Bell RingerApril 11, 2011

1. Exams: group work, don’t procrastinate, work ethic, program use, etc.

2. Take out your notes

Video Advertising

• Logos - logic and reason (facts &

statistics)

• Pathos - emotion (feelings)

• Ethos - authority (expertise,

credibility)

3 Persuasive Appeals

Maslow’s Hierarchy of Needs

THE ASSIGNMENT

Sample Commercials

• http://www.youtube.com/watch?v=XVEmEK2jgyo • http://www.youtube.com/watch?v=ez3C7QVArSo• http://

www.youtube.com/watch?v=TgPmqNAglmo&NR=1• Create a storyboard: http

://www.youtube.com/watch?v=Wgh8_V0Jvyo

Commercial Assignment• Work in groups of no more than three• Appeal to a teen audience using specific rhetorical appeals and

Maslow’s hierarchy of needs – make sure the commercial is appropriate for school

• Have a beginning, a middle and a conclusion.• The commercial must last one minute• Must have a complete storyboard, approved by the instructor, before

you can begin filming the video. The storyboard must be extremely detailed, with every change in action and camera angle drawn in detail. You will not be allowed to deviate in any way from your storyboard. If you do deviate, the storyboard must be revised.

• Storyboard = quiz grade• Video = test grade

Class work

• As a group, create a storyboard for the last video that was shown

• As a group, create a list of three commercial ideas. Provide about a paragraph explanation for each.