Bertranddo / Martin Crumlish
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INTRODUCTION
FIrst let me “confess” this.. I LOVE black white label :)
Over the year I can confidently say that white label have
been a great part of my business..
So when we come up with a high quality white label
software for such a low price, I get pretty excited..
But if you are new to online marketing, you might be wondering what’s the
best way to market your new white label software.. Here are my best tips!
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1. Share it with your followersIf you have an existing blog or a following this is the easiest way to profit
from your white label purchase from the
start.
In fact a lot of times we as marketers fail to
leverage our following adequately.
You might have a Google+ page with 300
friends? A fanpage with 50 fans and a
Twitter with 200 followers? That’s an easy
total of 500+ potential buyers you can reach by simply sharing on your
social network.
And remember, you would only need to make 5 sales at $47 to make a
positive a ROI on a product like FB Fanpage Editor White Label.
If you have an email list obviously simply craft a good 4 day email
sequence to market your new product.
And finally if you have a blog, it might be worth doing a couple of posts
related to your software to market it.
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Tools I use: Hootsuite for social media automation, Aweber for email
marketing, 4 day cash machine by Frank Kern for the email sequence
2. Build a funnelThis requires a little more set up but it is by far the most efficient form of
online marketing that I know of.
A funnel is a series of event that you “funnel” your visitors through in order
to convert them into buyers.
Here is an example of a typical funnel:
There are tons of courses online on how to set up a funnel so I won’t bore
you with a description here.
This said if you want to see this type of funnel in action, head over to
TotalImmersion and download their video freebie, that should give you an
idea.
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Tools I use: OptimizePress 2 to create funnels, Kissmetrics for funnel
analytics, solo ads and PPC to drive traffic
3. Use it as an upsell
If you are a savvy marketer, adding a white label product as a label is the
perfect way to increase your customer value without much effort.
In fact, let’s say you create a product (or buy PLR rights) about Facebook
marketing: if you were to add FB Fanpage Editor as an upsell you will
certainly experience very high conversion rates.
In fact in our experience upsells convert at usually a strong 30%.
So if you were to create a short 20 pages report on Facebook marketing,
and sell 50 copies at $9...
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... you could expect to sell an easy 15 copies of your white label software at
$47.. That’s about a $500 profit on your white label purchase!
Tools I use: ProductPay for setting up upsell funnels, Instaproduct taught
me how to write fast infoproducts that sell like hotcakes.
4. Translate ItOne of the smartest way to benefit
from a white label is by rebranding
it and translating it for a new
market.
In fact, the US market is saturated
with competing offers.
On the other hands, markets in
other countries are literally
goldmine since customers do not have access to all the products you may
find on the US market.
In our experience, rebranding white labels for foreign markets is extremely
profitable: all you need is a native speaker to translate the software
interface and sales copy for you.
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Tools I use: Elance or Fiverr for translation jobs
Wrapping Up
As you can see, becoming a white label owner should always be about
making a positive ROI.
There are various ways to monetize a white label: you can share it with
your list, integrate it into a funnel, add it as upsell or even resell it on foreign
markets.
All you need is to sell more copies than it cost you to purchase your white
label licensing costs to be profitable and make your investment worthwhile.
We hope this guide has been helpful in making you think about ways you
can monetize your investment,
To your marketing success,
Bertrand / Martin
P.S.If you like to own a proven white label product
get our latest white label product, FB Fanpage Editor
here for $197 instead of $397 (ends in 24 hours)!
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