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Berlitz Cross Culture Training

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BCC Part One Capabilities & Trainers
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Page 1: Berlitz Cross Culture Training

BCC Part One

Capabilities & Trainers

Page 2: Berlitz Cross Culture Training

BCC Capabilities

Agenda

Trainer Certification Process

Consultant Network

Page 3: Berlitz Cross Culture Training

Our Mission

BCC is committed to providing

international communication

and innovation strategies for

today’s global leaders through

the use of competent cultural

consultants, customized

programs, up-to-date research,

and cutting edge content.

Page 4: Berlitz Cross Culture Training

Berlitz Cross CulturalBerlitz Cross Cultural1994Cross -Cultural Division

Cross-Cultural

BCC History

2005Berlitz Cultural Consulting

Page 5: Berlitz Cross Culture Training

•COI Assessment•Cultural Model•Country Specific Content•On-line Solutions•Mobility Clients

April 2008 Berlitz acquired TMC2008 Berlitz acquired TMC

•Expanded Trainer Network•Global Marketing Channels•Internal Support•Language Services

Page 6: Berlitz Cross Culture Training

BCC Programs

Page 7: Berlitz Cross Culture Training

Program Options

• Expatriation• Repatriation• Youth programs

International Assignment Programs Cultural

• Intercultural Business Skill• Team Building• Cultural Awareness

Business Seminars

Cultural Navigator &

Cultural Orientations

Indicator(COI)

Page 8: Berlitz Cross Culture Training

Linking Mobility to Talent Management

Talent International Talent Management

International Assignments

Global Leaders

Page 9: Berlitz Cross Culture Training

30%

40%

50%

60%

70%

Effectiveness of CC Programs for Success

79% Great to Good Value

0%

10%

20%

30%

Great

Value

Good

Value

Neutral Poor No Value rate the value of cross-cultural preparation for expatriate successBrookfield Global Trends Survey 2009

Value

Page 10: Berlitz Cross Culture Training

Reasons for Filed Assignment

• Partner dissatisfaction11

• Inability to adjust2 2 • Family concerns33

Brookfield Global Trends Survey 2009

Page 11: Berlitz Cross Culture Training

International Assignment

� Individuals and/or spouse/partner relocating abroad.

� 1 or 2 days � 1 or 2 days

� Pre departure or post arrival

� Can be delivered with both employee and partner or split

Page 12: Berlitz Cross Culture Training

International Assignment

� Smooth integration into the new culture for employee and family.

� Develop a deeper understanding of values, behaviors and attitudes of the target culture; and a working knowledge of social and and a working knowledge of social and business protocol and etiquette.

� Become aware of one’s own personal cultural preferences and how they might affect one’s interactions.

� Develop an understanding of the importance and complexity of culture in business

Page 13: Berlitz Cross Culture Training

Repatriation

•Designed for individuals who will be returning home after living abroad

•Before returning home or immediately after returningimmediately after returning

•Employee and spouse/partner.

•One Day

Page 14: Berlitz Cross Culture Training

Repatriation

� Gain an understanding of the process of readjustment to life and work upon returning home and develop an action plan for success.

� Create strategies for overcoming reverse culture adjustment

� Re-integration into the local community

� Focus on individual and family adjustment concerns as well as on the returning employee’s business requirements for professional success.

� Strategize methods to incorporate international skills gained while abroad and apply them to your current position.

Page 15: Berlitz Cross Culture Training

Youth Programs

Age-appropriate, creative, interactive modules to prepare children for the relocation adjustment.

7-17 years 7-17 years

Page 16: Berlitz Cross Culture Training

Youth Programs

�Create an understanding of the new culture�Help children and teenagers deal, in a positive way, with their feelings and concerns about moving to a new culture and leaving family and friends behindfamily and friends behind�Give children an idea of what school will be like in the new culture�Provide an overview of typical activities that children and teenagers of the host culture enjoy�Create strategies for making the most of living in a new culture�Develop a positive sense of adventure about their time abroad

Page 17: Berlitz Cross Culture Training

Program Design

Long term assignees

Short term assigneesShort term assignees

Frequent business travelers Frequent business travelers

Localized foreign nationals

Page 18: Berlitz Cross Culture Training

Program Length

• Half Day ProgramIndividual or Group

Individual or Group

Individual or Individual or • One-Day ProgramIndividual or Group

Individual or Group

• Two-Day ProgramIndividual or Group

Individual or Group

• On-lineVirtualVirtual

Page 19: Berlitz Cross Culture Training

Trainer Network

Worldwide Capabilities � Experienced CC trainer

� International living and working experience

� Advanced degrees in human studies area

300+ Trainers / 45 Countries / 500+ Centers

studies area

� International corporate training experience

� Demonstrated strong counselling skills

Page 20: Berlitz Cross Culture Training

Trainer Selection

�Program location�Participant country of origin and destination�Language of communication�Industry of participant’s organization;

Finance, Pharmaceutical; Petrochemical, Automotive…... �Job position within organization; �Job position within organization; � CEO, President, VP, manager�Age, gender, marital status�Previous international experience

Page 21: Berlitz Cross Culture Training

Trainer Certification

Step 1 – Complete the Online BCC Policies and Procedures Certification There are a series of quizzes throughout and a final test that you must score above 80% to move to the next step. Maximum of two attempts to pass. . (Time commitment is approximately 2 hrs)

Step 2 – Complete the Online Cultural Orientations Model (COM) and Cultural Orientations Indicator (COI) practitioner certification You will need pass the final Mastery test with a score of 80% or above. You will need pass the final Mastery test with a score of 80% or above. Maximum of two attempts to pass. (Time commitment is 8 hrs)

Step 3 – Contract - Once you have completed both certifications you will receive a contract from BCC . You will need return a signed copy.

Step 4 – Participant Manual Review - Upon receipt of your signed contract we will send you a Berlitz International Assignment Manual. We will set up a phone call to review the (Time commitment is approximately 1 hour via phone.)

Step 5 – BCC will send you a certificate of completion and you will be entered into our Consultant database to be assigned programs based on client need, expertise and geographic area.

Page 22: Berlitz Cross Culture Training

Questions

Page 23: Berlitz Cross Culture Training

BCC Part Two

Content Overview

Page 24: Berlitz Cross Culture Training

Agenda

Program Overview

Page 25: Berlitz Cross Culture Training

� Address key concerns and questions

� Illuminate participants’ own behavioral styles stemming from their national culture, work environment, and personal profile

� Enhance awareness of social & business protocol in new culture

� Discuss adjustment process and its impact on family

Program Objectives

� Discuss adjustment process and its impact on family

� Gain insight into the underlying values and how these shape attitudes and behavior

� Learn more about the ways in which the target culture communicates, manages, and works to achieve goals

� Develop concrete strategies to ease adjustment, maximize opportunities, enhance career development, and provide for a smoother expat & repatriation process

.

Page 26: Berlitz Cross Culture Training

Individual Perspective

� Your own cultural baggage

� Your values beliefs and behaviours as they relateto the host culture

� COI� COI

� Personal history and experience

� Adaptation, self and family

� Culture Shock

� Actions plans for living abroad

Page 27: Berlitz Cross Culture Training

COM-COI

Post War Economic Boom• Understand the importance and complexity of

culture in business.

• Develop a more comprehensive grasp of individual and organizational behaviors.

• Improve communication processes and structures.

• Adapt management practices to local demands.

• Appreciate difference in behavior from a cultural perspective.

• Prepare for difficult business challenges.

• Improve multi-cultural and global teamwork.

Page 28: Berlitz Cross Culture Training

� Social Etiquette

� History

� Geography

� People

= Harmony

National Culture

� People

� Economic system

� Political System

� Social Structure

� Basic Values

� Religion

� Education

� Philosophy

Page 29: Berlitz Cross Culture Training

Corporate Culture

� Meeting Protocol

� Decision Making

� Managing Conflict

� Entertaining

� Presentation Styles� Presentation Styles

� Information Sharing

� Establishing Credibility

� Leadership/Management

� Establishing Strong Relationships

� Communication Issues:Verbal/Nonverbal

Page 30: Berlitz Cross Culture Training

Resources (SME)

Determine if there is a need:Trainer Expertise Expectations of programLength of program.

Type of resource: Type of resource: Business Daily Living History

Finding the right resource:Language teachersTrainer contacts BCC database Searching externally

Page 31: Berlitz Cross Culture Training

• be country nationals of the target culture• have recently arrived from their country (no more than 1 year) OR• have arrived within the past 5 years AND return regularly (1-2 times

Resources (SME)

All Resources must:

• have arrived within the past 5 years AND return regularly (1-2 times per year)

• be fluent enough in the first language of the program participants to be understood easily

• be forthcoming, objective, enthusiastic and cooperative

Page 32: Berlitz Cross Culture Training

� Should be someone from the city or region where the participants will be living

� Should be within the general age group of the participants

Resources Daily Life

group of the participants� Should match with particular

participant needs such as being married, having children

� Should feel comfortable addressing issues of career/activities for a accompanying spouse/partner, religious concerns, medical issues, dietary issues, pets, etc.

Page 33: Berlitz Cross Culture Training

Must have professional business experience (management level or above) in the focus country, preferably at a level equal to or higher than that of the relocating employee

Resources Business

If possible, should be in the same industry of the participants’ company

Page 34: Berlitz Cross Culture Training

Questions

Page 35: Berlitz Cross Culture Training

Thank You


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