Berrymans Lace Mawer and The Prince’s Trust

working together to change young lives

Annual Partnership Report 2009

Hello and welcome to this year’s annual

report. My name is Lisa Daly and on behalf of myself and all

of the young people helped by The Prince’s Trust,

thank you so much for your continuing support. My

story is just one example of the individuals behind

the numbers.

Before joining a Prince’s Trust programme, I was on a path of self-destruction and

family problems left me traumatised and unable to cope. I took a leap of faith and

contacted The Prince’s Trust. Through taking part in the Team programme I felt

accepted and like I belonged to something for the first time in years.

I am now using my experience to inspire other young people in my job as a Prince’s

Trust Team Leader. I have totally transformed my life through sheer determination not

to be beaten by the traumatic events of my past.

2009 has been an amazing year for me. I couldn’t believe it when I won ‘The Young

Achiever of the Year’ category at The Prince’s Trust’s national Celebrate Success

awards in London in March. I was so proud of myself!

Over the past year, I’ve been fortunate to meet some amazing young people from

tough backgrounds, who, like me, are ready to change their lives and achieve their

potential. I’m so impressed with their commitment to get on with their lives despite

the extra hurdles presented by the current economic situation. I’m glad to know that

The Prince’s Trust remains committed to supporting as many young people this year

as we did last year.

Thank you once more for your support. We simply couldn’t support the individuals

we do without you.

Lisa Daly, Manchester

Young AmbassadorYoung AmbassadorYoung AmbassadorYoung Ambassador

The turbulent economic environment of the past

twelve months has been challenging for us all,

whatever sector we work in. You may have seen

the news reports that young people have been

particularly badly hit, with one in five under 25s

now unemployed. At The Prince’s Trust, we’re

receiving more calls from young people

desperate for help than ever before. At the same

time, the fundraising environment is probably

more difficult than it’s been in The Trust’s 33 year history.

Nevertheless, I am extremely proud to say that despite the difficulties we have faced,

last year The Trust helped more young people than ever before. In total we supported

44,000 clients, with 78% of young people who completed a programme moving into

education, employment or training. This success is due in large part to the ongoing

commitment from you, our valued corporate supporters. I would like to take this

opportunity to thank you for your continued support at this difficult time.

This report aims to update you on what The Trust – and our young people – have

achieved through your support. I sincerely hope it gives you a sense of pride in the

positive results we’ve created together.

No doubt we face a tough year ahead and my thoughts, as ever, are with the young

people struggling through their first recession. Those with the fewest qualifications,

the least experience and lowest confidence will be hardest hit of all. They are the

ones we want to support. We mustn’t let the unemployed become the unemployable.

So despite this challenging backdrop, The Prince’s Trust wants to remain a positive

choice for young people and our partners. Together, I believe we can offer genuine

hope to young people who might otherwise be left behind. I very much look forward

to working with you in the year ahead.

Martina Milburn

Chief Executive

Innovation

The Prince’s Trust is always exploring new ways to ensure we provide the best level of

support to our young people, and the best level of service for our supporters.

This is more important than ever before as young people bear the brunt of the recession, and

our corporate supporters are asked to justify their contributions with solid business rationale.

We have asked three key individuals at the Trust for their highlights of the past year.

Ginny Lunn

Director of Policy and Programmes

The Business Programme has been an extraordinary success

story for The Prince’s Trust. Since it was launched in 1983 it has

helped more than 70,000 unemployed and disadvantaged young

people set up over 55,000 businesses across the UK. But much

has changed. Our clients are becoming harder to reach and their

needs, issues and aspirations more complex.

In April 2009, we began to pilot a refreshed and improved Business Programme. It is

designed to help young people make a more informed decision about entering self-

employment, and give them enhanced skills should they choose to do so and give a broader

definition of success.

All young people will now complete a four-day business skills course which will give them

insight on the challenges they will face and the tools to meet those challenges successfully.

After this intensive programme, individuals may decide that starting a business immediately is

not right for them. In this case, we signpost them to other opportunities available and provide

six months of mentoring support. For those who do decide to proceed, we will also help

them to plan and test business ideas more thoroughly, thereby increasing their chances of

success.

Emily Goulborn

Head of Employee Involvement

The Prince’s Trust could not achieve the results it does without the work and support of its

volunteers. They not only have a powerful influence on the success of our programmes and

on the young people they help, but can also gain significant personal satisfaction as a result

of their experience.

One of the most frequent ways employers want to be involved with The Trust is through

employee volunteering. The opportunities we offer provide a fantastic chance for both the

volunteers and young people to develop meaningful skills that will stay with them long after

the day is over.

A recent survey of volunteers showed that:

100% developed their coaching skills

81% developed their communication skills

75% developed their leadership skills

77% developed their team-working skills

100% of the volunteers said they would

volunteer again

We appreciate that our corporate supporters have busy day jobs. That’s why we have been

working with programme delivery staff to find short-term opportunities that really help young

people. There are currently five regions where one-day volunteering is available on our Team

and xl programmes, and The Trust aims to be in a position to offer similar opportunities to

our Patrons throughout the UK in 2010.

My name is Alika. I am 18 years old. At the age of 10 I moved from

my home country of Nigeria to London with my family. I really began

to struggle at school; the language barrier was a real problem and I

was often the target of bullies because of this. It was at this time that I

experienced the world of crime first hand and began to realise that I

needed to break free of this life.

The people at The Prince’s Trust really helped me to build up self-

esteem and get my life back on track, giving me the opportunity to

meet employees from local businesses who could give me advice on

my CV and finding a work placement.

Being able to speak with someone who has first-hand experience of holding down a job was

so useful for me. It made me realise I have the potential to have my own job and realise my

own dreams – I just didn’t know how before.

The interview skills I learnt were also really valuable and soon after the training I had a real life

interview for an apprenticeship and got a place!

Tara Leathers

Deputy Director of National Private Sector Fundraising

This year, it has been more important than ever that we

demonstrate to you the social return on your investment, the

positive impact on the skills and motivation of your people, and

the profile of your brand in the marketplace.

Above all, young people remain at the heart of everything we do

and all of our corporate relationships.

Our aim is fulfil your business needs so that we can work together to help even more

disengaged young people across the UK. Recently we asked corporate partners to rate our

performance against other charities, and what you really need from us and we are

responding to your very valuable feedback:

Involving your employees

of supporting companies have got their staff involved in the partnership

partners say employees are developing vital workplace skills at the

same time as helping young people reach their goals

Making the most of the partnership

said we give you the right support in fulfilling corporate responsibility objectives

and promoting our partnership internally

of partners felt we had met or exceeded their expectations

You also told us that we need to get better at showing you our work in action. We are

working to address this. Please don’t hesitate to contact us if you would like us to set up

something for you.

Communicating our work

Most of our corporate partners think The Trust is strong at talking about our cause compared

to other community partners. This is encouraging; however, there are areas for improvement:

� We are working with you to spread the word about our work in more effective ways

internally, for instance having young people who have been supported by The Trust

to speak at your staff events or holding networking lunches for our supporters.

� We are working with our communications team to measure the success of PR

coverage.

� We will be highlighting the great activity that is going in your local area.

Please do keep us informed at any stage if there is any more that we can do to make sure

our partnership is as strong as possible.

Berrymans Lace Mawer and The Prince’s Trust

2009 has been the most exciting year of our partnership to date.

Your generous Patronage donation of £25,000 has enabled us to support 22 young people

to get their lives back on track.

The Pelican Briefs push physical and financial boundaries in Costa Rica

Following on from the success of The Desert Rats in Namibia last year, The Pelican Briefs

surpassed our high expectations by finishing victorious, winning both the event itself and

becoming fundraising champion for the second year running. The team raised an impressive

£31,000. This fantastic fundraising effort has enabled us to directly support 28 young people

to move forward with their lives by getting a job, getting some training or getting some

education. A huge well done and thank you to Mark Pendlington, Matty Hyam, Claire Laver,

Paul Wainwright, Natalie Puce and Guy Lane.

Thank you also to all those involved in organising the National quiz night. By speaking at the

quizzes, our Young Ambassadors were able to underline how fundamental BLM’s support is

in helping young people in all of the local communities in which you operate.

Young Ambassador training

Thank you so much for your generosity in hosting four Young Ambassador training sessions

since April 2009.

Our Young Ambassadors in Birmingham, Manchester, Leeds and London have very much

enjoyed meeting Berrymans staff and hearing about why BLM supports The Trust. These

sessions have also provided a wonderful opportunity for BLM’s employees to meet just some

of the young people you have enabled us to help.

Young Ambassador training in Birmingham

Other thank yous

We are delighted that Berrymans continues to support other Prince’s Trust events, for

example the Surrey golf day and the Highgrove tour in September.

Plans for 2010

We look forward to another exciting year of partnership in 2010 and beyond. In particular, we

are thrilled that another team of BLM’s employees will be taking part in the Insurance

Leadership Group challenge to Borneo in 2010. We are also excited about the prospect of

working together on golf days.

The Prince’s Trust Insurance Leadership Group 2009

ILG Costa Rica Challenge Event – April 2009

The Insurance Leadership Group (ILG) has now raised over £4.5 million pledged income

since its launch in 2006. This fantastic achievement has made a vital difference to the work of

The Prince’s Trust. We are proud to have grown our membership to 44 this year.

A busy year

Our fundraising events and challenges have continued to play centre stage, attracting

participants from across the insurance, broking and wider business community. The ILG

Policy Committee has also been focusing on finding ways in which the insurance industry can

work together to directly support young disadvantaged people in the UK.

The ILG has hosted four members lunches this year. Speakers included Clem Booth, Allianz

Management Board; the Right Hon. Sir John Major KG CH; Jon Sopel, Political Broadcaster;

and John Armitt, Chairman of the Olympic Delivery Authority.

Sporting support

This year 36 ILG members put themselves to the test in the annual ILG Challenge, which

took part in Costa Rica in April. Participants raised an astounding £146,000.

The Annual Insurance Cup in Regents Park in September was a roaring success, once again

underlining the passion of the insurance industry for supporting the work of The Prince’s

Trust.