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BELALSiBAiPORTFOLiO
2010
Interdisciplinary Design Strategy & Design Management GraduateE-mail: [email protected]: +1 (416) 820.2554
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
GOALS & PORTFOLIO CONTENT
“I am seeking a challenging employment opportunity in a design related industry with a focus on Design Strategy, Research & Innovation applied through Design Management, Project Management, Exhibition Design, and Marketing”.
Exhibit Design
Urban Planning
Unit Design
Branding
Research Tools
Product/Packaging Design
Media/DVD Design
Web Design
This portfolio is a collection of my diverse work in the multidisciplinary design field. The following are different areas that represent my
design expertise:
BACKGROUND
With a background in Interdisciplinary Design Strategy and Design Management from Toronto and Dubai, I have a obtained a broad spectrum of the design industry. I have studied, worked, and visited 16 countries experiencing multicultural diversity. My international experience as a global citizen has given me an advantage as a strategic design manager to tackle design solutions with a global vantage point which is often reflected through my work and creative analytical skills.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
EXHIBIT DESIGN
Universally Local Exhibition 2010This exhibit is the physical manifestation to a prolonged 9 months design research on Urban City Systems as part of the Institute without Boundaries with Toronto Community Housing. I was able to manage the budget and production of the exhibit that included the structure, lighting, print, and the 3D model. The exhibit was a great success, and was advertised in Azure magazine.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
EXHIBIT DESIGN
People Power Public Space 2010As part of research on City Systems at the Institute Without Boundaries, this exhibit communicated our developed City Matrix. The purpose of the exhibit was to evoke visitor’s thought on the relationship between the individuals and society. As the project manager, I was involved in planning and designing this travel exhibit which won the best student booth award at the Interior Design show and was displayed in Milan at the Fabrica Del Vapore.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
Al Shaali Marine 2008As part of my design management education, I was involved with a team of 15 to plan, design, and implement an exhibit for Al Shaali Marine Yachts Division during the Dubai International Boat Show. My role was to manage the creative process Internally and to communicate with the client on behalf of the team. During the show, Al Shaali had over a 1,000 visitors and total sales of over Dhs.16,000,000
EXHIBIT DESIGN
Al Shaali Marine 2008As part of my design management education, I was involved with a team of 15 to plan, design, and implement an exhibit for Al Shaali Marine Yachts Division during the Dubai International Boat Show. My role was to manage the creative process Internally and to communicate with the client on behalf of the team. During the show, Al Shaali had over a 1,000 visitors and total sales of over Dhs.16,000,000
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
URBAN PLANNING
Flemingdon Park Revitalization Proposal 2010As part of the City Systems project at the Institute without Boundaries, we were given a challenge to work with our Toronto Community Housing to redevelop a local neighborhood in Toronto. After rigorously researching the community, the neighborhood context, conducting various community and client meetings, and working with industry professionals, we developed an innovative sustainable plan that was communicated through client presentations and two publications.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
UNIT DESIGN
Unit Design Charrette 2010Part of City Systems Project at the Institute without Boundaries, I managed the facilitation of an intensive design charrette composed of 14 architecture and technology students. Our goal was to design a sustainable home unit and unit cluster plan to be proposed in Flemingdon Park Community for Toronto Community Housing. The results were communicated graphically through a public and client presentation.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
BRANDING
Rebranding StonecAs part of my design management education, I was asked to chose a company and rebrand their logo, then apply the design through an Ad campaign. My client was Stonec, a handtools company based in Germany. My intention for the rebranding was to give the company a strong trustworthy visual image and promote the company not only to businesses, but also to DIY consumer markets.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
RESEARCH TOOLS
Ace Hardware Method CardsBased on the IDEO method cards, I worked closely with Ace Hardware Dubai to developed a set of cards that would better help them understand their customer user experience through asking them a set of questions. Solutions resulted in innovative ideas informed by their customers.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
PRODUCT/PACKAGING DESIGN
BILLY Desk ClockIn support of sustainable product design, and based on research that states over 40% of consumer waste is derived from product packaging, I developed this concept clock in which the packaging becomes the product, resulting in 0% waste package waste.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
WITNESS DUBAI
YOUR GUIDETO DUBAI
Dubai's recent massive changes has marked a new era in the Arab
gulf where it has become a significant center of business and culture. This film
will expose you to the stunning diversity of this exhilarating city. From the
timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a
wide variety of attractions for visitors.
You will see how the emirate embraces a wide variety of scenery in a
very small area, where settings change within walking distance from each
other. Experience everything from historical Dubai and rustic souqs to trendy
art galleries and surreal clubs. Inexpensive food and travel is another plus that
proves that everyone is welcome in this international city.
It is these striking contrasts that give Dubai its unique flavor and
personality; a cosmopolitan society with an international lifestyle, yet with a
culture deeply rooted in the hospitable traditions of Arabia. Dubai is the most
talked about destination today, watch to find out why!
Aruba Productions13th floor, Burj Dubai
Dubai, United Arab Emirates.http://www.arubaproductions.com
Tel: 04-8988980 Fax: 04-8988981
WITN
ESS DU
BA
I
YOUR GUIDE TO DUBAI
MEDIA/DVD DESIGN
Exciting, colorful and joyful, yet distinctly Arabian, Dubai's splendor lies in its contrasts. Its extravagant hotels and surreal luxury are primarily why the international spotlight is now on Dubai, yet it seems only natural to reintroduce this wonderful city as a destination that will cost you only a fraction of what any similar trip elsewhere would probably cost. Not only is everything cheaper, but the fact that bargaining is a very integral part of life in Dubai, makes it even more luring to set out on shopping binges, and still have more money left to treat yourself to an adventurous desert safari.
Everything is a bus ride away, from the sizzle of the beach, to the dazzle of an art exhibit. Witness dubai will be an eyeopener on how you can be streetwise in your next visit to Dubai. Not only that, but this video will give you a tour through what only the locals know, from scrumptious ethnic cuisines to the “most luxurious youth hostel in the world”! Along with excellent commentary and tips, you will definitely find this documentary helpful in revealing how to make the most of this breathtaking city.
WITNESS DUBAIYOUR GUIDE TOan affordable DUBAI
WITNESS DUBAI
YOUR GUIDE TO AN AFFORDABLE DUBAI
SUBTITLES
DOLBYSURROUND
LANGUAGE English16:9
WIDESCREENNTSC
Captioned Subtitulos Sous-titre Color
This film has been brought to you byThe UAE Commerce and Tourism Development Authority
andAruba Pictures
Dubai, United Arab Emirates | www.arubaproductions.com | Tel: 04-8988980 Fax: 04-8988981
© 2007 Aruba Pictures LLC. All Rights Reserved. Unauthorized reproduction, distribution or exhibition violates federal and international laws with severe penalties
26 Min.
Dubai Tourism DVDAfter researching Dubai’s tourism market, we developed a concept for a DVD aimed at a specific target audience. The DVD portrays Dubai as a multicultural, active, and financially approachable city to visit. The project included on-site photography, design, and a written design brief.
Belal Sibai | e-mail: [email protected] | Tel: +1 (416) 820.2554
WEB DESIGN
Website DesignAs part of my multidisciplinary education in Design Management, I learned the basic skills of HTML and Dreamweaver for website development. These are two examples of websites I fully designed and developed.
Arabic Calligraphy
Styles Art Work Contact Us ReferencesHistory
ThuluthNaskhRiqaaFarsiDiwaniKufi
Riqaa Style
History
Riqaa style was developed only 147 years ago by Mumtas Bik under the rule of Sultan Abdul Majid during the Ottoman empire. This makes it the newest Arabic font developed. see (fig.1)
As literacy grew in Arabia, the need for a useful practical font that can be used for everyday life and to be writ-ten with facility and rapidity. In response, Sultan Abdul Majid ordered the calligrapher Mumtas to design a new font that meets this specific crite-ria, to make an easy and simple writ-ing style that any ordinary person can learn and use.
Writing Riqaa
Riqaa style is like handwriting. It is the most used style now adays in Arabic writing. Riqaa became simplified, unlike other styles, it is rounded and densely structured with short hori-zontal stems. All Riqaa letters are to be written above the line except for six letters which are (geem, ha, kha, een, gha and meem).
when writing riqaa, we do not include any decorative elements or tashkeel. It stands alone as a typical handwrit-ing. Riqaa is broken into three elementary shapes that shape all the 28 letters see (fig.2). By mastering these three shapes, one could easily learn how to write Riqaa.
Examples
fig.1
fig.2