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Bespoke banter-presentation-july-2012

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www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
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Page 1: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Page 2: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

A Time of Change

Video has been seen as a rather nice addition Historically

Is now a crucial part of any campaign Video

Now spent on video Budgets

Page 3: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

72 hours

Uploaded every minute

4 billion

Page views per day

Source: www.youtube.com

YouTube – Second largest Search Engine

Page 4: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

You need to optimise

The New Rules

You need regular content

You need tracking & reporting

We are true experts in our field and make it our business to be so. We are BESPOKE!

You need a point of difference

Page 5: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

It’s a Revolution

•  Bespoke Banter hold regular meetings with Google and YouTube. •  Reuters work with us to distribute our content. •  Everything is moving at such a fast pace and this is where we help. •  Traditional consumption of content is shifting, both online media and in TV.

Page 6: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

“LOGIC WILL GET YOU FROM A TO B BUT IMAGINATION WILL TAKE YOU

EVERYWHERE”

ALBERT EINSTEIN

Page 7: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Greg Dickson

Head of Search

What is Optimising Making sure your video is found anytime, anywhere.

Social TV Web

Page 8: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

72 hours

Uploaded every minute

3 billion

Hours watched every month

Source: www.youtube.com

Why do videos need to be optimised?

Receive more than 10,000 views

5%

Page 9: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Description

How do we get in that 5%

Tags

Views & Frequency

Likes

Playlists

Title

Flagging

Comments

Age

Subscribers

Favorites

Embeds & Links

Shares

Social Buzz

Social

Page 10: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Where Influences Connect Keywords

Our Process

Page 11: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Content Planning

Are we connecting with viewer

Triggers to encourage sharing

Does the message come across

Clients desired outcomes v

Page 12: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

What makes a video sharable

Page 13: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Inspirational

Steve Jobs

Address to Stanford 50 million views

Page 14: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Rebecca Black

Friday 100 million views

Try and get that out of your head

Entertaining

Page 15: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Ted Talks

120 million views

Across 1200 videos

½ million subscribers

Enlightening

Page 16: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Klan Academy

Educational

120 million views

Across 1200 videos

½ million subscribers

Page 17: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Orabrush

YouTube Gold

50 million views

1 million units sold in 12 months

Page 18: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Audio Podcasts

Content Marketing

Apps

Video Podcast

Live streaming of events

Video

Web TV Series

Video Webinar

IPad Magazine

Page 19: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

What Makes Us Different?

1.

2.

3.

We make it our business to know your brand

We specialise in fashion and beauty

We have a broadcast pedigree

Page 20: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

How has the Landscape Changed?

New generation of viewers Audiences now expect quality viewing online The bar has been raised

Page 21: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

The Way Forward

More is more Maximise and drip feed your content Turn single viewers into multiple interactions

Page 22: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

v No guarantees Plan ahead Control is power

Online Placement Strategy

Page 23: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Event must have news appeal Plan ahead Consider premium sell in and tracking

Broadcast Placement Strategy

Page 24: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

We represent a broad spectrum of talent Constantly assessing new techniques style & trends We pioneer new video marketing & optimisation techniques

What can we produce?

Page 25: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

Plan your Campaigns Engage your audience more regularly Achieve new levels of brand interaction and loyalty

In Summary

Page 26: Bespoke banter-presentation-july-2012

www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ

THANK YOU


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