Bell work / Introduction
Whiteboard Slates “Predict”: What is a slogan? Explain your definition of a slogan, why a company or product would have one and even give a few examples of common “slogans” you have heard and the product they relate to.
Marketing: Promotions, Slogans & Print Media
The Marketing Concept Continues!
Lesson Objective The students will evaluate
promotions, slogans and print media
Terminology
Promotion Advertising Sales Promotion Visual Merchandising Display Slogan Signature
6 Types of Print Media
1. Newspaper2. Magazine Advertising3. Direct Mail4. Outdoor Advertising5. Transit Advertising6. Broadcast Media7. Internet
Are you taking KIM CHART NOTES? You should be!
Marketing
Promotion any form of communication a business or organization uses to inform, persuade, or remind people about its products or improve the public image.
Advertising is any paid form of non-personal promotion of ideas, goods, or services
Sales Promotion
The objective is to increase sales, to inform customers about new products and to create a positive store or corporate image.
Quick Write/Whiteboard Slates: •In one minute, write down all of the products advertised before, during or after the game.
We all know about the Super Bowl!
Super Bowl History 2011
Thirty-second spots during Super Bowl XLV were sold for $2.8 to $3 million.
Neilsen Ratings (Super Bowl XLV FOX, Feb. 6, 2011 ) Average audience of 111 million viewers Breaking the record, for the most watched television
program of all time. Viewed in 53.3 million households
http://superbowlads.fanhouse.com/2011/commercials/
How do you promote products?
Visual Merchandising - coordination of all of the physical elements in a place of business
The right image is one that invites interest, encourages purchasing, and makes the customer feel good about where he or she is doing business.
Display - the visual and artistic aspects of presenting a product
Just Do It!
Slogan - a catch phrase or small group of words that are combined in a special way to create a distinct image for the company.
Signature – A logo is the distinctive identification for a business.
A well-designed signature gets instant recognition for a business.
It may include the name of the business, the symbol and slogan.
Do you know what company these are from?
The Nike "Swoosh" A design created in 1971 by Carolyn Davidson, a graphic design
student at Portland State University for BRS who was creating a new line of athletic footwear
She charged $2 per hour and submitted a bill for $35 for her work.
The logo represents the wing of the Greek Goddess "Nike," the goddess of victory
It was printed in orange over the outline of a checkmark, the sign of a positive mark.
It has been used on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself is unknown.
In 1983, BRS gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express their gratitude.
The solid corporate logo design check was registered as a trademark in 1995.
http://www.dinesh.com/history_of_logos/miscellaneous_logos_-_design_and_history/nike_logo_-_design_and_history.html
7 Types of Print Media“Old School”
1. Newspaper –The cost of newspaper advertising is relatively low, but it is distributed to a larger area than the target market.
2. Magazine Advertising – Appeals to people with a particular interest and is often read more slowly
3. Direct Mail – Newsletters, catalogs, coupons, samplers, price lists, circulars, invitations. 1. These can be included with monthly bills or sent to
specific areas.
Print Media “Get Out!”
4. Outdoor Advertising Non-standardized used at their place of business or available for rent or purchase.
Billboards - signs may be the foundation of any successful Out-of-Home media campaign, because their size offers an impact equal to no other advertising media.
Digital - Offer both static and full-motion media
https://www.cbsoutdoor.com/media/
Mall - Includes Backlit Kiosks, Specialty Mall Media and Digital Networks
Street Furniture - Street Furniture Out-of-Home media has the advantage of reaching pedestrians and vehicular traffic
(Street Furniture inventory types include Bus Shelters, Benches and Digital LCD Panels)
Specialty - Various iconic locations, special packages, digital options and other unique campaign additives.
Sports Media – College and professional sports backdrops.
Print Media “Riding!”
5. Transit Advertising – Printed posters on trains, planes, taxis, buses or in terminals.
Print Media “Get Technical!”6. Broadcast Media -Includes radio and television.
In fact, people are more likely to believe the information they get from TV than from print media. higher costs
http://www.eepybird.com/featured-video/the-coke-zero-mentos-rocket-car-2d/
7. Internet – Includes websites, pop ups, side bars, viral videos, social media etc.
Have you watched viral videos online?
Closure
Graphic Organizer Webquest:
1. Use Google to find the slogan and signature for each company.
2. Write down the slogan and do your best to draw the signature.
3. What types of print media does the company use? If they use all 7, write ALL. (Use your best guess)
