAINMENT INDUSTRY

REAL ESTATE

KENYA’S RESIDENTIAL

PROPERTY MARKET

TECHNOLOGY &

INNOVATION

LEADING INNOVATION FOR

CORPORATE GROWTH

The Power of shared knowledge

in building a creative ecosystem

TRADE INVESTMENT MANUFACTURING HOSPITALITY

Turning

ideas into

assetsIntellectual property rights could be

the solution to unemployment and a

tool for economic growth

SEPTEMBER2014

TRADE INVESTMENT MANUFACTURING HOSPITALITY

Turning

ideas into

assetsIntellectual property rights could be

the solution to unemployment and a

tool for economic growth

SEPTEMBER2014

MIRAGE PLAZA, MOMBASA ROAD OPP. CAPITAL CENTER.P.O.BOX 36158 - 00200 CSQ, Nairobi. Kenya- East Africa.T: +254 020 211 0780 / 231 3095 M: 0722 352 350

E: info@brandeffectsea.com

THANK YOUwww.brandeffectsea.com