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Belmar Lakewood, (Denver) Colorado Belmar
Belmar Lakewood, (Denver) Colorado
Belmar
Belmar Lakewood, (Denver) Colorado
Before you can have young professionals and families moving into downtown, you need a downtown. For Lakewood, Colorado, that became Belmar.
The award-winning conversion of an obsolete regional mall is now the core of a growing young community, with 22 city blocks of quality retail, dining, entertainment, housing and office space. With beautiful landscaping and convenient parking, along with special events throughout the year, Belmar not only draws from its own neighborhoods, but from surrounding suburbs – and even nearby Denver.
This is more than an open-air center. It’s a community.
10 MILES
AURORA, CO
DENVER, COGOLDEN, CO
BOULDER, CO
THE CENTER BelmarTHE MARKET STARWOOD
Property Description
major roads US Highway 6 and S. Wadsworth Boulevard
total sf 1,140,600
# of stores 100
# of parking 5,200
center description Open-air mixed-use lifestyle center
anchors Best Buy, Century 16 Theatre, Dick’s Sporting Goods, DSW, Hobby Lobby, Nordstrom Rack, Staples, Target, and Whole Foods
key tenants Sur La Table, Lucky Strike Lanes, 24-Hour Fitness, Party City, White House Black Market, Brighton Collectibles, CorePower Yoga, Guess, Loft, P.F. Chang’s China Bistro, Francesca’s, The French Press, and Ted’s Montana Grill
• Award-winning conversion of struggling mall into thriving downtown community
• 22-block open-air district with retail, dining, entertainment, residences and office space
• In heart of rapidly growing residential trade area
• Plaza space and landscaping upgrades planned
THE CENTER BelmarTHE MARKET STARWOOD
“One of the premier redevelopment projects in the country.”
— Former Lakewood Mayor Steve Burkholder
THE CENTER BelmarTHE MARKET STARWOOD
The Good Life
12 minutes from Downtown Denver, 45 minutes from Denver International Airport
Accessible to 143,000 vehicles on Interstate 70 and 114,000 cars on US Highway 6
Home to regular events and a seasonal ice skating rink that draws from around the trade area
Close to high-end housing in the Rocky Mountains
On the W Light Rail Line of FasTracks mass transit system
• Downtown Lakewood — walkable, live-work-play district
• Urban experience but with significant convenient parking
• Nearby Hyatt House Hotel opened in 2016
• Mix of big box, boutique and national fashion retailers, entertainment and dining
“The iconic development is still expanding and drawing people from across the metro area to live, work and shop.” — Denver Post, May 2014
THE MARKET BelmarTHE CENTER THE MARKET STARWOOD
Rising Force in the Rocky Mountains
Trade area population of 757,600 expected to rise 7% by 2022, almost double US average
Belmar is convenient to more than 12,000 daytime employees within 1 mile and 60,000 employees within 3 miles
Nearly 20,000 students enrolled at nearby colleges
Economy dominated by government, healthcare, energy, engineering and education
More than 80 parks and 80 miles of trails
• Rapidly growing region
• Blend of urban, suburban and rural environments
• Robust economy, highly educated workforce
• Home to major universities, medical and research facilities and the largest collection of federal agencies outside Washington D.C.
THE MARKET BelmarTHE CENTER THE MARKET STARWOOD
Primary Trade Area Average Household Expenditures on Par with US
$2,515 on food away from home
$1,874 on apparel
$953 on personal care products and services
$892 on sports and recreation
$624 on home furnishings
• Diverse market of singles, couples, young families and empty nesters
• Above-average incomes of $93,029
• Moderate housing costs
• Acclaimed Jefferson County school district
38 MILES
114,000 AADT6
143,000 AADT
I-70
121,000 AADT
I-70
57,000 AADTSouth Wadsworth
53,000 AADTSouth Sheridan Blvd
20,000 AADTWest Alameda Avenue
12,000 AADTWest Morrison Road
THE MARKET BelmarTHE CENTER THE MARKET STARWOOD
Legend Primary Trade Area
Secondary Trade Area
Competition
Access Roads
(AADT= annual average daily traffic)
Distance to Competition
Aspen Grove Driving – 13 mi, 20 min
Cherry Creek Mall Driving – 7 mi, 16 min
Colorado Mills Driving – 7 mi, 9 min
Flatiron Crossing Driving – 18 mi, 30 min
Park Meadows Driving – 18 mi, 26 min
Southwest Plaza Driving – 7 mi, 12 min
Streets at SouthGlenn Driving – 15 mi, 24 min
Park Meadows
CENTENNIAL AIRPORT
ROCKY MOUNTAIN METRO AIRPORT
CENTENNIAL
WHEAT RIDGE
LITTLETON
LAKEWOOD
GOLDEN
Cherry Creek Mall
Southwest Plaza
Flatiron Crossing
Colorado Mills
Aspen GroveStreets at SouthGlenn
BROOMFIELD
DENVER
3 MILES
WESTMINSTER
THORNTON
ARVADA
DENVER INT’L AIRPORT
Belmar
I-70
6
I-70
I-76
I-25
THE MARKET BelmarTHE CENTER THE MARKET STARWOOD
Area Attractions
Rocky Mountain foothills
Lakewood Cultural and Heritage Centers
Red Rocks Amphitheatre
Bandimere Speedway
Dinosaur Ridge
Coors Brewery
Colleges
Colorado Christian University
Red Rocks Community College
Colorado School of Mines
Combined enrollment: 20,000
Legend Primary Trade Area
Secondary Trade Area
Colleges
Key Employers
Belmar
3 MILES
Federal Center
St. Anthony Hospital Medical Campus
Lutheran Medical Center
Terumo BCT (HQ)
MillerCoors Brewing Co (HQ)
FirstBank Holding Co. (HQ)
Ball Corporation
CoorsTek (HQ)
HomeAdvisor (HQ) Kaiser Permanente
Colorado School of Mines
Colorado Christian University
Red Rocks Community College
WHEAT RIDGE
LITTLETON
LAKEWOOD
GOLDEN
DENVER
ARVADA
Lockheed Martin (Littleton)
THE MARKET BelmarTHE CENTER THE MARKET STARWOOD
Demographics PTA1 STA2 TTA3 US Avg
Population 2017 estimate 467,000 290,576 757,576
2022 projection 501,476 309,214 810,690
% growth 2017–2022 7.4% 6.4% 7.0% 3.8%
PopulationBy Race
White 76% 91% 82% 70%
Black 3% 1% 2% 13%
Asian 3% 3% 3% 6%
Hispanic Ethnicity 33% 10% 25% 18%
Median Age 37 43 39 38
% age 15-24 11% 12% 12% 14%
% age 25 to 44 33% 24% 30% 26%
% age 45 to 64 24% 31% 27% 26%
Households 2017 estimate 204,390 118,027 322,417
2022 projection 221,476 126,477 347,953
2017 households with kids under 18 26% 33% 28% 34%
Average Household Income
2017 estimate $81,189 $113,533 $93,029 $80,853
% earning $75,000+ 38% 57% 45% 38%
2022 projection $90,877 $125,955 $103,628 $87,464
Education % college educated 63% 77% 69% 59%
1-MILE 3-MILE 5-MILE 10-MILE
Business & Employment
business establishments 1,239 6,154 21,553 72,434
daytime employment 12,479 59,731 223,748 732,148
“Designed to be an ever-changing project, Belmar was on the forefront of a national trend of creating high-density, mixed-use development that clustered along transportation corridors with an emphasis on getting around without a car.”— Denver Post, May 2014
2006 ULI Award for Excellence
Lakewood named in Top 100 Best Places to Live — 2015, Liveability
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
THE MARKET BelmarTHE CENTER THE MARKET STARWOOD
Predominant Market Lifestyle Segments
Conservative Classics—11% • Upper-middle-class age 55+• Childless singles and couples• College-educated • Enjoy comforts of home,
gardening, reading, and entertaining
• Frequent patrons to museums, the theater, and casual-dining restaurants
Accumulated Wealth—14%• Families & couples age 50+• Upscale, college-educated
baby boomers• Sprawling suburban homes• Disposable cash and
sophisticated tastes• Enjoy top-of-the-line
electronics, sporting equipment, cars and vacations
Affluent Empty Nesters—16%• Upscale couples age 45+
with children• College-educated holding
executive and professional positions
• Disposable cash with active lifestyles
• Involved in the community• Indulge in travel, cultural
events, and exercise equipment
Midlife Success—21%• Singles & couples in their 30’s
and 40’s • Wealthiest of the Younger
Years class • College-educated with six-
figure incomes • Executive and professional
jobs • Fans of technology, financial
products, and travel
STARWOOD BelmarTHE CENTER THE MARKET
Rene Daniels / Director, Leasing / 818.254.5722 / [email protected]
Bill Cikalo / Director, Big Box Leasing & Development / 312.283.5121 / [email protected]
Bryant Siragusa / Vice President, National Restaurant and Entertainment Leasing / 214.771.2003 / [email protected]
Naumann Idrees / Vice President, Leasing – West / 312.265.7046 / [email protected]
Starwood Retail Partners 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com
California Metreon Northridge Mall Parkway Plaza Plaza West Covina Solano Town Center
Colorado Belmar
Connecticut Blue Back Square
Florida The Mall at Wellington Green Westland Mall
Georgia The Collection at Forsyth
Illinois The Arboretum of South Barrington Chicago Ridge Mall Louis Joliet Mall The Promenade Bolingbrook
Indiana Southlake Mall
Kentucky Hamburg Pavilion
Michigan Fairlane Town Center The Mall at Partridge Creek
Montana Rimrock Mall
Nebraska Gateway Mall
North Carolina Northlake Mall
Ohio Belden Village Mall Franklin Park Mall Great Northern Mall SouthPark Mall
Texas The Shops at Willow Bend
Virginia MacArthur Center Stony Point Fashion Park
Washington Capital Mall Kitsap Mall
Sources: The Nielsen Company; State Department of Transportation; State and Local Economic Development Resources
02/13/18
Starwood Retail Partners: A New Kind Of Owner For A New Generation Of Retail
Starwood Retail Partners is not your father’s — or your grandfather’s — landlord. We’re acquiring, redeveloping, managing, leasing and operating the next generation of shopping centers for a new generation of shoppers: active, exciting community cores for an increasingly interconnected consumer.
Owned by Starwood Capital Group, we’ve grown our portfolio to 30 centers in 16 states across the United States since our founding in 2012, working with top-tier investment firms to help finance our properties, and employing the talents and skills of the most creative professionals in the business to maximize their value.
We build solid relationships and partner with our retailers to ensure that they are in the right property at the right time, with the right deal to support their success now and in the future. We invest in innovative technologies that help our properties become more productive, our stores more exciting and our shoppers more engaged.
We understand that ultimately, as an owner, as an employer and as a citizen of our communities, it’s not about property, it’s about people.
