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Nick ByrneLanie Nguyen-Johnson

Chicken wings3-D glasses

Grocery List

Super Bowl XLIII

• Super Bowl XLIII was broadcasted in more than 220 countries and territories in 35 languages.

• An estimated one billion people tuned in.

• Final Score: 27-23 – Pittsburg Steelers

Super Bowl XLIII Commercials

• A 30 second slot sold for $2.4 - $3 million, which are the most expensive in global television.

• Research suggests thatup to half of viewers in the US tune in specificallyfor the adverts.

Breaking Ground in 3D• Fans were treated to 3D

commercials for the first time.• DreamWorks' Monsters vs.

Aliens and PepsiCo's SoBe Lifewater featured the 3D commercials.

• The commercials required special 3D glasses.• The 3D glasses use new technology know as Intel InTru 3D and

ColorCode 3D, which replaces the old red-blue Anaglyph system. • One of the benefits of the modern system is that the images also

work in 2D without the the glasses.

Grab Your 3D Glasses!!!

• American Paper Optics produced over 125 million pairs of 3D glasses.

• The 3D glasses are distributed by PepsiCo through the SoBe Lifewater brand.

• The glasses will be distributed via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues.

• Available mid to late January.• FREE to consumers!!!

Monsters vs. Aliens• Jeffrey Katzenberg, DreamWorks

Animation chief executive, said: – "It's perhaps the biggest media-advertising

event in history" and "involves tens of millions of dollars.”

– "We worked longer on this than anyone in the history of the Super Bowl — 4½ years!”

– "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story."

SoBe Life Water• The new 60-second spot, titled "Lizard Lake,”• Created and directed by Super Bowl veteran

and brand inventor Peter Arnell of Arnell• Featuring former Super Bowl champions Ray

Lewis, Justin Tuck and Matt Light.• Original song, "SoBelieve.”

…graceful aren’t they?

Other Funny Commercials

• Pepsi Max - “I’m Good”• Go Daddy – “Baseball”• Gatorade – “Tiger” and “Jordan”• Bridgestone – “Hot Item”• BudLight – “Conan”• Doritos “Crystal Ball”

SourcesPictures• http://blog.cleveland.com/superbowl_impact/2009/02/medium_winnertd.jpg• http://www.nflfootballstadiums.com/images/Pittsburgh-Steelers-Logo.gif• http://www.nflfootballstadiums.com/images/Arizona-Cardinals-Logo.gif• http://www.slashfilm.com/wp/wp-content/images/3dchuckglasses.jpg• http://www.midwestsportsfans.com/wp-content/uploads/2009/02/bts_03.jpg

Movie Clips• http://www.youtube.com/watch?v=kg-p5Xsct4Y• http://www.monstersvsaliens.com/

Articles• http://news.sky.com/skynews/Home/World-News/Super-Bowl-XLIII-Gets-Under-Way-President-Obama-

Among-One-Billion-Viewers-To-Watch-NFL-Climax/Article/200902115214849• lpos=World_News_Carousel_Region_4&lid=ARTICLE_15214849_Super_Bowl_XLIII_Gets_Under_Way

%3A_President_Obama_Among_One_Billion_Viewers_To_Watch_NFL_Climax• http://www.baltimoresun.com/entertainment/bal-al.eye01feb01,0,423141.story• http://www.telegraph.co.uk/sport/othersports/americanfootball/4424194/Super-bowl-Commercials-in-3D-

break-new-ground.html• http://www.3dglassesonline.com/super_bowl_2009/index.html• http://beta.investors.com/NewsAndAnalysis/Article.aspx?id=87112847&source=Newsfeed