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Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

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Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace Linda Popky NorCal BMA March 25, 2015
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Page 1: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Linda Popky NorCal BMA March 25, 2015

Page 2: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Page 3: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Page 4: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Page 5: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Today’s Business Environment

Page 6: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

It’s Crowded Out There

Page 7: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Marketing Today

Page 8: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

How to Stand Out

Page 9: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Keep What Works  

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Page 11: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Eight Timeless Marketing Principles

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Get Grounded

Page 13: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Page 14: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Add in New Realities  

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Page 17: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Shut Up and Listen  

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Shut Up and Listen

Page 19: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Be Disruptive

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Page 21: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Employees Amplify the Brand

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Employees Amplify the Brand

Page 23: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Use Social Media Sensibly

Page 24: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Use Social Media Sensibly

Page 25: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

X

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Eliminate Static

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Marketers in the Organization

Marketing

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Marketers in the Organization  

ExecutiveTeam

Marketing

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Marketers in the Organization  

SalesExecutiveTeam

Marketing

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Marketers in the Organization  

CIOIT

SalesExecutiveTeam

Marketing

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Marketers in the Organization  

CIOITProduct

Development

SalesExecutiveTeam

Marketing

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Momentum Factors

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How to Stand Above the Crowd?

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•  Keep what works •  Get grounded •  Shut up and listen •  Be disruptive •  Have employees amplify the brand •  Use social media sensibly •  Eliminate static

Page 35: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Be the Center of Attention

Page 36: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Vary the Volume

Page 37: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Questions?

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There’s No Sound Unless You Make It

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What Will You Do in the Next Seven Days?

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Page 42: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Be Heard

•  Book now available in hard copy, eBook, Audio versions

•  Amazon, Barnes & Noble, independent book stores

 

Page 43: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Special Offer •  Write a review of my new

book on Amazon between now and April 1st

•  Get a free copy of my classical music CD

•  Download a free chapter of the book, marketingabove.com/

Page 44: Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Thank you!

[email protected] marketingabove.com

@popky @mktgabove #mktgabove


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