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STEPHANIE BERNSTEIN Social Media Marketing
Coordinator Student Affairs Marketing
2015-2016 School Year, Portfolio
Accounts
Norris Center
• Facebook • Twitter • Snapchat • Instagram
Smart Dillo • Facebook • Twitter • Snapchat
From left, clockwise: Facebook, Twitter, Instagram
Facebook Terminology • Reach: the number of users who viewed
the post in their newsfeeds • Engagement: the number of users who
clicked to expand the post, liked or commented
Snapchat
Content Customization: - Witty captions - Geofilters
- Weather, locations, events, etc.
à In 2016, Snapchat following grew by 100+ users by implementing Snapcode marketing campaign around Norris Center.
Snapcode: other users can scan this image on the app or printed to follow the
account
ListServs Goal: Address the student body in a casual, informative and relatable way
Pop culture reference
Total Opens
We decided to come up with an April Fools’ joke…
“Swimming Pool to Open on Norris
East Lawn”
Final Note:
Student Affairs Marketing has given me so much real-world work experience. I’ve learned valuable skills in
social media management, marketing analytics, communication strategies and project implementation.
But more importantly, I’ve learned teamwork, time
management and responsibility. I’ve found a team of creative, talented, hilarious individuals who make me
excited to walk into my work-study job each day.
I’m grateful for the opportunity to have joined the SAM FAM this year, and look forward to more laughs, memories and accomplishments with the team.
Stephanie Bernstein
Thank you!