Natasha

Wright

Jordan O’Neill

Shaun Fiedler

Judy Tan

OVERVIEW OF BRAND

• Educational nonprofit organization which values kindness,

authenticity, empathy, compassion, and fairness.

• Creates outreach programs, conducts workshops, and holds

training sessions with numerous organizations in public and

private sectors.

• Great start in creating visibility into several social media

channels: Facebook, Twitter, LinkedIn.

The Ben Marion InstituteFor Social Justice, Inc.

QUOTE FROM THE BEN MARION INSTITUTE

“…change that lasts

and builds on itself

for future

generations”

The Ben Marion InstituteFor Social Justice, Inc.

OVERVIEW OF PROJECT

• Measure and compare the visibility of The Ben Marion Institute in social media to similar companies: Georgia Equality & Hands On Atlanta

• Evaluate what is needed to transition an impression into a call to action.

• Does Ben Marion have these Calls to Action displayed on their sites currently?

• What is the breakdown between impressions made and those who acted?

• Build upon their start in social media. Provide ways to increase impressions and actions.

• Automatic Tweets

• Hire a social media marketing coordinator

The Ben Marion InstituteFor Social Justice, Inc.

DIGITAL AUDIT OF COMPETITORS AND MARKET

The Ben Marion InstituteFor Social Justice, Inc.

• The number of tweets from

a company has a direct

correlation with the number

of followers & referrals

back to your

homepage/webpage.

DIGITAL AUDIT OF COMPETITORS AND MARKET

The Ben Marion InstituteFor Social Justice, Inc.

DIGITAL AUDIT OF COMPETITORS AND MARKET

The Ben Marion InstituteFor Social Justice, Inc.

Ben Marion

GA Equality

Hands On Atlanta

• Great opportunity for Ben

Marion to be ahead of the

leader of these organizations

CHANNELS DATA ANALYSIS

HANDS ON ATLANTA

The Ben Marion InstituteFor Social Justice, Inc.

CHANNELS DATA ANALYSIS

GEORGIA EQUALITY

The Ben Marion InstituteFor Social Justice, Inc.

CHANNELS DATA ANALYSIS

The Ben Marion InstituteFor Social Justice, Inc.

HOW SEO FITS IN THE PICTURE

The Ben Marion InstituteFor Social Justice, Inc.

DIGITAL AUDIT OF COMPETITORS AND MARKET

The Ben Marion InstituteFor Social Justice, Inc.

A link from a webpage, back to your own

webpage or website

Ben Marion Institute

Georgia Equality

Hands On

Atlanta

CALL TO ACTION

The Ben Marion InstituteFor Social Justice, Inc.

Ben Marion

Institute

Georgia Equality Hands On Atlanta

OBSERVATIONS ON INTEGRATED/TACTICAL

CAMPAIGN/CALENDAR OUTLINE

The Ben Marion InstituteFor Social Justice, Inc.

CALL TO ACTION

The Ben Marion InstituteFor Social Justice, Inc.

• Keep events / Updates about the organization current for

followers

• Post about upcoming events and create a call to action on

website and social media sites

• Give detailed descriptions about each even to build

awareness and excitement about events.

• Build actions into your social media and track the impressions

made vs. those turned into actions

RESULTS OVERVIEW

The Ben Marion InstituteFor Social Justice, Inc.

SUMMARY

The Ben Marion InstituteFor Social Justice, Inc.

RECOMMENDATIONS FOR THE BRAND & PLAN

The Ben Marion InstituteFor Social Justice, Inc.

CITATIONS

The Ben Marion InstituteFor Social Justice, Inc.

The Ben Marion InstituteFor Social Justice, Inc.