Berghaus allow you to get out in hazardous weather when others can’t.

Berghaus

Berghaus TV.

The ad starts off with a close up of a very happy middle aged man.

The shot slowly pans out to reveal he’s in a pub enjoying a drink.

Continuing to pan out, it reveals that the pub is empty.

V/O (mans voice drunkenly slurs): Just me and my own bersonal par staff.

Finally panning out to a shot looking through the window of the pub showing the hazardous conditions, then the strapline appears.

Berghaus Ambient.

A mannequin would be placed next to Nelson looking as if they are posing for a photograph. The message being that you when wearing Bergahus, you have London to yourself in extreme weather.

Berghaus Poncho.

The poncho would give you the opportunity to get out in bad weather.

Washing powder box.

Represents staying in to do mundane tasks such as cleaning clothes.

Berghaus Direct Mail.

When bad weather hits Britain, most of us are stuck indoors doing mundane housework. We would send a mock washing powder box, which contains a poncho made by Berghaus, allowing the user to get out and make the most of an empty Britain.

Berghaus Ambient.

Vinyls would be placed around clothes shops to indicate a benefit of shopping on your own with the help of Berghaus.

Changing room.

Checkout queue.

Twitter and Foursquare.

Using Foursquare on twitter, Bergahaus would offer the first person to check in to a specified location e.g. Harrods, the chance to shop alone for 30 mins, showing the benefit of being able to get out using Berghaus when others are stuck inside.