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Beijing Bi-Weekly Report8/16 Through 9/11
Summary
© Glu Mobile Inc., Private and Confidential Page 3
iOS Android MIG Priority TOTALLaunch Date 7/7/11 8/11/11 8/5/11
Days Live 68 33 39
Man Months(non QA)
125.9 N/A N/A
Total Revenue to Date $540,350 $183,496 $38,212 $762,058
Downloads to Date 2,783,112 N/A 398,526 3,181,638
KPIs:
DAU Average 184,300 98,364 36,000
K Factor TBD N/A N/A
Lifetime Value $.26 N/A N/A
DAU Average (15 Days) 122,919 83,340 36,000
Revenue/DAU $.05 $.06 N/A
Average Revenue/Day $7,946 $5,560 $1,061
Eternity Warriors (as of 9/12/2011)
Revenue
© Glu Mobile Inc., Private and Confidential Page 4
Eternity Warriors
DAU (iOS & Android)
© Glu Mobile Inc., Private and Confidential Page 5
Eternity Warriors
Rev/DAU
© Glu Mobile Inc., Private and Confidential Page 6
Eternity Warriors
*iOS data has total rev. but MIG DAU not calculated. Data was dirty for 1.0
Retention (iOS)
© Glu Mobile Inc., Private and Confidential Page 7
Eternity Warriors
© Glu Mobile Inc., Private and Confidential Page 8
Product Update Roadmap
Features Goals Actual
Reach New Daily Quests 2%
Funnel Access consumable store in gameplay 3%
Retention
Revenue New weapon typeShield repair (New content, consumable)New weapon quest requirements
1%1%1%
Misc.
Eternity Warriors 1.2.0: September 6th
1.2 was rejected by Apple due to Incentivized Facebook requests. Team removed feature. Will submit 9/14
© Glu Mobile Inc., Private and Confidential Page 9
Content Update RoadmapEternity Warriors 1.2.0: September 6th
Type Details
Weapons New sword/shield weapon type (allows blocking) -Retention/RevenueShield repair/maintenance -Retention/Revenue
Armors None
Consumable New consumable packs -Revenue
Maps None
Misc. New daily quests -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 10
Product Update Roadmap
Features Goals Actual
Reach New daily quests 1%
Funnel New item/weapon/level badging 1%
Retention Village environmentNew valuable consumables
3%2%
Revenue Server side control of store 3%
Misc.
Eternity Warriors 1.3.0: September 28th
© Glu Mobile Inc., Private and Confidential Page 11
Content Update RoadmapEternity Warriors 1.3.0: September 28th
Type Details
Weapons None
Armors None
Consumable New valuable consumables -Revenue
Maps New Arena environment -Retention/Revenue
Misc. New daily quests -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 12
Product Update Roadmap
Features Goals Actual
Reach New daily quest types 1%
Funnel
Retention Village ArenaNew consumables
3%2%
Revenue New weapon typeSubscriptions
1%
Misc.
Eternity Warriors 1.4.0: November 9th
© Glu Mobile Inc., Private and Confidential Page 13
Content Update RoadmapEternity Warriors 1.4.0: November 9th
Type Details
Weapons New gauntlet weapon type -Retention/Revenue
Armors None
Consumable New valuable consumables -Revenue
Maps New Arena environment -Retention/Revenue
Misc. New daily quest types -Retention/Revenue/Reach
© Glu Mobile Inc., Private and Confidential Page 14
Consumables Roadmap
Update Details
v1.2 - Purchase consumables during gameplay- Added shields and shield repair using Gems
v1.3 - 3 new consumables: • XP Boost – 150% XP for 30 minutes• Attack Boost – 150% attack boost for 30 minutes• Auto Health – refills health when below 10%
v1.4+ - Boosts to each weapon type for X amount of time- Weapon upgrades- Weapon trade in- Daily lottery - Access to consumables above D-pad (like GB)
Consumables
© Glu Mobile Inc., Private and Confidential Page 15
v1.2 Notes• IAP confirmation automatically pops up if the player doesn’t have
enough coins or Gems
• Inventory automatically opens as part of the tutorial when the player goes below 50% health
• Inventory automatically opens every time the player dies to give them a chance to purchase a “revive” item using Gems
Consumables
© Glu Mobile Inc., Private and Confidential Page 16
v1.3 Notes• Items can be put on sale, highlighted in the game and advertised
outside the game with new server side control of the store
• v1.3 is when we start adding consumables that are much more valuable and only last a short amount of time to encourage small and repeatable purchases
• We will continue to add new valuable consumables in future updates based on the success of shield repair and new v1.3 items
• Currently reevaluating content in v1.4 and beyond to focus more on consumables and less on new weapons and armor
Subscriptions
© Glu Mobile Inc., Private and Confidential Page 17
Due to tight deadlines and China holiday in the first half of October, Beijing studio will not consider implementing subscriptions until version 1.4
Toyshop Town (Beta Milestone 9/16)
Targets
© Glu Mobile Inc., Private and Confidential Page 19
Milestone Date Compulsion Loop Status
Economy Status
Analytics Status
Start N/A N/A N/A
Vertical Slice 7/11 Complete. Social 7/22
Baseline implemented, not tuned
Framework in place.
Alpha 8/16 Complete Complete, needs balance
Complete, needs tuning
Beta(CN Launch)
9/16 Tested Complete, first draft balance
Tested
Final 10/10QA-10/28
Tested Tested Tested
© Glu Mobile Inc., Private and Confidential Page 20
Product Update Roadmap
Features Goals Actual
Reach Friend QuestsEmail / SMS invitesSocial Status Page
10%
Funnel TBD
Retention New State of Village (size/happiness)Toy Specific Personality (each toy will be addressable through Quests.Collections
10%
Revenue New Content (homes, shops, toys, accessories.)New QuestsCollectionsLotteryMultiple toys per build
15%
Misc. Dynamic Content uploadImproved Quest logic to trigger based on stats.
N/A
Toy Village 1.1 Nov. 23,2011
© Glu Mobile Inc., Private and Confidential Page 21
Content Update RoadmapToy Village 1.1 Nov. 23,2011
Type Details
Toys 3 new characters
Shops Multi-toy shops
Accessories 10 new accessories
Quests 5 Levels of Quest contentMulti-stage quests (Build a park, etc.)
Misc.
Little Big Town (1P)
© Glu Mobile Inc., Private and Confidential Page 23
Concept Art
Schedule
© Glu Mobile Inc., Private and Confidential Page 24
Milestone Date Compulsion Loop Status
Economy Status
Analytics Status
Start 8/1 N/A N/A N/A
1st Playable 9/16 Baseline implemented, not tuned
N/A N/A
Vertical Slice 9/30 Complete Baseline implemented, not tuned
N/A
Alpha(CN launch)
11/4 Complete Complete, needs balance
Complete, needs tuning
Beta 12/2 Tested Complete, final balancing
Tested
Final 12/16 Tested Tested Tested
© Glu Mobile Inc., Private and Confidential Page 25
Tech
• Cocoa2d-x
• Under 20MB
• Flurry Analytics
• Tapjoy
• PlayHaven (currently iOS only)
• AdMarvel
• Urban Airship for push notifications
• Custom code for dynamic store
• OpenFeint integration for visiting, more social interaction added in v1.1+
• Game Center achievements
© Glu Mobile Inc., Private and Confidential Page 26
Android
• Android will be launched alongside iOS v1.0
• Due to the use of Cocoa2d-x the Android port will be handled by the team
• Cocoa2d-x prototype was created with Flurry, AdMarvel, and Tapjoy working on Android as a proof of concept that necessary SDKs can be supported on both platforms