Off-Premise / Liquor
+1.%4-YEAR CAGR
BEER DRIVES SALES THROUGHOUT THE YEAR
CROSS MERCHANDISING AND DISPLAY OPPORTUNITIES
Beer Buyers have more diverse baskets - often including wine and/or spirits in their purchases
BASKET RINGSBeer’s average basket is growing more than Wine & Spirits
MORE:
• MERCHANDISING OPPORTUNITIES
• PROMOTIONAL FREQUENCY
• ADS
• DISPLAYS
• SPACE
OUR ASK:
Sources: Nielsen Homescan Premium, Nielsen RMS Liquor W/E 11/30/2019 +YA, 3x3 Insights, Beer Marketer’s Insights Beer Industry UpdateNielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide.
Our approach marries proprietary Nielsen data with other data sources to help clients understand what’s happening now, what’s happening next, and how to best act on this knowledge at a national, regional and local market level.
Beer basket ring is growing
BEER BRIEF
Beer sales are strong all year long
Beer on display generates impulse
purchases
Merchandising generates beer sales
3.94.8
UPSELL OPPORTUNITY $$$
Beer shoppers are
15%more likely to decide what to purchase
in-store. Displays, POS and Shelf Position help capture incremental revenue $$
IMPULSEPURCHASES
Beer shoppers are
24%more likely to respond to respond to
end cap displays
IMPULSEPURCHASES
Beer shoppers are
16%more likely to respond to in-store
displays featuring a product
