Date post: | 05-Jul-2015 |
Category: |
Technology |
Upload: | bespokebanter |
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www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
A Time of Change
Video has been seen as a rather nice addition Historically
Is now a crucial part of any campaign Video
Now spent on video Budgets
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
72 hours
Uploaded every minute
4 billion
Page views per day
Source: www.youtube.com
YouTube – Second largest Search Engine
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
You need to optimise
The New Rules
You need regular content
You need tracking & reporting
We are true experts in our field and make it our business to be so. We are BESPOKE!
You need a point of difference
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
It’s a Revolution
• Bespoke Banter hold regular meetings with Google and YouTube. • Reuters work with us to distribute our content. • Everything is moving at such a fast pace and this is where we help. • Traditional consumption of content is shifting, both online media and in TV.
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
“LOGIC WILL GET YOU FROM A TO B BUT IMAGINATION WILL TAKE YOU
EVERYWHERE”
ALBERT EINSTEIN
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Greg Dickson
Head of Search
What is Optimising Making sure your video is found anytime, anywhere.
Social TV Web
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
72 hours
Uploaded every minute
3 billion
Hours watched every month
Source: www.youtube.com
Why do videos need to be optimised?
Receive more than 10,000 views
5%
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Description
How do we get in that 5%
Tags
Views & Frequency
Likes
Playlists
Title
Flagging
Comments
Age
Subscribers
Favorites
Embeds & Links
Shares
Social Buzz
Social
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Where Influences Connect Keywords
Our Process
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Content Planning
Are we connecting with viewer
Triggers to encourage sharing
Does the message come across
Clients desired outcomes v
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
What makes a video sharable
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Inspirational
Steve Jobs
Address to Stanford 50 million views
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Rebecca Black
Friday 100 million views
Try and get that out of your head
Entertaining
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Ted Talks
120 million views
Across 1200 videos
½ million subscribers
Enlightening
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Klan Academy
Educational
120 million views
Across 1200 videos
½ million subscribers
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Orabrush
YouTube Gold
50 million views
1 million units sold in 12 months
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Audio Podcasts
Content Marketing
Apps
Video Podcast
Live streaming of events
Video
Web TV Series
Video Webinar
IPad Magazine
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
What Makes Us Different?
1.
2.
3.
We make it our business to know your brand
We specialise in fashion and beauty
We have a broadcast pedigree
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
How has the Landscape Changed?
New generation of viewers Audiences now expect quality viewing online The bar has been raised
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
The Way Forward
More is more Maximise and drip feed your content Turn single viewers into multiple interactions
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
v No guarantees Plan ahead Control is power
Online Placement Strategy
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Event must have news appeal Plan ahead Consider premium sell in and tracking
Broadcast Placement Strategy
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
We represent a broad spectrum of talent Constantly assessing new techniques style & trends We pioneer new video marketing & optimisation techniques
What can we produce?
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
Plan your Campaigns Engage your audience more regularly Achieve new levels of brand interaction and loyalty
In Summary
www.bespokebanter.com | 0207 287 4810 | 50 Frith Street London W1D 4SQ
THANK YOU