Page 1 Is Your ATM Strategy Meeting Your Business Requirements and Goals? bank or credit union providing services within the local community, ATM reach is a key component of your overall business strategy. After all, your ATMs are a key provider of cash to your cardholders. And cash, instead of diminishing in popularity, as prophesized by many pundits, is holding its own* alongside other payment options such as digital and mobile. Consumers are determinedly using it as a simpler, convenient and faster payment option for everyday needs. harder to provide when a wider, offsite ATM reach strategy is needed to support a large cash access footprint for your customers or members. For overcome challenges like these? Non-Bank, Offsite Retail ATM Points of Presence Non-bank, offsite retail ATM points of presence is a marketing strategy that pairs ATMs at the retailer’s locations. In addition to extending reach and presence, its cardholders – which they can then use to purchase items in the store. For example, ABC Bank might decide to extend its ATM points of presence within Offsite Retail ATM Points of Presence: A Key Component Of Your ATM Strategy 832.308.4295 [email protected]cardtronics.com 70% of consumers consider the location of ATMs important when deciding on an FI Dieringer Research Group a
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Is Your ATM Strategy Meeting Your Business Requirements and Goals?
bank or credit union providing services within the local community, ATM reach is a key component of your overall business strategy. After all, your ATMs are a key provider of cash to your cardholders. And cash, instead of diminishing in popularity, as prophesized by many pundits, is holding its own* alongside other payment options such as digital and mobile. Consumers are determinedly using it as a simpler, convenient and faster payment option for everyday needs.
harder to provide when a wider, offsite ATM reach strategy is needed to support a large cash access footprint for your customers or members. For
overcome challenges like these?
Non-Bank, Offsite Retail ATM Points of PresenceNon-bank, offsite retail ATM points of presence is a marketing strategy that pairs
ATMs at the retailer’s locations. In addition to extending reach and presence,
its cardholders – which they can then use to purchase items in the store. Forexample, ABC Bank might decide to extend its ATM points of presence within
Offsite Retail ATM Points of Presence:A Key Component Of Your ATM Strategy
cardtronics.com70%of consumers consider the location of ATMs important when deciding on an FIDieringer Research Group
a
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entirely different state than where the majority of its members are located – but where it has a sizeable demographic of other members that desire access to surcharge-free cash and whose accounts the credit union wishes to retain. Or consider a university-based credit union that wishes to retain the accounts of its alumni, or a credit union in the Upper Midwest that sees its snowbird
panels or digital topper screens and ATM screens with custom colors, logos and
retail store window signs, decals and more within the store, when those opportunities are available at a particular retail location.
Retail ATM Points of Presence: The Business Case
REDUCTION IN COSTS
EXTENDED ATM REACH
No capital investment is required for ATM purchases
Operation costs are reduced, because ATM management and operations become the responsibility of the ATM provider
Branch expansion requirements may be mitigated, reducing the need
such as CVS, Walgreens, Costco, Target and more - locations where cardholders regularly shop
Cardholders experience convenient and fast access to cash at numerous locations
Cardholders enjoy surcharge-free access to their cash at a wider choice of ATM locations
EXTENSION MARKETING
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ATM Providers: Finding the Right Fit
elect to use a third-party provider to extend your ATM points of presence. After all you are releasing your brand to the protection of someone else. It’s important, therefore, to select an experienced provider with the expertise amassed from both large and small ATM branding deployments – one that has been in
experienced provider should offer:
REFOCUS ON CORE BUSINESS
High visibility brand exposure in premium retail locations
Surcharge-free access for your cardholders
Intra-transaction marketing opportunities to all ATM users
Acting as mini-billboards, branded ATMs give cardholders the perception of extensive ATM availability – helping to retain existing cardholders and garner new ones
Customized ATM screens, as available, can relay marketing messages to cardholders about the FI’s other services
Branded ATMs provide an extension to current marketing strategies for creating awareness and driving new business
Branded ATMs offer a soft market entry into a geographic area to which the institution may later expand with branch locations
With an ATM provider operating and managing offsite retail ATMs,
day-to-day ATM management, technology upgrades and regulatory and compliance requirements or deal with idle cash or settlement and reconciliation. Management’s time is freed up to focus on and drive the institution’s core business objectives, especially growing its cardholder base.
IMPROVED COMPETITIVE POSITIONING
53%of online banking customers identified ATM access as a key choice criteria in choosing a bankcompete.com
In addition to the above, a host of other criteria may be desirable. For example, look for a provider that consistently explores new ATM ideas and innovations and brings them to market when the time is right.
In spite of the plethora of alternative digital payment options, cardholders still want and need access to cash to purchase a host of products and services. Financial institutions can meet that need by providing their own branch-based ATMs complemented by offsite, retail ATMs custom-branded with their logo and other marketing messages.
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About CardtronicsMaking ATM cash access convenient where people shop, work, and live, Cardtronics is at the convergence of retailers, �nancial institutions, prepaid card programs, and the customers they share. Cardtronics provides services to approximately 231,000 ATMs in North America, Europe, and Asia-Paci�c. Whether Cardtronics is driving foot traf�c for top retailers, enhancing ATM brand presence for card issuers or expanding card holders' surcharge-free cash access, Cardtronics is convenient access to cash, when and where consumers need it. Cardtronics is where cash meets commerce.
*2015 Cash Survey conducted by Edelman Berland and commissioned by Cardtronics.
Two-thirdsof survey respondents indicate that an ATM located close to home is a primary criterion for selecting an FI and 45% indicate an ATM located near to their workplace is important, with a similar number noting that the number of ATMs available overall is important to themMercator ATM Market Benchmark Report
