Date post: | 28-Oct-2014 |
Category: |
Education |
Upload: | getsocialize |
View: | 13 times |
Download: | 1 times |
Capitalizing on the Mobile Tsunami: Trends and how to Leverage them for Success
Daniel R. Odio@drodio
Agenda
• Quick Intro• Current State of Mobile• Being a Mobile
Entrepreneur• Big Mobile Trends & Opptys• Top Efficiency Tips• Q&A
… all in 50 minutes!
Realtime Q&A
Tweet questions and pics to
@mobileXcincy
Get slides & video: DanielOdio.com
Audience Poll
ds
2008: PointAbout
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2010: Self-Service Apps
2011: Making Apps Social
Your Users = Your Best Marketers
www.GetSocialize.com
Enable Your Users to Sell for You
www.GetSocialize.com
Current State of Mobile
ds
s
d
go.DanielOdio.com/meeker
go.DanielOdio.com/meeker
go.DanielOdio.com/meeker
Wildcard: Ray Kurzweil
SMS / Texting
Mobile Web
Apps
Distribution (potential audience size)
Fu
nct
ion
ali
ty (
rich
ness
of
exp
eri
en
ce)
Rich Experience. Narrow DistributionTypically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, address book, offline access. Great for gaming, social networking, augmented reality and other rich applications.
Experience Limited by Browser (some better than others). Wide DistributionMobile banking, airline flight status… most of what you do on the web, but on the phone.
Limited Experience. Widest DistributionUseful for calls to action. Text “HAITI” to 12345.
The Mobile Pyramid
d
Web vs. App
App DataAPI
ServerSQL
DataServerSQLWeb
PageHTTP
d
Being a Mobile Entrepreneur
Consulting• The data issue• Finding talent• Scope & version• Coding is only 50%• Define budget &
goals• Make an SRS!• Make an SRS!
Product• Makes something people want• Simplify. Release. Test. Iterate. • Use SCRUM agile
development (go.DanielOdio.com/scrum)
• Don’t be irrelevant• Don’t give up, but fail quickly
30 Points: go.GetSocialize.com/Manifesto
Make an SRS!
Sample SRS at go.DanielOdio.com/SRS
Big Mobile Trends & Opptys
s
Apps + Peripherals
Software Gobbles up Hardware
Rise of APIs = Mega Mashups
CIOs are FREAKED OUT!
• The data problem• Centralized vs. distributed app
strategies?• Commoditized hardware• Consumerization of business• Mobile security & privacy• IT departments are pissed
Audio APIs = Undervalued
Gamification (esp. asynchronous)
d
Geofencing
d
Augmented Reality(ish)
s
Top Efficiency Tips
s
CloudApp = OMG
go.DanielOdio.com/massive
Rapportive + Highrise + Mailchimp
go.DanielOdio.com/Rapportive
How to Get Insane Press
go.DanielOdio.com/Press
How to Get Insane Press
go.DanielOdio.com/Press
Use Ad Retargeting
www.AdRoll.com
How to Find & Reach Anyone
• Jigsaw (www.jigsaw.com)• LinkedIn (but use Facebook msgs)• +”[email protected]"
filetype:xls OR filetype:xlsx OR filetype:pdf OR filetype:ppt OR filetype:pptx
• Keep it SHORT. 2 to 3 sentences.
Don’t Listen to your Voicemail
www.PhoneTag.com
Always send calendar invites!
AppMakr Demo
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