Date post: | 25-Jan-2017 |
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About Digital Academe : Digital Academe is one of the best Digital Marketing Training
Institute, Where we can gave Serach Engine Optimization Training, Affiliate Marketing
Training, Adwords , SMO Training and many more.
What is Affiliate Marketing?Affiliate marketing is a type of performance-based marketing in
which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts
•Merchants look to earn revenue from sale of their products or services, pay affiliates (publishers) who want to earn revenue from placement of product banners or text links on their site.
•Merchants only pay affiliate partners for results, such as a lead or a purchase “pay-for-performance” or other performance criteria.
Who are the Key Players?There are three key players in any affiliate program:
1. The Merchant (Advertiser)2. The Affiliate (Publisher)3. The Affiliate Network
Web Publishers that post ads for merchant
A Company that finds affiliates for merchant
What is An Affiliate Network?An Affiliate Network is a third party that acts as liaison between
Affiliates and Merchants
•Allows Affiliates to find Merchants which are suitable for their site•Allows Merchants to find Affiliate sites that expands reach to their
target audience • Services include tracking technology, reporting tools, payment
aggregation and processing•Provides a creative bank or repository for storing and accessing
creative assets• Is no cost for an Affiliate to join
How Does Affiliate Marketing Works?1. Affiliate obtains Merchant creative from Affiliate Network
and loads to their site 2. Consumer visits Affiliate’s site and clicks Merchant banner3. Cookie is set on Consumer’s browser which identifies
Merchant, Affiliate and link4. Consumer is directed to Merchant site5. Affiliate ID is captured by Merchant in referring URL6. Consumer makes purchase from Merchant7. Cookie information sent to Affiliate Network 8. Merchant transmits sales file to Affiliate Network which
includes Affiliate ID9. Affiliate Network tracks sales transactions with Affiliate ID
and pays Affiliate
Top Industries in Affiliate Marketing
1. Financial Services2. Travel3. Retail4. Telecoms5. Broadband6. Gaming7. Recruitment
Affiliate Program Models• CPC – Cost per click – The affiliate is paid for every click which he/she
generate• CPA – Cost per acquisition – The affiliate is paid a fixed amount for
every conversion which he/she generate• CPS – Cost per sale – The affiliate is paid a certain amount of
transaction value for every transaction which he/she generate• CPL – Cost per lead – The affiliate is paid a fixed amount for every
filled up query form• CPM – Cost per mille (a.k.a. Cost per thousand impression) – The
affiliate is paid for every thousand impression which he/she serve on their website/blog
• CPO – Cost per open – The affiliate is paid for every mailer opened• CPV – Cost per Visit – The affiliate is paid for every visit/session they
generate for a website
Payouts for Affiliates
• CPC – Cost per click – Rs. 2 – Rs. 10• CPA – Cost per acquisition – Rs. 100 – Rs. 1500• CPS – Cost per sale – 1% - 15% of transaction value• CPL – Cost per lead – Rs.20 – Rs. 1000• CPM – (a.k.a. Cost per thousand impression) – Rs. 30 – Rs. 150• CPO – Cost per open – Rs. 1 – Rs. 4• CPV – Cost per Visit – Rs. 3 – Rs. 7
Mediums used by Affiliates
Search Email marketing Portal Price comparison Rewards/ Loyalty Shopping Directories Content
Shopping – site are virtual malls. The consumer shops for various brands and products on site. These sites are not driven by particular coupon or deal offer
Coupon/Deal – most popular affiliate model. These sites are shopping sites that require merchant to provide consumer with either a coupon, percent off savings, or free shipping offer
Comparison Shopping – sites sell items using a comparison model. These sites usually require a data feed of merchants’ products.
Content – sites are usually not shopping sites. Consumers go to sites because the content is of particular interest. Sites to particular product contained in site
Search – affiliates promote merchants via search engine marketing, using either natural or paid search practices.
Blogs/Forums – sites post or feature article that focus on a particular product or merchant and include an product affiliate link to the product.
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