Presentation On Presentation On Analysis of Business Analysis of Business
Prospective of “Ben & Jerry’s”Prospective of “Ben & Jerry’s”In Bangladesh In Bangladesh
Presented By Hasan Muhammed Rasel
Id # 80105007
IntroductionIntroduction
•Kulfi was the first form of ice cream we were familiar with and then came the companies Polar and Igloo to tantalize our taste buds. But Movenpick, Gelato these foreign ice cream companies have wined our hearts by introducing them in Bangladesh. •. This statement implies that there is a potential market for foreign ice creams in Bangladesh.
Historical BackgroundHistorical Background•In 1978 Two friends Ben & Jerry Started their business with $8000•They used only fresh Vermont cream & milk, & the best & biggest chunks of nuts, fruits, candies & cookies•Now it is one of the biggest ice cream shop in the world with lots of branches all over the world.
Mission of the CompanyMission of the Company
Ben & Jerry’s Mission consist of 3 interrelated parts Product Mission Economic Mission Social Mission
Target marketTarget market
A target market consists of a set of buyer who has common needs or characteristics that the company decides to serve.
. We know that, ice cream business always focus on niche marketing. It is a narrow market segment focus when efforts are on one small, well-defined segment that has a unique, specific set of needs.
CultureCulture Culture is the acquired knowledge that people
used to interpret experience and to generate social behavior.
Culture is a complex and multi dimensional subject. In understanding the nature of Bangladeshi culture Ben & Jerry’s has to examine its elements: Language Religion Values and attitudes Manners and customs Material elements Education
SWOT AnalysisSWOT Analysis
Strength Internationally Renowned Attractive location High demand for new ice cream flavors Availability of diversified flavors and shakes Hot climate Introducing customers to organic
ingredients
Cont’dCont’d
Weakness High set up costs Long time to set up Foreign competitors may come to the market
Opportunities Expansion of scoop shops in the city Introduce more items Introduce the distribution in pints Party arrangements
Cont’dCont’d
Threats Economies of scale Location High fixed costs High cost of asset liquidation Bargaining power of suppliers
PEST AnalysisPEST Analysis
Political Analysis Political corruption like strike, hartal, etc. can
negatively affect Ben & Jerry’s Government rules and regulations that are ever
changing in our country can interfere in Ben & Jerry’s success.
Trade barrier can create a lot of problem for Ben & Jerry on bringing raw materials from other country.
Cont’dCont’d
Economical Poor economical infrastructure of Bangladesh
might affect Ben & Jerry’s. Financial help can be generated from the banks
of Bangladesh. Maintaining the profitability with high investment
to be returned can be a ‘Job in hand’ for Ben & Jerry’s.
Cont’dCont’d
Social First of all, they have to understand what kind of
flavor ice cream Bangladesh people like. Food must be provided according to the substances.
The good thing of an ice cream parlor is that people from different religion can have ice without any religious restriction.
Cont’dCont’d
Technological Ben & Jerry’s technological items give them the
competitive benefit on producing high quality food.
Ben & Jerry’s franchising department will provide all the necessary machines. We don’t have to pay any additional fees or charges for those exclusive machines. It’ll be included with the initial cost.
RecommendationsRecommendations
Customer ServicePunctualityCleanlinessBuy in bulksBuy in low quantityHiring part time employees
ConclusionConclusionBangladesh is suitable for foreign investment as government try to give various facilities to the investors. Though there are some negative factors are available in the market but foreign people should analysis the market as well as the environment before investing money in any country.
Thank YouThank You
