BENEFITS OF E-MAIL MARKETING

WHAT IS E-MAIL MARKETING?

• When a marketer interact with their potential clients through email provided by clients themselves is called e-mail marketing. A marketer in the e-mail ask their clients to visit their website and to have a look over the product. They also inform the clients about the benefits of using the product and other attributes related with the product. There are a lot of e-mail marketing automation tools which helps the marketer to send e-mail to the clients and also helps in analyzing the effectiveness of e-mail. This is one of the best marketing method as it builds the loyalty towards the customer as well as helps in increasing the conversion rate.

• Let’s discuss some benefits of using E-mail marketing:

BENEFITS OF E-MAIL MARKETING

• Easy to track• Global reach• Return on investment• Calls to action• Segmentation• Cost effective• Time saving• Target Potential Customer• Easy setup

EASY TO TRACK• Unlike any other marketing method, e-mail marketing is very easy

to track. There are numerous Automatic e-mail marketing tools like Awber, Converkit etc. which tracks the sent e-mail in the real time. It tracks the Open Rate, Number of Clicks, Number of Recipient, Unsubscribe Rate. Basically, we have all the numbers on our dashboard with the help of which we can design our future e-mail campaign more efficiently.

GLOBAL REACH• A advertisement on TV is limited to a limited area. We cannot broadcast an

advertisement of USA in India as that advertisement is for the customers of USA only. Similarly with a hoarding on freeway. But, E-mail marketing have a global reach. The marketer sitting in any country can send his message to anywhere in the world. The clients themselves enter the e-mail address in the subscription box because they are interested in the marketer’s product. Moreover, a marketer can also have full control over it’s e-mail campaign. He can track the client’s behavior of different countries which help the marketer in taking the instant actions.

BETTER RETURN ON INVESTMENT

• In any business, higher return on investments is always preferable. In e-mail marketing, the cost of sending an e-mail to thousand of potential clients is very small.

• Suppose, if an e-mail campaign of sending e-mail to 2000 potential customers costs you $1000. In the e-mail, you are asking your clients to buy a product worth $100. According to that, your cost of sending 2000 email is $0.5 per email and in the worst case scenario if conversion rate is 10% means 20 people out 2000 are actually buying the product. You would get the revenue of 20*$100= $2000.

• No need to tell you the Return on the Investment NOW!!!

CALL TO ACTION• In the e-mail marketing, you can ask your clients to take an action. Action can be

anything. You can ask your client to click on the particular link which would bring them to landing page or you can ask them to fill a form for some survey purpose. It can be anything. But make sure, there should not be any spammy activity related to the link. E-mail marketing is the only marketing method in which you ask clients to take an action. The good thing is that, we can track the action taken by the client by our call.

SEGMENTATION

• One of the biggest benefit provided by e-mail marketing is Segmentation. When a visitor on the marketer website fills the subscription form, at that time marketer also ask for some other information like age, gender, occupation etc. of the visitors. With that information, the marketer can target the potential customer only. If marketer have a luxurious product then he would send the e-mail to only those who can actually afford to buy that product. By sending an irrelevant email to a person can harm your subscription list. Segmentation also saves the efforts, time and money of the marketer.

COST EFFECTIVE• The cost of e-mail marketing is cheap as compared with other marketing tactics.

Many big marketer around the world spend millions of dollars for marketing campaign. Even after limited control over the campaign. They cannot even track their clients in the real time.

• But not in e-mail marketing. With lot of techniques in the e-mail marketing, a marketer can track their clients, they can have full knowledge about the conversion rate. If the e-mail campaign is not working well then marketer can plan any other campaign which would be more targeted and cost effective.

TIME SAVING• E-mail marketing is indeed time saving. We can have every information on our

Dashboard. With the help of those numbers, we can control our e-mail campaign and can make it even better. If something is not going to work, then we can switch over to other method to increase the conversion rate and to increase the Click through Rate.

TARGET POTENTIAL CUSTOMER • With the help of segmentation, the marketer can target the potential customer

only. If marketer have some products which is for age group of 20-30, then marketer would do his efforts for sending email to those people only who belongs to that age group. Moreover, if marketer have some medical product, then it would be irrelevant to send that e-mail to a mom caring his child in home. This surely saves the money and time of the marketer and maintains the subscription list.

EASY SETUP

• Setting up the e-mail marketing structure doesn’t need the team of IT professionals. Anyone can setup the e-mail marketing campaign with just 3-4 clicks. Moreover, it is also easy to maintain the e-mail campaign. The whole setup is hustle free and quick. There are quick templates where you can add your own website’s logo, a catchy subject line and graphics.

Thank You

Check ConvertKit For Email Marketing