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8/7/2019 BEFI Apr 20 IP Paulisch
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INTELLECTUAL PROPERTY REPORT FROM THE TRENCHES
Patrick Paulisch for Founder InstituteBerlin, 29 April 2011
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Why am I Qualified?
Founded eight companies - operationally
active in seven
Was and am responsible for legal issues I am not a lawyerand dont aspire to be one
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IP: What-Why-How
WHAT does it deal with
The name (and CI)
The stuff you do, i.e. technologies, designs etc.
WHY should you bother
Research insights� Know what is already out there and who are the
players
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IP: What-Why-How (contd.)
WHY should you bother (contd.)
Protection
�
Protect you from competitors� Scare away new competitors
� Bargaining chip
Financial
� Licensing� (Feel-good for investors)
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IP: What-Why-How (contd.)
HOW do you protect it
Contracts
�Make sure that anything that is created prior tofounding the company is transfered to the company
� Make sure that the results of what you pay for
(employees, contractors etc.) becomes part of yourIP-base
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IP: What-Why-How (contd.)
Appliaction/Registrations
� Copyright
� Patent
� Trade secret� Trademark
� Industrial design right
� Domain (right of use)
Prurchase/License
� Just because someone else owns it, does not mean
� It might be the other partys business or commercialinterest
� Often costs less than expected (e.g. P+S Technik)
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Personal Routine
1) Assessment of whether it is an IP-intense
business space (see research)
2) Finding a name, logo, design
and protecting them
3) Protection of other IP, e.g. technologies,designs (covered by 2))
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Protecting a Name
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Personal Routine (contd.)
2) Protection Domains (+Social Media User Names)
� Research�
http://www.namestation.com/� http://www.namechecklist.com/� http://instantdomainsearch.com/�
� Registration� Local registrars usually are cheaper thanGodaddy & Co� Obfuscating your registration (privacy)
� Purchase� Personal email� Broker (Sedo, Godaddy etc.)
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Personal Routine (contd.)
2) Protection (contd.)
Trademarks
� Research
� Germany: http://register.dpma.de/DPMAregister/marke/uebersicht
� Europe:http://oami.europa.eu/ows/rw/pages/QPLUS/databases/searchCTM.en.do
� U.S.: http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4005:dpsphi.1.1
� Registration
�Just do itand get the priority date
� I personally do local registration
� Benchmark registrations of competitors
� Use lawyers for european or global registration
� Finding a good lawyer
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Personal Routine (contd.)
2) Protection (contd.)
Trademarks (contd.)
� Purchase/License
� Impenetration Agreement
� Same name, but different class
Patents
� Research
� Tools
x http://www.delphion.com/research/ [commercial]
x http://ep.espacenet.com/ [free]
x http://www.priorsmart.com/ [meta]
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Personal Routine (contd.)
2) Protection (contd.)
Patents (contd.)
� Research (contd.)
� Approaches
x Keyword
x Class
x Inventor
x Company
x
� Criteriax Status: Granted, application etc.
x Application date
x Geography
x .
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Personal Routine (contd.)
2) Protection (contd.)
Patents (contd.)
�
Registration� Start on your ownif you know what you are doing
� If not, use a good lawyer from the start
� Purchase/Licencse
�
Annecdotal evidencex Cross-licensing agreement (datango)
x Technology commercialization (roroco)
x Commercializing a patent
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My five cents
Take it seriously
Start early
Do it yourself Be diligent
Keep in mind the long-term cost of the
process
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My personal, not alegal opinion