MEDIASocial

MARKETING

#bertamarketing

ELEMENTSThe Four

OF ONLINE MARKETING

W E B S I T E

S O C I A LM E D I A

V I D E O

E M A I L

CREATING YOUROWN APPROACH

Use your distinct point ofdifference as a positive

feature. You are inimitable- so be unashamedly you.

USE YOURSTRENGTHS

Don't try to do it someoneelse's way. You know whatyou are good at. Outsource

the stuff that sucks.

MAKING LASTINGRELATIONSHIPS

The relationship betweenyou and your potentialcustomers is one of the

greatest assets of your biz.

MEDIASocial

MARKETING

FACEBOOK

Biggest social mediaplatform. Covers broadestdemographic. Best placeto start if you don't have

one yet.

INSTAGRAM

Third largest in terms ofactive daily users. Great forservice based and product

based business. Need tounderstand what looks

good.

PINTEREST

Massive platform withwomen aged 20-55. Very

visual platform. Great if youenjoy it anyway - might as

well use it for biz too.

TWITTER

Huge in the US. Can begreat for networking and

collaborations. Best if youare already there. Like

anything - consistency iskey.

YOUTUBE

Biggest video searchengine. Great for SEO.

Owned by Google. Videomarketing is incredibly

powerful - speeds uptouchpoints.

LINKEDIN

Growing in effectiveness.Many features as FB. Great if

your target market iscorporates. Great if you

already have existingconnections.

SNAPCHAT

Has the highest number ofactive daily users after FB.Not just for teenagers and

perverts. Said to be THESM of 2016.

PERISCOPE

Was number one app of 2015.Has been squashed out of

market by Facebook live. Stilla fabulous tool if you haveand established following.

BLAB

Live video with multiplepresenters. Live

conversations. Great fordemonstrations, flexing

expertise and collaborating.

RIGHTWhich One Is

FOR YOU?

YOU ARE ALREADYTHERE

If you have a following or abunch of connections

there already it's a greatstart - but don't let it stop

you if you don't.

YOU ENJOY IT

Or if you don't enjoy any of it,maybe you're proficient at it.

The important thing is you canshine your light there.

YOUR IDEAL CLIENTIS THERE

This is super important. Ifthey are not there - can they

be brought over fromanother channel?

OFTENHow

TO POST?

MASTERMINDMarketing Prowess

STARTS AUGUST 16

bit.ly/bertamastermind

8 weeks $216 early bird ends 31 Julythen it's $312