Audience

Belgian population Moviegoer0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

28.1

39,8(142)

22

25(114)

25.1

21(84)

24.4

13,4(55)

SG 7-8

SG 5-6

SG 3-4

SG 1-2

Source: CIM PMP 2013-2014

Social groups

Belgian population Moviegoer0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

48.851

(105)

51.249

(96)

Woman

Man

Source: CIM PMP 2013-2014

Sex

Belgian population Moviegoer0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

7.7

15,7(203)

9.9

22,4(225)14.9

21,3(143)

15.6

16(102)

51.8

24,6(48)

45+

35-44y

25-34y

18-24y

12-17y

Source: CIM PMP 2013-2014

Age

Source: CIM PMP 2013-2014

Belgian population Moviegoer0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

43.946,3(106)

56.153,7(96)

Dutch

French

Source: CIM PMP 2013-2014

Language

34% has an university graduation

Selectivity: 122

Source: CIM PMP 2013-2014

Education36% has an university degree

Belgian popula-tion

Moviegoer0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

28.6

35,7(125)

37.4

36,7(98)

34

27,5(81)

Primary + lower secondary

Higher secundary

College and university

Belgian population Moviegoer0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

30.1

36,1(120)

69.9

63,9(91)

No Kids

Kids

Source: CIM PMP 2013-2014

Families with Kids vs No Kids