Date post: | 06-Aug-2015 |
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Behind The Startup
Alpha Loft Launch Series
Doug Henderson
FrostHub
www.frosthub.com
@dougehenderson
April 28th, 2015
“It is a long way to the top if you want to rock and roll”
AC / DC
“I happened to come along in the music business
when there was no trend”Elvis Presley
“It’s a small percentile of people who see one dime
out of the music business”
14 PHASES OF A BUSINESS
1. FERTILIZATION
2. TRIGGER EVENT
3. DECISION TO START
4. FINDING A MENTOR
5. FINDING A CUSTOMER
6. FINDING MONEY TO DEVELOP PRODUCT
7. DELIVERING FIRST PRODUCT
8. HIRE STAFF
9. FAST GROWTH PHASE
10. FINANCIAL CRISIS
11. MANAGEMENT CRISIS
12. PARTNERING FAILURE
13. CONSOLIDATION
14. STARTING TO LOOK AROUND
TRIGGER EVENT
MOVE TO ACTION
!
FAME AND FORTUNE
PASSION TO DO SOMETHING GREAT
PROVE SOMETHING TO YOURSELF
DECISION TO START
BEGIN SEARCH FOR YOUR BANDMATES
!
MUSICIANS WITH PASSION
STARTING TO JAM AND GEL
CREATING THE VISION
OPTIMISM HIGH AND SUCCESS IS UNKNOWN
FINDING A CUSTOMER
$
PLAY ANYWHERE AND EVERYWHERE
WHO IS OUR AUDIENCE?
WHERE DO WE START PLAYING?
HOW DO WE WANT PEOPLE TO PERCEIVE US?
WHAT IS OUR VALUE PROPOSITION?
FINDING MONEY TO DEVELOP A PRODUCT
CUT A DEMO
%
LOW COST & FIDELITY
GET VITAL FEEDBACK
SHOWCASE CAPABILITIES
FRIENDS AND FAMILY
FUNDING
TURNED DOWN RECORD COMPANIES
&
GIVE UP OWNERSHIP RIGHTS
COMPROMISE YOUR VALUES?
THINKING SUCCESS IS LIKELY
RECORDING CONTRACT
DELIVERING FIRST PRODUCT
CUTTING A RECORD
%
INVEST THE MONEY INTO EP OR FULL ALBUM
EXPECTATION OF YOUR HIT SINGLE
TESTING THE PRODUCT MARKET FIT
LOW COST MARKETING
'
TOUR IN A VAN
BUILD A FOLLOWING
NOT GLAMOUROUS
GRINDING IT OUT
HIRE STAFF
GET MORE EXPERIENCED MANAGEMENT
MANAGEMENT COMPANY
NEGOTIATE NEW CONTRACTS
SUPPORTING YOUR CUSTOMERS BETTER
FAST GROWTH
SELLING LOTS OF PRODUCT
BURN OUT CONERNS
WHAT’S THE NEXT HIT SINGLE?
MO MONEY, MO PROBLEMS
FINANCIAL AND MANAGEMENT CRISIS
BROKE
(
NEED ADDITIONAL RESOURCES TO CONTINUE
EVERYONE ELSE GETS PAID FIRST