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Belgian Ad School 2014

Date post: 22-May-2015
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Description:
Deck from the 2014 guest lecture at Belgian Ad School on lean and agile.
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lean & agile bas 2014 @bartvermijlen
Transcript
Page 1: Belgian Ad School 2014

lean & agilebas 2014

@bartvermijlen

Page 2: Belgian Ad School 2014
Page 3: Belgian Ad School 2014

lego game

Page 4: Belgian Ad School 2014

http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

Page 5: Belgian Ad School 2014

http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

Page 6: Belgian Ad School 2014
Page 7: Belgian Ad School 2014

MVP (Minimum Viable Product)

Build -> Measure -> Learn

Hypothesis

Test for Value & Growth

Pivot

Page 8: Belgian Ad School 2014

advertising?

Page 9: Belgian Ad School 2014

Mindtunes

Page 11: Belgian Ad School 2014
Page 12: Belgian Ad School 2014

BAS 2013@bartvermijlen

Page 13: Belgian Ad School 2014

masterpiece mentality

http://www.flickr.com/photos/25876167@N08/3694927599/

Page 14: Belgian Ad School 2014

agile!

http://www.flickr.com/photos/puliarfanita/8695471645/

Page 16: Belgian Ad School 2014

BAS 2013@bartvermijlen

Page 17: Belgian Ad School 2014

How to apply agile to projects in creative agencies?

Page 18: Belgian Ad School 2014

waterfallphase-gate

http://www.flickr.com/photos/cluczkow/8650038393/

creation

design

production

Page 19: Belgian Ad School 2014

waterfallphase-gate

http://www.flickr.com/photos/cluczkow/8650038393/

creation

design

production

Page 20: Belgian Ad School 2014

agileiterative

creation

design

production

creation

design

production

creation

design

production

creation

design

production

Page 21: Belgian Ad School 2014

recap:

● advertising = complex● build/measure/learn to PROBE● iterations

Page 25: Belgian Ad School 2014

backlog exercise

http://www.flickr.com/photos/lucamascaro/6272993686/

Page 26: Belgian Ad School 2014
Page 27: Belgian Ad School 2014

Scrum

Page 28: Belgian Ad School 2014

Scrum

http://www.flickr.com/photos/west_point/5506094415/

Page 29: Belgian Ad School 2014

timeboxes

● sprint planning● daily scrum● sprint review● sprint retrospective

roles

● team● product owner● scrum master

artefacts

● backlog● scrum board● burndown

Page 30: Belgian Ad School 2014

BAS 2013@bartvermijlen

Page 31: Belgian Ad School 2014

BAS 2013@bartvermijlen

Page 32: Belgian Ad School 2014

BAS 2013@bartvermijlen

Page 33: Belgian Ad School 2014

BAS 2013@bartvermijlen

Page 35: Belgian Ad School 2014

Values?

- transparency- inspection- adaptation- TRUST

Page 36: Belgian Ad School 2014
Page 38: Belgian Ad School 2014

What’s In It for You?

Page 39: Belgian Ad School 2014

What’s In It for You?

Page 40: Belgian Ad School 2014

retrospective


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