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BERKSHIRE COMMUNITY COLLEGE BRAND GUIDELINES WWW.BERKSHIRECC.EDU
BCC BRAND GUIDELINES
BERKSHIRE COMMUNITY COLLEGE BRAND GUIDELINES
WWW.BERKSHIRECC.EDU
BCC BRAND GUIDELINES
WHY SHOULD I CARE ABOUT BRAND GUIDELINES?Brand guidelines help ensure consistency among BCC’s core messages, visual branding, and other brand elements. Over time, these elements become ingrained in the minds of consumers, and they’re more likely to remember the BCC brand, helping us become easily recognizable across marketing channels and touch points. Brand recognition in turn helps build a strong association between BCC’s core messages and values and the visual elements of our brand, sets us apart from the competition, and builds trust and loyalty.
OK, BUT DOES IT REALLY MATTER IF I USE THE OLD LOGO?
Yes. Using the old logo hurts BCC’s brand consistency. It also makes us look unprofessional, unorganized, and out-of-date. Our current logo can be downloaded at www.berkshirecc.edu/marketing.
BCC BRAND GUIDELINES
REQUESTING MARKETING MATERIALSAll job requests must be submitted through our online form at www.berkshirecc.edu/jobrequests. Someone from the marketing department will reach out to you within two business days of your submission to plan the next steps of your project.
MINIMUM REQUIRED LEAD TIMES
Color Copy Requests — 1 Week
Social Media Posts — 1–2 Weeks
Digital Signage — 2 Weeks
New Web Page — 3 Weeks
Printed Material, Internal — 3 Weeks
Event Publicity — 3–4 Weeks
Press Release — 3–4 Weeks
Printed Material, External — 5 Weeks
Publication — 6–8 Weeks*
*A NOTE ON PUBLICATIONSAll content for your publication needs to be submitted with your initial job request form so the content can be proofed and edited by the marketing team before design begins. This process will help ensure your project is completed on time, of the highest quality, and that written copy is consistent with that of the College.
BCC BRAND GUIDELINES
TYPOGRAPHYAll printed materials designed by BCC Graphic Designers utilize the font family Verlag. Accent fonts may be used when appropriate.
Verlag Extra Light / Verlag Extra Light Italic
Verlag Light / Verlag Light Italic
Verlag Book / Verlag Book Italic
Verlag Bold / Verlag Bold Italic
Verlag Black / Verlag Black Italic
Verlag Compressed Extra Light / Verlag Compressed Extra Light Italic
Verlag Compressed Light / Verlag Compressed Light Italic
Verlag Compressed Book / Verlag Compressed Book Italic
Verlag Compressed Bold / Verlag Compressed Bold Italic
Verlag Compressed Black / Verlag Compressed Black Italic
Verlag Condensed Extra Light / Verlag Condensed Extra Light Italic
Verlag Condensed Light / Verlag Condensed Light Italic
Verlag Condensed Book / Verlag Condensed Book Italic
Verlag Condensed Bold / Verlag Condensed Bold Italic
Verlag Condensed Black / Verlag Condensed Black Italic
BCC BRAND GUIDELINES
COLOR PALETTEThe BCC color palette consists of, but is not limited to, the colors below. The Marketing Department may add new colors to the palette as long as they work with these colors.
c11 m16 y91 k0#e6ca3b
c69 m35 y15 k0#558eb6
c70 m10 y32 k0#45afb2
c0 m50 y93 k0#f7942a
c93 m87 y37 k30#2a3059
c70 m27 y36 k1#53969c
c8 m69 y80 k0#e16f45
c55 m78 y48 k36#5f384b
c58 m0 y33 k47#387b74
c0 m90 y67 k0#3ef3d4e
c30 m75 y50 k9#a95863
c84 m55 y47 k25#2e5764
BCC BRAND GUIDELINES
LOGOThe BCC logo is a building block of our brand. Using it consistently according to our guidelines is integral to building brand consistency.
ACCEPTABLE VARIATIONSUse the black and white logos when possible.
MINIMUM SIZEThe logo should never be reproduced at less than one inch in width to ensure legibility.
BLACK
WHITE
TWO COLORGreen (PMS 348), Blue (PMS 293)
BCC BRAND GUIDELINES
Do not alter the color.
Do not stretch or distort.
Do not apply special effects.
Do not alter the composition.
Do not cut off any portion. Avoid placing the logo too near the edge of printed material.
Do not recreate any artwork.
Berkshire Community College
Do not change the transparency.
Do not use a low-quality/fuzzy image.
Do not use old versions of the logo.
Do not use on a patterned background.
DO NOT use a JPEG on a non-white back-ground. Use the EPS or PDF version of the logo instead.
Do not enlarge the logo excessively. Always leave adequate surrounding space.
LOGO NO-NOs
BCC BRAND GUIDELINES
SECONDARY LOGOSLOGOS FOR DEPARTMENTS, ORGANIZATIONS AND EVENTSSeveral BCC departments, organizations and events have their own visual identities. Going forward, the Marketing Department will not be designing any new logos. The strongest indicator of the BCC brand is the logo, and a plethora of unique logos only weakens the BCC brand overall. The Marketing Department can design icons or symbols to be used in conjunction with our standard logo that represents your area.
DEPARTMENTAL LOGO EXAMPLES
OTHER VISUAL IDENTITIES
BCC BRAND GUIDELINES
BURKE, THE BCC FALCON MASCOTAnother element of the BCC brand is Burke, our falcon mascot. Both illustrations and photos of Burke can be used to strengthen the BCC brand and promote school spirit.
BCC BRAND GUIDELINESWWW.BERKSHIRECC.EDURev. Apr 2020
BCC BRAND GUIDELINES
OVERARCHING BRAND ETHOSAll job requests must be submitted through our online form at www.berkshirecc.edu/jobrequests. Someone from the marketing department will reach out to you within two business days of your submission to plan the next steps of your project.
FUN EXPLORATION FLEXIBILITY
PERSONALITY TRAITS BRAND IS BUILT ON
