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Session III:Beginning Social Media

Professional Certificate in Digital & Social MediaInstructor: Dorrine Mendoza dorrinem@gmail.com

Big Players 101: Facebook

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What is it?Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. (Mashable)

Americans spend more time on Facebook than any other U.S. website. (Nielsen)

140 million unique visitors

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Big Players 101: Facebook

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What can you do there? What can’t you do seems like a better question!

• Users can create profiles (Timelines) with photos, lists of personal interests, contact information, and other personal information. CNN

• Users can communicate with friends and other users through private or public messages and a chat feature. (Lists, Subscriptions)

• They can also create and join interest groups and "like pages”, some of which are maintained by organizations as a means of advertising.

• Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings.

•Other notable features: Apps, chat, social sharing with Spotify, WSJ

Profile – how it looks to me

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Profile – how it looks to public

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Wall settings

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Security and privacy

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Mobile vs desktop

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News Feeds - Ticker

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Big Players 101: Facebook

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How do I learn more?Facebook Resources; Mashable’s Facebook Guide Book; Mashable’s Topic Follow; Lynda.com (over three hours of tutorials)

Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide.

P.S. We’ll discuss Pages and Groups more in future session.

Best practices

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Guiding principles

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If you build it, will they come?

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Develop a social media strategy! Define goals and objectives Pinpoint your audience Identify potential evangelists Be helpful (More “selling” = fewer sales) Curate what matters Start using social media Measure results – success comes slowly

From How the heck do I start building a social media marketing strategy?, Green Buzz Agency Three Keys to Social Media Influence by Jay Baer