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Behavioural Change Techniques in Road Safety Interventions Dr Fiona Fylan Consultant Health Psychologist
Behavioural Change Techniques
in Road Safety Interventionsin Road Safety Interventions
Dr Fiona Fylan
Consultant Health Psychologist
Behavioural Change Techniques
• Substantial research around predicting
behaviour.
• Limited evidence base around changing
behaviour.behaviour.
• Health psychologists recognised a need for a
common language of behaviour change: the
taxonomy of behaviour change techniques
(Abraham and Michie, 2008).
27 techniques
• Risks
• Consequences
• Others’ approvalInformationInformation
• Instruction• Instruction
• Demonstrating
• Feedback on performanceTeachingTeaching
• Forming specific intentions
• Setting goals
• Identifying barriersPlanningPlanning
27 techniques
• A different way of living
• Practising
• Signing a behavioural contractAgreeingAgreeing
• Observing others• Observing others
• Social support
• Self-talkSupportingSupporting
• General encouragement
• Setting graded tasks
• Follow-upImplementingImplementing
27 techniques
• Keeping a record
• Using cues
• Reviewing goalsMonitoringMonitoring
• Time management• Time management
• Stress management
• Self-motivation ManagingManaging
• Rewards
• Role model
• Relapse prevention
Feeling
good
Feeling
good
Road Safety Schemes
• Usually developed by practitioners.
• Rarely theory-led.
• Rarely evidence based.
• Occasionally evaluated, although there is a • Occasionally evaluated, although there is a
tendency to focus on attitudes and ignore
other behavioural predictors.
Seven Schemes
1. Presentations by road safety professionals to
secondary schools.
2. Crime scene investigation resource.
3. DVD resource.3. DVD resource.
4. Workshop on driving risks.
5. Theatre in education.
6. Presentations by accident survivors.
1. Presentations by road safety
professionals
Information on risksInformation on risks
Information on consequencesInformation on consequencesInformation on consequencesInformation on consequences
InstructionInstruction
General encouragementGeneral encouragement
2. Crime scene investigation
Information on risksInformation on risks
Information on Information on Information on
consequences
Information on
consequences
Identifying others’
barriers
Identifying others’
barriers
3. DVD case study resource
Information on risksInformation on risks
Information on consequencesInformation on consequences
InstructionInstruction
Identifying others’ barriersIdentifying others’ barriers
General encouragementGeneral encouragement
4. Workshop on driving risks
Information on risksInformation on risks
Information on consequencesInformation on consequences
InstructionInstruction
Role modelRole model
General encouragementGeneral encouragement
5. Theatre in Education
Information on risksInformation on risks
Information on consequencesInformation on consequences
InstructionInstruction
Identifying others’ barriersIdentifying others’ barriers
General encouragementGeneral encouragement
6. Presentations by accident survivors
Information on risksInformation on risks
Information on consequencesInformation on consequences
Identifying others’ barriersIdentifying others’ barriersIdentifying others’ barriersIdentifying others’ barriers
CuesCues
Role modelRole model
General encouragementGeneral encouragement
What do evaluations show?
• Often very large changes in attitudes and
intentions but they tend to be short-term
only.
• To achieve more long-lasting change it’s • To achieve more long-lasting change it’s
important to address a wider range of
behavioural change techniques, such as those
around planning, supporting and rewarding
change.
Why aren’t more techniques used?
The way forward
• Practical constraints.
• Interventions developed with and supported by gatekeepers.
• More interaction, discussion, reflection and discovery.
• More interaction, discussion, reflection and discovery.
• Several sessions.
• Follow-up work.
• Interventions evaluated using both quantitative and qualitative methods.
How speed awareness achieves its effects
Challenging attitudes
advantages of speeding
Giving insight
own driving
Enabling application
skills in identifying limitsspeeding
driving environment
need for speed limits
own pressures
limits of knowledge
limits
driving style
become an advocate
Thank you
Dr Fiona Fylan, Leeds Met University &
Brainbox Research, 0113 238 0157, [email protected], www.brainboxresearch.com
