Bernhard Wolf, Head of Investor Relations dbAccess German, …€¦ · © GfK 2016 | dbAccess...

1© GfK 2016 | dbAccess German, Swiss & Austria Conference - Berlin, 8th – 10th June 2016

Bernhard Wolf, Head of Investor RelationsdbAccess German, Swiss & Austria Conference - Berlin, 8th – 10th June 2016


This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way securities of GfK SE or any of the companies that are members of the Group at present or in the future, nor does it form part of such an offer and it should not be understood as such. The presentation or any part thereof should not form the basis for a contract for the purchase or subscription of securities of GfK SE or any of the companies that are members of the Group or represent a guarantee in connection with such contract. All the information contained in this presentation has been established with care. Nevertheless, we cannot guarantee its reliability or completeness and the information contained herein should not be deemed as a guarantee in this respect. The information contained in this presentation may be supplemented, amended and updated. Certain statements made herein may express future expectations, which are based on current opinions and assumptions of the management and are subject to foreseeable and unforeseeable risks and uncertainties. Actual results, performance and events may differ considerably from the statementsexpressed in the present information, partly due to changing business or market conditions and to the growth prospects forecast by the management of GfK SE. These and other factors may have an unfavorable impact on the results and financial consequences describedin this presentation. GfK SE does not undertake to update or revise statements on future developments, on the basis of new information, future events or for other reasons. You should not rely on statements made about future developments, which simply express expectations as of the date of this presentation. This document does not constitute an offer of sale of securities in the United States of America. Securities may not be offered or sold in the United States of America without registration or exemption from registration in accordance with the U.S. Securities‘ Act of 1933 in its currently valid form.

Disclaimer


Agenda

GfK. Growth from KnowledgeGfK. Growth from Knowledge1

Q1 2016Q1 20162

GfK‘s two SectorsGfK‘s two Sectors3

Productivity improvementsProductivity improvements4

2016: GfK in the future and guidance2016: GfK in the future and guidance5

AppendixAppendix6


GfK – Growth from Knowledge


GfK – “Growth from Knowledge”

GfK makes research matter by delivering the future.

In a digitized world, we are the trusted source of relevant market and consumer information that empowers our clients to make smarter decisions.

As thought leaders in our industry, we have a deep understanding of consumer experiences and choices.

We are 13,500 passionate experts with more than 80 years of data science experience and German heritage. We deliver globally with vital insights into local markets in 100 countries.

We turn research into business opportunities. Through innovative systems and partnerships, we integrate on- and offline data to support Growth from Knowledge.

Our goal is simple: enable our clients to create winning strategies to enrich consumers’ lives.


GfK business model

� Profound industry knowledge

� Customer and consumer proximity

� Innovative solution know-how

� Data & marketing sciences

� Leading technology for crossdevice measurement

� Scaling digital platform forproject business

� Virtualization of shoppingexperiences

� Scaling cloud environment fordata processing and dataintegration

� Harmonized and automated processes

� Synergies both within market and internal structures

� Globally scaling products and services

� Data partnerships

Added value for our clients


One GfK: Business Model for Global Scale & Results

Two sectors for “what” and “why”

Consumer Choices(WHAT)

Consumer Experiences(WHY)

Point of Sales Measurement

AudienceMeasurement

MobileMeasurement

Cross-MediaMeasurement

Brand & Customer

Experience

User ExperienceMeasurement

CommunicationsMeasurement

Market Opportunity& Innovation

Digital Market

Intelligence

Data Partnerships

Data Integration Platforms

Data & Marketing Science

Delivering on clients' needs

Speed – Insights with Impact – Data from all Sources – Proven ROI


The two sectors are reflecting our client needs

From client needs ... ... to strong GfK offerings … . .. grouped in two sectors

WHAT do consumers buyWHEN and WHERE?

WHAT do consumers WATCH/HEAR/READ?

Point of Sales Panels

Audience Tracking

Consumer Choices

• Market sizing/currency• Convergent media and

sales channels• 47% of sales,

78% of income1:

WHY do consumers buyand WHAT do they want?

HOW do consumer (segments) behave and buy?

Custom Research

Consumer Panels

Consumer Experiences

• Attitudinal information• Sustainable access

to consumers• 53% of sales,

22% of income1:

1 Adjusted operating income, w/o sector other

1 Adjusted operating income, w/o sector other

Sales AOI

Sales AOI


Today´s business areas of GfK at a glance

Integration

Margin improvement

Stagnation and price pressure in the market

Ad hoc research“Follower”

Syndicated business

Big Data

Saturation

Consumer panel“Quality leader”

Global coverage

Additional analytic methods

High investment costs

PoS Measurement“Global leader”

Innovation

Cross media competency

Size/little presence in US

Media measurement“Agressor”


Q1 2016


Sales growth in % for Q1 2016

1 Data Investment Management segment isolated. Comprises Kantar, TNS, Millward Brown and The Futures Company, among others. Comparison analysis on revenue basis

GfK and Peers

0.9

-0.6

1.8

5.2

2.0n/a

1.93.7

n/a

6.1

0.5

5.0

Data Investment Management1

Ipsos does not report growth at constant FX rates

Nielsen does not report organic growth

Total Organic At constant currency


Consumer Choices Highlights in Q1 2016

ConsumerChoices(CC)

Growth• Strong organic growth of 9.8%. FX effect -1.7%• Margin down -1.1 pts

Point of Sales Measurement• Solid growth in core product categories (MDA/SDA, Telecom), established clients, all

regions except CEE/META• Strong development in China mainly based on IT and Domestic Appliances despite

weaknesses in underlying PC and MDA markets • Ongoing expansion of the Trends and Forecasting business

Media MeasurementTAM Brazil:

• GfK accomplished the setup of its TAM services with minimum 6000 households in 15 main cities, reporting overnight and in real time

• Data delivery to the broadcasters and revenue recognition since October 2015• Certain contractually required milestones (e.g. in-tab sample size) to be improved

before Go-Live Kingdom of Saudi-Arabia: Data delivery to customer and revenue recognition since January 2016Singapore: Panel build-up on track, TV-Panel delivered on time; mobile/online build-up ongoing; first revenue recognition expected for Q2 2016


Consumer Experiences Highlights in Q1 2016

ConsumerExperiences(CE)

Margin improvement• Organic growth of -6.0% (Total growth: -6.9%; FX effect -2.9%)• Margin up by 1.1 pts• Efficiency and portfolio realignment efforts yielding AOI and margin

improvement despite smaller revenue base

Business Performance• Weak order book and pipeline coming into the year • Reductions and consolidations of spend in a few key clients; overall positive

developments in Consumer Goods and Finance Industries but offset by declines in Technology

• Pick-up seen in Latin America and CEE/META but challenges in China and the mature markets

• New branded product wins occurring but not nearly as quick as planned reductions in lower margin work

Global branded products contributing 46% of sector sales


GfK Group with ongoing organic growth

Rounding differences possible

• Organic growth of 0.9% – driven by sector Consumer Choices

• Recently acquired NORM and Netquest are main drivers of inorganic growth

• Headwind from foreign exchange rate of -2.4%

• Adjusted operating income grew by 5 m€ with margin improvement of 1.4pts

• Consumer Choices margin down -1.1pts driven by TAM Brazil

• Consumer Experiences ongoing margin improvement of +1.1pts

In m€ Sales Growth rate in % AOI Margin in %

Q1Actual2016

Total OrganicAcqui-sitions

FX effectActual2016

∆

2016/2015Actual2016

∆

2016/2015

Consumer Choices

169.9 8.1% 9.8% 0.0% -1.7% 27.5 0.3 16.2% -1.1pts

Consumer Experiences

190.5 -6.9% -6.0% 2.0% -2.9% 7.7 1.6 4.0% 1.1pts

Other 0.1 - - - - -3.0 2.9 - -

Group 360.5 -0.6% 0.9% 0.9% -2.4% 32.1 4.8 8.9% 1.4pts


622

Strong organic growth in Latin America and CEE/METASales in m€

North America Northern Europe

In % Q1

Total -2.6

Organic -3.2

FX +0.2

74 72

2015 2016

In % Q1

Total -1.9

Organic -0.7

FX -1.6

136 133

2015 2016

CEE/META

In % Q1

Total 0.0

Organic +7.1

FX -7.1

29 29

2015 2016

Latin America

In % Q1

Total +19.5

Organic +44.9

FX -29.5

14 17

2015 2016

Southern & Western Europe

In % Q1

Total +0.4

Organic -2.9

FX -

63 63

2015 2016

Asia and the Pacific

In % Q1

Total -1.2

Organic +1.4

FX -2.6

46 45

2015 2016


AOI bridge GfK Group

8.9

Q1 2016Sales mix/phasing/other

1.6

Restructuring/Utilization

0.6

Depreciation(TAM)

-0.8

Q1 2015

7.5

Q1 2015 AOI margin compared to Q1 2016 (in pts)


Group – Staff Development

169

204

Q1 2016

+1%

13.639

Netquestacquisition

GSC ramp-up and Other

-139

Sector CE

SectorCC

-80

YE 2015

13.485

Productivity and Capacity management

Scope of consolidationand GSC

+154


Strong EBIT and total income improvement

In m€2015

Q12016

Q12016 vs. 2015Changes in %

Sales 362.5 360.5 -0.6

Gross income from sales 107.3 102.7 -4.3

SGA expenses -83.1 -73.3 11.7

Other operating expenses (net) -4.7 -1.9 60.1

Highlighted items 7.7 4.5 -40.9

Adjusted operating income 27.3 32.1 17.6

AOI Margin 7.5% 8.9% 1.4pts

Highlighted items -7.7 -4.5 40.9

Operating income 19.6 27.5 40.5

Income from participations 1.2 0.1 -89.3

EBIT 20.9 27.7 32.7

EBIT Margin 5.8% 7.7% 1.9pts

Financial result -6.6 -2.8 56.8

Income before tax 14.3 24.8 73.8

Tax on income -5.1 -9.3 -83.3

Tax rate 35.6% 37.6% 2.0pts

Consolidated total income 9.2 15.5 68.6

Earnings per share 0.17 0.40 135.3


Highlighted items

In m€2015

Q12016

Q1

Write-ups and write-downs of additional assetsidentified on acquisitions

-1.3 -1.0

Income and expenses in connectionwith share and asset deals

0 -1.7

Income and expenses in connectionwith reorganization and improvement projects

-5.1 -1.3

Personnel expenses for share-based incentive payments -0.6 -1.0

Currency conversion differences -0.5 1.0

Income and expenses related to one-off effectsand other exceptional circumstances

-0.2 -0.5

Total highlighted items -7.7 -4.5


Cash flow

In m€2015

Q12016

Q1 Changes

Consolidated total income 9.2 15.5 6.3

Amortization (incl. reversal) 15.3 17.0 1.7

Changes in inventories, receivables, payables 2.1 18.5 16.4

Others -1.4 3.6 5.0

Interest result 4.1 3.7 -0.4

Taxes paid -10.3 -11.7 -1.4

Cash flow from operating activity 19.0 46.6 27.6

CAPEX -20.3 -18.6 1.7

Acquisitions, other financial investmentsand asset disposals

-5.9 -22.1 -16.2

Free cash flow after acquisitions,other investments and asset disposals

-7.1 6.0 13.1

Cash flow from financing activity 36.3 191.2 154.9


1 Rounding differences possible

In m€ 1 31.12.2014 31.12.2015 Q1-2016 April 2016

< 3 Years 62% 53% 41% 16%

> 3 Years and < 12 Years 38% 47% 49% 84%

Total debt (gross) 389 437 635 461

Cash [93] [130] [324] [126]

Bank debt (net) 296 307 311 335

IFRS debt (net) 393 400 405

Net Debt to EBITDA (IFRS) 1.94 1.73 1.69

RCF/Credit Lines 279 286 296 286

31

1411

43 51

22

27

Funding structurein %

BondSchuldschein fixBank loans

Schuldschein floating

Maturity profile of financial debt and Net Debt to EBITDA improved


52 63 6855 59

2828 26

29 23

38 9

43

100 100

0

40

80

120

160

200

2013 2014 2015 2016e 2017e

118100

137

~ 180~ 180

We invested heavily in our Media Measurement expansion

Business Expansion Financial Investment including NPD deal 2015Replacement

TAM contracts in Brazil and KSA needed significant investment in panel set-up in 2014/2015

2016 Business expansion investment at reduced level due to TAM deals

Ongoing high investment in IT Infrastructure and Data & Technology

M&A placeholder in 2016/2017 at increased level (e.g. Netquest)

In m€


Depreciation/amortization will increase due to high investments

From 2016 onwards increasing depreciation/amortization is expected in Consumer Choices Sector due to� Audience Measurement projects� StarTrack/Neo

investment of the past � Business projects,

e.g. AutoCat, Health & Medical

Higher depreciation/amortization in Other reflects investment in ERP and IT Infrastructure as well as a revised reporting logic from 2014 onwards

Sector Others Sector Consumer ExperiencesSector Consumer Choices

1220 21 23 23

29

29 3039 4413

10 7

88

0

20

40

60

80

100

2013 2014 2015 2016e 2017e

5459 58

7570

In m€


GfK´s two Sectors


Consumer Choices: How to become and remain the currency


- Point of Sales Tracking -Our market insights drive clients decision


… we use quantified insights to track both current demand real-time and produce accurate forecasts of company’s future end-demand trends and quarterly reported metrics on a bi-weekly basis.

Point of sales tracking: Global sales data on millions of products

Global coverage(+90 countries) and

local market expertise

Point-of-sale datausing the world's

largest retail network

4.5 million productsin our database

Weekly, monthly, quarterly reporting

Constantly adding new categories (e.g. wearables)

Volume, value, features, pricing, distribution…


The top products – as % of our sales*

Telecom

IT

Consumer Electronics

Entertainment

Photo

Products

MDA/SDA

Others

15%

14%

13%

6%

3%

24%

Percentage

25%

* POS Tracking


Modeling based on sell-in data does not accurately predict demand…

…failing to provide a third party picture of true consumer end demand.

Shipment data forecasts

Seasonality

Market sizing

Validity

Significant seasonality differences in shipments versus end-user demand

Many shipments don’t remain in the country so result in an overstatement of the addressable consumer market

Shipment data often available on a regional level and country shipments may be estimated

Point of sales (POS) data forecastsversus

POS data are consumer sales onlyfrom a validated outlet channel

POS data is fact-based

Weekly POS data allows faster reaction to changing market trends

?


GfK data & technology proof point

StarTrack Point of Sales Tracking Platform

Demand

Data

Technology

• Mass processing of global retail tracking datafrom approx. 400.000 shops

• Automated generation of >2 million market reportsand deliverables for industry & retail clients

• Ad-hoc analytics for >13.000 daily users

• Unique global GfK taxonomy for products and shops• Flexibility to process thousands of input formats• Flexibility to code a great variety of products and articles• Advanced data masking and security treatment• Automated extrapolation and quality control

• Single, global production system• Web portal & analytical self services for clients• IBM Cognos query engine, custom dashboards• Oracle DB, HP+DELL, EMC Disk Storage,

IBM & VIOLIN Flash Storage• 7x24 operations

• StarTrack• 600 product groups

• 10m products

• 400k retailers

• >15b fact records

• >60TB raw data

• >400TB storage


- Media & Entertainment data -The currency for ad spending


Why: Every media and advertising economy needs a common trading currency

for buying and selling advertising that is trustworthy, transparent, consistent, and acceptable to both buyers and sellers, by means of continuous electronic quantitative measurement of media usage:

ShareA program’s audience as the proportion of total TV sets in use at that time within a designated market

RatingsTotal viewership of a TV program within a designated market

ProfileAge, gender, income, area and other demographic and behavioural characteristics of viewers

Benefits

To measure and improve the effectiveness of airtime trading

Com

mer

cial

To measure station and program performance

Pro

duct

ion

Factors

Media currency


Audience measurement contracts have their own DNA

Long negotiation periods:typically 12 - 24 months

"All-or-nothing"long contract periods: 3 - 7 years

Price competitive markets

Syndicated and JIC approach

"In or Out" positioning anddifferentiation as winning factors

Hardware not any longerthe selling factor

Stable Revenue

base

Differentiators

Building trust• E.g. Safeguarding TAM Guideline

Innovation/thought leadership• Driving the future• Move to digital

Commercial excellence• Strengthen negotiation skills

to secure growth und ensure profitability

Global capabilities• Focus on own hard- and software and

standardized processes


GfK-Router

Cable- / DSL- / Sat-Connection

GfK Ethernet LAN

Ethernet LAN(DHCP)

GfK WirelessLAN

WirelessLAN

Residential Gateway

(Modem + Router)

The GfK Router connects to the existing Router through a regular Ethernet cable and creates its own WiFi local network.


Audience Measurement global presence

Middle East

Kingdom of Saudi Arabia (TV)

Africa

Morocco (TV)

Asia and the Pacific

Australia (Radio)New Zealand (Radio)Singapore (TV, digital)Malaysia (Radio)

Europe

Austria (TV, Radio)Belgium (TV, Radio)Germany (TV, Radio)Italy (Radio)Lebanon (TV)Netherlands (TV, Radio)Portugal (TV)Romania (Radio)Ukraine (Radio)Switzerland (Radio)Sweden (Consultancy on TV, Radio, Online)

North America

USA (MRI)

Latin America

Brazil (TV)


- Cross Media Measurement -Closing the loop


Average 8 hours and 41 minutes of media consumption and device use a day!

Helping advertisers and media owners thrive ina complex media landscape

� Consumers have more media choices than ever before� More connected devices provide more opportunities to view� Online media consumption happens anywhere there’s internet� Fewer ‘traditional’ viewing occasions� Rapidly growing data trail of media and product use

BARB December 2014, TV viewing in home on a TV set. RAJAR Q4 2014 Average hrs per listener. OFCOM 2014 Communication Market report

4 hoursa day

TV

1.5 hours a day

PC tablet, smartphone

3 hoursa day

Radio


GfK Crossmedia Link: Single source measurement covering digital and non-digital channels

All measured on our Crossmedia Link platform

Device Behaviors(On-device behavioral measurement)

TV (passive and survey), Print, Magazine & Radio Behaviors(Survey media data)

Other Datasets(Purchase data, demographics, lifestyle data)


Crossmedia Link can add value on three levels:

� Measure cross media exposure� Maximize your media mix � Realizing true value of

incremental reach

Crossmedia measurementGfK single-sourcedata across all devices

� Enhanced segmentationand targeting

� Programmatic advertising� Campaign/Audience

validation

Big data integrationThird party, census, network, planning data

� Brand Lift� Sales Uplift � Purchase Journey � ROI

Crossmedia effectiveness GfK purchase data, GfK survey data , client transaction data


Ads in TV Mobile

Online Purchases

GfK Crossmedia Link

GfK Crossmedia Link: Cross-media measurementand buying behavior in a single-source panel

3 countries added, now 10 countries total

Contracts with anchor clients in 7 countries

Access to more than 65,000 single-source panelistswith passive internet behavior measurement

Data handling and operations via One Global Service Center

Single-source panels used as reference layer

Globally scaling project

Double digit sales growth in 2015

Progress 2015


Consumer Experiences:DRIVE: A end-to-end platform, digitalizing theprocess chain


GfK DRIVE is moving beyond a portal supporting survey-based tracking, toward a fully integrated data management system

Modular deploymentmade flexible and easy

One Seamless Platform allowing data integration and fusion between GfK or

non-GfK data sources: no project-related data silos

“Next Generation” technology capacity and database for near

real time deliveries

Connecting People in one single interactive platform and facilitating

your life with intuitive and easy usage

End-to-end digital platform increasing efficiencies, consistency and quality

It is an all in one agile, dynamic, real-time, with interactive visualization, that provides multi-source data capture, data management, reporting and analytics


• Global BACE team adopted the Drive platform for their products

• > 30 Echo and more than > 50 continuous brand and communication products

• Operations centralized in service center


ECHO example


SCALABLE PRODUCTS

A whole new level of service for clients, wherever and whenever via tablet or PC

Platform-business: Major products added to “Drive” platform

Most prominent clients

GfK EchoTracks and improves the experiences of customers in real-time

GfK Brand VivoFlexible, cost-effective and real-time access to brand metrics

GfK Experience EffectsFlexible, cost-effective and real-time access to brand communication metrics

Launched in 2013

Currently >25 international clients from Finance, Automotive, Technology & other industries

Launched in Q4 2015

Available in all regions (some limitations in APAC)

Launched in Q4 2015

Available in all regions (some limitations in APAC)


Productivity improvements

March 2016


Consumer Experiences productivity improvements

2004 2008 Q1 2016

unknownShare of revenue from branded products

Data collection platforms

Complexity reduction

Share of data collection through digital methods

unknown 46%

20 16 2

100+ 80 6

5% 30% ≤ 75%


Operational progress: reduction of complexity

In 2015 number of legal entities reduced to 182 Basis for further consolidation

ReductionExpansion Entities as at Dec. 31st

Cross ownership with The NPD Group unwound and replaced with strategic partnership agreement

� Opens leeway for further mergers of subsidiaries

� Share of earnings attributable to minority interests (before impairments) declines from 17 % (2014) to 5% (2015)

Number of legal entities Cross ownership unwound

224209 203 201

189 184 182

6

810 11

4 9

21

14 1223

9 11

150

175

200

225

250

2009 2010 2011 2012 2013 2014 2015

-19%


The NPD Group – GfK cross ownership unwinding

� Share of earnings attributable to minority interests (before impairments) declines from 17 % (2014) to 5% (2015)

� EPS will increase due to reduced consolidated total income attributable to minority shareholders

Financial benefits to GfK SE shareholders

� Simplification of GfK’s group structure, governance and management complexities (no longer NPD minority rights)

� Path to realization of “One GfK” Strategy cleared (ideally one legal entity per country)

Operational benefits to GfK

� Complete unwinding of cross ownership

� Establishment of new contractual strategic partnership

New partnership

� GfK and The NPD Group (NPD) started to cooperate in 1980‘s

� Cross ownership structure: � NPD held 5% in GfK RandT D and indirectly its

subsidiaries (plus additional direct minority investments)� GfK held 25% in NPD Intelect, LLC, USA

and two further minority interests

� Cross dividend payments approx. net each other

History


2016 – GfK in the future and guidance

March 2016


One CCO per Sector

� full sector accountability (P&L, product portfolio, client delivery, external reporting)

“One GfK” approach reflected in Management Board setup

One MBM per Region

� steer region(s) to deliver sector and cross sector targets

� drive “One GfK”

One GfK Industries

� drive GfK’s global and cross sector offering via a top down approach

One GfK Operations

� manage Operations processes and services

� ensure high quality and deliver on client needs

Christian Diedrich Chief Financial Officer

David KrajicekChief Commercial Officer

Alessandra Cama Chief Operations Officer

Dr. Gerhard HausruckingerChief Commercial Officer

Matthias HartmannChief Executive Officer


Focus 2016

Consumer

ChoicesConsumer

Experiences

Deliver on TAM projects

Expand GfK Crossmedia Link

Drive PoS Measurement innovation

Grow value added services

Drive multi-channel commercial activation

Integrate NORM & Netquest

Push branded products

Increase efficiency

Efficiency – Reduce operation costs

Quality – Increase perceived client quality

Speed – Speed up time to market

Digital Innovation – Build digital panels and raise data innovation

Operations

GfK

GroupUse benefits of “One GfK“

Use benefits of Operations

Reduce complexity

Active product portfolio management

with digital focus


Guidance 2016

• The year started in line with expectations. Sales coverage as at the end of March 2016 was

60.8% of predicted annual sales (2015: 60.4%), which is well in line with historic range of 56%

to 63% over the last 5 years.

• In 2016 the Group anticipates a modest organic growth higher than in the previous year and

above the market research industry.

• The AOI (Adjusted Operating Income) margin should increase considerably.

Start of the year 2016

Guidance


Appendix


0.46

0.30

0.48

0.65 0.65 0.65 0.65 0.65

20.217.8

20.7

26.9

37.0

32.730.1

29.6

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

2008 2009 2010 2011 2012 2013 2014 20150

5

10

15

20

25

30

35

40Dividendin €

Pay-outratio1)

in %

Net Debt / EBITDA 2.51 3.14 2.14 1.63 2.38 1.90 1.94 1.73

EPS (excl. Goodwill impairments) 2.04 1.42 1.99 2.06 1.43 1.66 1.79 2.09

EPS (incl. Goodwill impairments) 2.04 1.42 1.99 2.06 1.43 -1.48 0.16 1.01

Dividend per share Range of pay-out ratio Pay-out ratio1)

Dividend proposal: €0.65 per share, unchanged

1) Pay-out ratio as percentage of consolidated total income adjusted by the following goodwill depreciation: 114.6 m€ (2013), 59.5 m€ (2014) resp. 39.4 m€ (2015)

0.70

0.60

0.50

0.40

0.30

0.20

0.10

0.00


GfK Verein56.46%

Europe (w/o Germany)6.79%

Germany4.85%Retail

3.50%

UK & Ireland20.33%

North America7.88%

Mgmt. Board and Supervisory Board0.03%

Institutional Investors

40.01%

Rest of the World 0.16 %

Retail investors in Germany onlyFigures arise from a total outstanding no. of shares: 36,503,896Source: NASDAQ OMX - Data as at January 31st 2016

Shareholder structure


GfK Investor Relations [email protected]://twitter.com/GfK+49 911 395 – 2012

STAY IN TOUCH WITH US


Key financial dates to remember

H1/ Half Year Results 2016 August 12, 2016 Available online on gfk.com

Q3/ Nine Months Results 2016 November 14, 2016 Available online on gfk.com

Trading Statement January 31, 2017 Available online on gfk.com

Annual Report 2016 Accounts Press conference

March 14, 2017 Available online on gfk.com

Q1/ First Quarter Results 2017 May 15, 2017 Available online on gfk.com

Annual General Meeting May 18, 2017 Fuerth/GE

H1/ Half Year Results 2017 August 14, 2017 Available online on gfk.com

Q3/ Nine Months Results 2017 November 13, 2017 Available online on gfk.com

Please contact [email protected] for further information on any of the publications or events


Events to remember

DB German Swiss & Austrian Conference

June 8, 2016 Berlin/GE

Roadshow June 22, 2016 New York/US

Please contact [email protected] for further information on any of the publications or events

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