Before we startPresentation at http://library.delmar.edu/Merry/scuug2011.pptx
Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc
Scan Me!Using QR Codes to
Engage Smartphone Users at Your Library
Merry BortzDel Mar College
SCUUG 2011
What’s QR?Quick Response CodeDeveloped by Toyota subsidiary
◦Denso-Wave, 1994◦For tracking parts
Graphical CodesBarcodes = max 20 digitsQR = max 7089 digits or 4296
alpha-num
QR Codes are everywhereCommercial marketing PostersDrink cupsAdsT-shirtsBus benchesPlant picks
http://web.scanlife.com/us_en/trend-reports
http://web.scanlife.com/us_en/trend-reports
43% of Higher Ed Students use mobile devices daily - Educause
End Users NeedSmartphone with data planQR Reader app
What Can A QR Code Do?List of QR Code functions fromKerem Erkan
Dos1.25” X 1.25” or 32 X 32 cm
High Contrast ColorsNegative space around QR
Test readers and devices
Direct users to readers
DosAdd Value : 87% expect more
infoTell users what they’ll findMobile friendly pages / links to
regular pageConsider redirectors
◦iPhones ≠ FlashUse Google analytics or similar to
assess
Popular Library UsesEquipment instructionsPoint-of-use
instructionsStudy room / carrel /
computer checkoutLibGuides / Pathfinders
in stacksLinks to ebooks in
stacks or on stack-endsSpecial collection infoCall ref desk or other
service pointConnect to ref chat
services
Links to mobile-friendly services
Library vCard / Contact Info
Library tours – text or audio / scavenger hunt
Library podcastsFloor plans / location
infoBook review linksMore info about
displays SearchesSurveys or Quizes
http://socialme.wikispaces.com/QR
http://www.libsuccess.org/index.php?title=QR_Codes
http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html
Microsoft TagsSmallerCustomizableColorsScans better on low res camerasCross platform reliabilityAdvanced analyticsFree till 2015, then?
MicroQROnly encodes 35 characters
Other concernsEncryption is rare
◦Android compatible
Malicious QR◦Functions behind scenes ◦Steal data, photos, contacts
Presentation at http://library.delmar.edu/Merry/scuug2011.pptx
Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc
Merry BortzDel Mar College