BEST 2010BEST 2010
BEST 2010Results of the survey
Kjetil VrenneBEST Project Manager
May 27th, 2010
BEST Survey 2010 Results & Analyses Page 1
BEST 2010
Main results and City reports
BEST Survey 2010 Results & Analyses Page 2
BEST 2010
BEST Results of the 2010 survey
BEST Survey 2010 Results & Analyses Page 3
BEST 2010
Summary report – per city
BEST Survey 2010 Results & Analyses Page 4
Above average - compared with other BEST cities Index - positive development
%-points change in 2010 Top five improvement areas Compared to
BEST
The information is good when traffic problems occur 11 % Citizen satisfaction 11 I am satisfied with the number of departures 5
The information is good in stops and terminals 9 % Loyalty 7 Public transport mostly runs on schedule 6
Waiting time is short at transfers 4 % Nearest stop is close to where I live 1
The busses and trains are clean 4 % 1
2
Transfers are easy 3 % Security & safety 2Public transport mostly runs on schedule 2 % Value for money 2I am not afraid of traffic accidents when using PT 1 % Comfort -1The busses and trains are modern 0 %
I feel secure at stations and bus stops -1 %
Public transport gives value for money -1 %
The staff answers my questions correctly -2 %
I am satisfied with the number of departures -2 %
I feel secure on board busses and trains -2 %
Below average - compared with other BEST cities Index - lower satisfaction scores
%-points change in 2010
I normally get a seat when I travel with public transport -8 % Social image -3
It is easy to get the info needed when planning a trip -8 % Traffic supply -4Nearest stop is close to where I live -9 % Staff behaviour -4The staff behaves nicely and correctly -11 % Information -8
Reliability -13 VIE 2010
SATISFACTION (INDEX) COMPARED WITH 2009
DRIVERS OF SATISFACTION
On average - compared with other BEST cities Index - satisfaction scores at the same level
%-points change in 2010
SATISFACTION COMPARED WITH OTHER BEST CITIES
It's easy to get the info needed when planning a trip
I am not afraid of traffic accidents when using PT
Quality element score compared
Change in index Top 5 drivers of satisfaction
BEST 2010
Changes in the web based reporting solutionhttps://report.scandinfo.se/best/Login.aspx
BEST Survey 2010 Results & Analyses Page 5
BEST 2010
BEST Survey 2010 Results & Analyses
Page 6
BEST 2010
BEST Survey 2010 Results & Analyses Page 7
BEST 2010
BEST Survey 2010 Results & Analyses Page 8
BEST 2010BEST 2010
SPECIAL TOPIC
TRANSFER
BEST Survey 2010 Results & Analyses Page 9
BEST 2010
Additional questions included in the 2010 survey
ROTATE STATEMENTSDon’t
agree at all
Hardly agree Neutral Partially
agreeFully agree
Don’t know /
no answer
A Walking distances are short at transfers
B When transferring, I usually have enough time to catch the departure I plan to transfer to
C I would transfer more often if corresponding transport was guaranteed
D I prefer not to transfer, even if the journey takes longer
BEST Survey 2010 Results & Analyses Page 10
BEST 2010
Additional background question
BEST Survey 2010 Results & Analyses
If travel by public transport in background question 1
When travelling by public transport, do you usually make a transfer on …..
READ OUT
All or almost all journeys 1
Most journeys 2
About half the journeys 3
Some journeys 4
None or almost none of the journeys 5
(DO NOT READ) Do not know/No answer 6
Page 11
BEST 2010
Frequent users transfers more often
BEST Survey 2010 Results & Analyses Page 12
0 %
10 %
20 %
30 %
40 %
50 %
60 %
Daily A few times per week
A few times per month
Less than monthly Never
PT travel frequency
Usually make a transfer on all or most journeys
BEST 2010
The drivers of satisfaction with transfers
BEST Survey 2010 Results & Analyses
Transfers are easy
I feel secure at stations and bus stops
It is easy to get the information needed when planning a trip
The information is good when traffic problems occur
The information is good in stops and terminals
Waiting time is short at transfers
Walking distances are short at transfers
0,11
0,10
0,12
0,11
0,28
0,23
Page 13
BEST 2010
Drivers of satisfaction with transfers – per city
BEST Survey 2010 Results & Analyses
Average Stockholm Oslo Helsinki Copenhagen Vienna Geneva
I feel secure at stations and bus stops ,11 ,13 ,13 ,11 ,12 ,14 ,07
It is easy to get the information needed when planning a trip ,10 ,04 ,14 ,14 ,12 ,07 ,13
The information is good when traffic problems occur ,12 ,03 ,06 ,09 ,11 ,16 ,15
The information is good in stops and terminals ,11 ,07 ,07 ,06 ,09 ,11 ,12
Waiting time is short at transfers ,28 ,39 ,26 ,29 ,28 ,25 ,25
Walking distances are short at transfers ,23 ,25 ,25 ,27 ,19 ,21 ,22
Page 14
BEST 2010
Satisfaction with transfer does not affect preference
BEST Survey 2010 Results & Analyses Page 15
BEST 2010
PT travel frequency does not affect preference
BEST Survey 2010 Results & Analyses Page 16
BEST 2010
And even transfer frequency has a little impact
BEST Survey 2010 Results & Analyses Page 17
BEST 2010
Not a strong belief in guaranteed correspondence?
BEST Survey 2010 Results & Analyses Page 18
BEST 2010
Main findings1. Frequent users of PT transfer more often than less frequent users
2. Citizens prefer not to transfer, even if they:– Transfer frequently– Finds transfers easy to make
3. Reduced waiting time and walking distances, are the main drivers of satisfaction with transfers
4. More than 50 % of the citizens would transfer more often if correspondence was guaranteed:– But a weak correlation with transfer frequency suggests that the citizens are sceptical
to the idea of guaranteed correspondence
BEST Survey 2010 Results & Analyses Page 19
BEST 2010BEST 2010
BEST Results 2010
Index – increase more than + 3 % points
Index – decrease more than - 3 % points
BEST Survey 2010 Results & Analyses Page 20
70761432433
BEST 2010
The BEST Survey 2010• Six participating cities/regions• The fieldwork for BEST Survey 2010
was conducted in March (from the 1st to the 14th)
• 1.000 telephone interviews with persons aged 15 years or older (except Helsinki with 1.600 interviews)
• Weighted for sex and age
BEST Survey 2010 Results & Analyses Page 21
BEST 2010
PT travel frequency 2010
BEST Survey 2010 Results & Analyses
35
35
36
44
20
33
34
25
26
25
21
27
28
28
22
20
23
21
26
18
23
16
16
15
12
24
19
13
2
3
2
2
3
2
2
Total
Stockholm
Oslo
Helsinki
Copenhagen
Vienna
Geneva
Daily
A few times per week
A few times per month
Less than monthly
Never
Page 22
BEST 2010
Eight dimensions believed to affect satisfaction and loyalty included in the survey
10. Loyalty
8. Value for money
7. Social image
9. Satisfaction
1. Traffic Supply2. Reliability3. Information4. Staff behaviour5. Personal security/safety6. Comfort
Ridership
BEST Survey 2010 Results & Analyses Page 23
BEST 2010
Traffic supply
Geneva
Helsinki
Vienna
Stockholm
Oslo
Copenhagen
-15
-12
-16
-16
-22
-21
68
67
64
60
59
56
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
68 71 68 69 68
67 68 65 66 67
64 68 60 72 66
60 63 59 58 57
59 57 59 62 55
56 54 55 57 56
BEST Survey 2010 Results & Analyses Page 24
BEST 2010
Reliability
Geneva
Helsinki
Vienna
Copenhagen
Stockholm
Oslo
-11
-21
-19
-26
-29
-37
73
56
53
43
40
39
Partially/Fully agree Hardly/Don't agree at all
2010 2009 2008 2007 2006
73 76 79 83 79
56 68 64 64 72
53 65 56 72 68
43 43 41 40 38
40 50 41 36 38
39 39 48 52 43
BEST Survey 2010 Results & Analyses Page 25
BEST 2010
Information
Geneva
Vienna
Helsinki
Copenhagen
Oslo
Stockholm
-11
-20
-28
-27
-32
-33
71
53
46
45
44
40
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
71 75 71 71 66
53 61 54 64 64
46 52 49 48 57
45 46 48 43 48
44 46 46 47 42
40 52 58 49 51
BEST Survey 2010 Results & Analyses Page 26
BEST 2010
Staff behaviour
Geneva
Oslo
Copenhagen
Helsinki
Vienna
Stockholm
-7
-9
-8
-12
-11
-10
74
67
65
59
56
55
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
74 78 74 75 76
67 71 69 74 65
65 68 65 66 65
59 58 54 57 59
56 60 54 71 67
55 58 54 55 59
BEST Survey 2010 Results & Analyses Page 27
BEST 2010
Security and safety
Oslo
Helsinki
Geneva
Vienna
Copenhagen
Stockholm
-5
-8
-10
-9
-10
-9
84
76
74
74
71
69
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
84 82 82 83 80
76 74 72 71 72
74 79 77 80 74
74 72 76 87 81
71 68 69 70 70
69 70 64 65 63
BEST Survey 2010 Results & Analyses Page 28
BEST 2010
Comfort
Geneva
Helsinki
Vienna
Stockholm
Oslo
Copenhagen
-11
-11
-10
-13
-15
-14
67
62
60
57
56
56
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
67 71 68 71 67
62 62 63 63 63
60 61 60 69 64
57 59 56 55 53
56 53 52 54 48
56 58 55 54 54
BEST Survey 2010 Results & Analyses Page 29
BEST 2010
BEST Survey 2010 Results & Analyses Page 30
BEST 2010
BEST Survey 2010 Results & Analyses
Page 31
BEST 2010
Value for money
Helsinki
Vienna
Stockholm
Oslo
Geneva
Copenhagen
-24
-29
-29
-37
-39
-44
51
42
39
37
36
28
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
51 51 47 49 50
42 40 33 53 49
39 36 26 46 40
37 38 38 34 34
36 40 33 31 25
28 28 27 35 32
BEST Survey 2010 Results & Analyses Page 32
BEST 2010
Social image
Oslo
Helsinki
Geneva
Stockholm
Vienna
Copenhagen
-4
-3
-3
-2
-5
-9
88
87
87
85
81
71
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
88 88 87 89 81
87 89 84 86 82
87 90 86 87 85
85 86 80 80 81
81 84 79 85 81
71 73 69 70 68
BEST Survey 2010 Results & Analyses Page 33
BEST 2010
BEST Survey 2010 Results & Analyses Page 34
BEST 2010
BEST Survey 2010 Results & Analyses Page 35
BEST 2010
Loyalty
Helsinki
Geneva
Vienna
Stockholm
Oslo
Copenhagen
-6
-8
-7
-12
-17
-23
80
75
72
62
60
47
Partially/Fully agree Hardly/Don't agree at all TOTAL BASE: Replied grade
2010 2009 2008 2007 2006
80 81 80 78 75
75 75 73 75 67
72 65 70 81 75
62 63 56 61 57
60 61 63 65 53
47 47 42 49 45
BEST Survey 2010 Results & Analyses Page 36
BEST 2010
I am satisfied with the number of departures
Public transport mostly runs on schedule
Waiting time is short at trans-fers
Transfers are easy
The staff answers my ques-tions correctly
0.24
0.19
0.13
0.12
0.10
CopenhagenI am satisfied with the number of departures
Waiting time is short at transfers
I normally get a seat when I travel with public trans-
portThe information is good when traffic problems
occur
The staff behaves nicely and correctly
0.24
0.14
0.12
0.12
0.11
GenevaI am satisfied with the number of departures
Transfers are easy
Public transport mostly runs on schedule
I am not afraid of traffic accidents when using
public transport
The busses and trains are clean
0.23
0.19
0.14
0.10
0.08
Helsinki
Public transport mostly runs on schedule
I am satisfied with the number of departures
I feel secure at stations and bus stops
The busses and trains are modern
Waiting time is short at trans-fers
0.30
0.25
0.10
0.09
0.09
OsloPublic transport mostly runs
on schedule
I am satisfied with the number of departures
The staff behaves nicely and correctly
Waiting time is short at trans-fers
The busses and trains are clean
0.25
0.17
0.17
0.15
0.12
StockholmI am satisfied with the number of departures
Public transport mostly runs on schedule
Nearest stop is close to where I live
It is easy to get the informa-tion needed when planning a
tripI am not afraid of traffic
accidents when using pub-lic transport
0.20
0.11
0.10
0.10
0.09
Vienna
Which improvements will have the greatest impact on satisfaction?
When studying these results please keep in mind that the internal ranking of the different elements in each city is of prime interest. Comparison of the estimated effects across cities must be done cautiously and interpreted as indications of differences.
BEST Survey 2010 Results & Analyses Page 37
BEST 2010
Results per index and city/region in 2010Vienna Helsinki Geneva Stockholm Oslo Copenhagen
Traffic supply 64 67 68 60 59 56
Reliability 53 56 73 40 39 43
Information 53 46 71 40 44 45
Staff behaviour 56 59 74 55 67 65
Security & safety 74 76 74 69 84 71
Comfort 60 62 67 57 56 56
Value for money 42 51 36 39 37 28
Social image 81 87 87 85 88 71
Loyalty 72 80 75 62 60 47
BEST Survey 2010 Results & Analyses Page 38
BEST 2010
Results per index and city/region – change from 2009 to 2010
Vienna Helsinki Geneva Stockholm Oslo Copenhagen
Traffic supply -4 -1 - 3 -3 2 1
Reliability -13 -12 - 3 -9 0 0
Information - 8 -6 - 4 -11 -2 -1
Staff behaviour - 4 1 - 3 -3 -4 - 3
Security & safety 2 3 - 5 -2 2 3
Comfort -1 0 - 4 -2 3 -2
Value for money 2 0 - 4 3 -1 -1
Social image - 3 -2 - 3 -1 0 -2
Loyalty 7 -1 0 -2 -1 0
BEST Survey 2010 Results & Analyses Page 39
BEST 2010BEST 2010
Thank you for your attention!
BEST Survey 2010 Results & Analyses Page 40