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Being Global From The Start

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"Being Global From The Start" by Hidetaka Fukushima, International Business Development, Vuzz Presented at Japan Satellite 2013 More information: e27.co/echelon
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Being Global from the Start Tuesday, 30 April, 13
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Page 1: Being Global From The Start

Being Global from the Start

Tuesday, 30 April, 13

Page 2: Being Global From The Start

• Food photo sharing app & SNS

• 70% homemade food posts

• 8,000 posts per day

• 2 Million+ accumulated posts

• Downloaded in 130+ countries

• Available in 11 languages

What we do

Tuesday, 30 April, 13

Page 3: Being Global From The Start

• Experienced in Internet business

• Not our first startup

• Lived or studied abroad when young

•Fussy about what to eat

The Start

Tuesday, 30 April, 13

Page 4: Being Global From The Start

Our first try

Tuesday, 30 April, 13

Page 5: Being Global From The Start

Our first try

FAILTuesday, 30 April, 13

Page 6: Being Global From The Start

The Birth of SnapDish

Tuesday, 30 April, 13

Page 7: Being Global From The Start

Truly Global Platforms

•Much easier to access global audience

•Possible without spending much cost

•Easy to reach target users

Tuesday, 30 April, 13

Page 8: Being Global From The Start

•Designed app in English (& Japanese)

•Launched in English & Japanese

•‘Yummy!’ ≠ 「もぐもぐ!」

•Reflected difference of food cultures

No Compromises

Tuesday, 30 April, 13

Page 9: Being Global From The Start

The LaunchHigh Ranks in Asia

・Japan 1st

・Taiwan 8th

・Singapore 7th

・China 11th

Tuesday, 30 April, 13

Page 10: Being Global From The Start

Asia was the marketTuesday, 30 April, 13

Page 11: Being Global From The Start

Culture is our edge

World Cuisine Bento Communication

Tuesday, 30 April, 13

Page 12: Being Global From The Start

Asian Partnerships

- Announcement caused Renren shares to go up 30%Partnership with Renren.com

Cooperation with SK PlanetSouth Korea

Tuesday, 30 April, 13

Page 13: Being Global From The Start

Doing the Pitch

Tuesday, 30 April, 13

Page 14: Being Global From The Start

Media Relations

Tuesday, 30 April, 13

Page 15: Being Global From The Start

Getting Noticed

“If you have an iPhone, SnapDish (iTunes; free) is a must” - Travel + Leisure Magazine May 2012

“5 Best Food Photo Apps” - ABCNews.com

Tuesday, 30 April, 13

Page 16: Being Global From The Start

Asian Global Startups

•Share knowledge•Share inspiration•Share opportunities

Tuesday, 30 April, 13

Page 17: Being Global From The Start

Build an international teamTuesday, 30 April, 13

Page 18: Being Global From The Start

One of 10 finalists to pitch from 200+ startups competing in prelims held in 6 cities of Asia.

Finalist at Echelon 2012 (June)

SINGAPORE

TAIPEI

SAN JOSE

Invited to demo at leading web and mobile services event at Taiwan.

Invited to IDEAS show (July)

One of 20 finalists to pitch at G-Startup competition. GMIC, China’s top mobile internet conference making it’s Silicon Valley debut as GMIC-SV

Finalist at G-Startup SV (Oct)

Startup Pitches

Tuesday, 30 April, 13


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