BEEF JERKY MOVEMENT

COMMERCIALS

#FeedYourWildSide

BRAND TRUTH

After eating JACK LINK’S: feel powerful and brave enough to do something you’ve never tried before

Try something hard when u got JACK LINK’S

Answer me a question pls:

A survey in CHINA: say I LOVE U to your parents

I  LOVE  U  DAD/MUM

• What  happened  to  you?!  • Are  you  drunk?  •  I  know  you  have  no  money  again.  • Are  you  pregnant?  •  I  think  you’ve  got  the  wrong  number.

Pick up your phone and say I LOVE U to the person you love

Another Fact

How often do you say I LOVE U?

Implied

“ I can write or text it, but I never say it.”

You’ve changed after you got JACK LINK’S MOVEMENT

• Eat some courage and energy by JACK LINK’S • Pick up your phone and call the person you love • Say I LOVE YOU  

Dare to make a change and Let your family be

full of love.

•  Location: Safeway, 1335 Webster St.

• Product: JACK LINK’S Beef Jerky

•  Time: 5:25-7:25 PM

• Number of people: 10

Time Gender Age Quan.ty Behavior

5:25  pm Female Middle 1 Compared  with  other  brands  then  purchased

5:30  pm Female Youth 1 Compared  with  other  flavors  then  purchased

5:50  pm Male Youth 1 Purchased  directly

6:10  pm   Male Youth 1 Purchased  directly

6:15  pm Female Old 1 Compared  with  other  brands  then  purchased

6:35  pm Male Middle 2 Purchased  directly

6:50  pm Male Old 1 Compared  with  other  brands  then  purchased  

6:55  pm Male Middle 1 Purchased  directly

7:10  pm Male Youth 3 Purchased  directly

7:  20  pm Male Youth 2 Compared  with  other  flavors  then  purchased

Conclusion 1 •  For women, purchased prudently,

usually compared with other brands or flavors, easy to be affected by sales.

Eg. A woman got the Oberto beef jerky, then saw the daily special sale of Jack Link’s, she putted Oberto back and picked Jack Link’s •  For men, most of them purchased

directly, the motivation is clear

Conclusion 2 •  The primary target is men •  Most of them are young guys, who

are between 15-30 yrs old •  Most of them knew this brand

before, and they purchased directly. So Jack link’s has a good brand value.

•  Old people would like to see the package a while