a h i k i n g h o t s p o t

o u r l o g oHiking is a secret treasure of Bel Air, and it’s a very active sport. That’s why we want to create a dynamic brand to parallel with our emphasis on hiking. We have three logo marks, that touch on an outdoors and adventurous theme. These marks are versatile, and can be superimposed on imagery effectively, with its simple design.

Mensch is also a typeface from the LostType foundry. We mainly use the thin font-style, because it contrasts strikingly with Canaveral Canaveral. Similar to our color scheme, we like to create visual contrast to make for a better experience and wider breath of use for our design.

Canaveral Canaveral is a typeface from the LostType foundry, and is a main component of our brand . This font gives a clean, and modern-yet-vintage feel, and work within our aesthetic. The boldness gives a visual punch, and looks great when it’s superimposed on photographs.

canaveral

m e n s c h t h i n

t y p e f a c e s

Mensch is also a typeface from the LostType foundry. We mainly use the thin font-style, because it contrasts strikingly with Canaveral Canaveral. Similar to our color scheme, we like to create visual contrast to make for a better experience and wider breath of use for our design.

Canaveral Canaveral is a typeface from the LostType foundry, and is a main component of our brand . This font gives a clean, and modern-yet-vintage feel, and work within our aesthetic. The boldness gives a visual punch, and looks great when it’s superimposed on photographs.

canaveral

m e n s c h t h i n

t y p e f a c e s

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c o o ls + w a r ms

c o o ls + w a r msc o l o r i s i m p o r t a n tOur colors are carefully chosen to inform our brand and values. Hiking is both relaxing and exciting- a total liberation. We decided to choose warm and cool colors, that give a similar feeling to a beauti-ful sunset or sunrise. The cool blue and red is contrasted with a bright orange, which is mainly used for print purposes.

e n v i r o n m e n tTo develop our hiking and outdoors brand concept further, we have translated this style into our local signage. All of our Bel Air location signs strongly refer to hiking trail signs. They are bigger and prominently show our logo, to attract passerbys.

e n v i r o n m e n tTo develop our hiking and outdoors brand concept further, we have translated this style into our local signage. All of our Bel Air location signs strongly refer to hiking trail signs. They are bigger and prominently show our logo, to attract passerbys.

o n t h e w e bOur presence on the web is sophisticated, and caters to the hiking community we seek. An emphasis on hiking locations and hot spots is displayed, but our site is not limited to this activity. Our site offers information on the city in general, and also features upcoming events in our Downtown Bel Air area.

f i n d h i k i n gh o t s p o t s

s e c r e tt r e a s u r e s

Breathtaking views, and a challenge to the skilled climber. Once believed to be a ceremonial gathering place of the Susquehannock Indians, the King and Queen Seat soars above Deer Creek at a height of 190 feet. There are many rock faces on the outcrop- some 94 feet tall!

king+queen seatABOUT THE PARK PARK HOURS:

mar-oct: 9AM-Sunset

nov-feb: 10AM-Sunset

kilgore fallsThis is Maryland's second highest free-falling waterfall. The falls were well known to local native Americans and settlers. Falling Branch passes through a steep gorge known as Kilgore Rocks, and this formation was previously known as the upper pelitic schist of the Wissa-hickon formation.

ABOUT THE PARK PARK HOURS:

open all year roundevery day: dawn-dusk

kilgore fallsThis is Maryland's second highest free-falling waterfall. The falls were well known to local native Americans and settlers. Falling Branch passes through a steep gorge known as Kilgore Rocks, and this formation was previously known as the upper pelitic schist of the Wissa-hickon formation.

ABOUT THE PARK PARK HOURS:

open all year roundevery day: dawn-dusk

The mostly linear park's natural features range from tidal marshes and wetlands to steep, rugged slopes. The Mill Pond Cottage, situated in the Hereford Wildlands, is a unique lodging opportunity in Gunpowder Falls State Park. The private cottage is reservable year round and offers convenient access to park activities.

gunpowder trailABOUT THE PARK PARK HOURS:

open all year round

no close/opening time

This trail is a little-known secret in Bel Air. This is a advanced terrain, which is a few miles long. This area is monitored by the Rocks State Park department.

A combination of woods and fields. Trailer parking along Sandy Hook Road, just past Scarboro Hills Disc Golf Course. About a 5-mile, moderate hike.

Carea + Telegraph SCARBORO HILLS

1 to 5 mile long loop trails that are dirt and for hiking only. There is a range of terrain and obstacles. Beautiful scenery- large bay front park with farm fields, forest areas and historic house. Watch out for tree stumps and rocks!

40 miles of continuous public recreation trails connecting Harford & Cecil Counties. These trails vary in difficulty but are all located near lovely rivers.

SWAN HARBOR Heritage Greenway

other popular trails

h a p p y

h a p p y t r a i l sBel Air is a town that holds great adventure, that not many people know about. The brand aesthetic we have given this town reflects the excitement and sophistication of the area. Our goal is to intrigue fellow hikers to come find their adventure here!