Social Media and Targeting: a Public Sector Perspective

Amanda ColemanHead of Corporate Communications

@amandacomms

Social media in GMP

Social media strategy

• Develop social media strategy• Focus on what supporting

business• About conversations and

engaging• Support of Chief Officers• Outlines monitoring and

evaluation

Challenges

• Keeping up to date• Managing demands• Risks and vulnerability• Ensuring connectivity• Investment• Non-digital users

Opportunities• Greater intelligence

gathering• Engaged and active

citizens• Maximising time on

frontline• Improved understanding • Saving time and money

Benefits• Encourage people to provide

information• Find wanted criminals and

offenders• Develop conversations• Share information in a crisis• Improve trust and confidence• Give an insight into policing

Understand your audience• Use relevant stats• Know what they like• Check why not using• Maximise content

• Ask them

Know the figures

Content is king

Future

• Engagement to service delivery• Self service (where possible)• Target new connections, new networks• Predictive policing• Reward existing 1m followers

Thank youAny Questions?

@amandacomms

@gmpolicewww.gmp.police.uk